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Publications

Publications

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  • All HBS Web  (412)
    • News  (88)
    • Research  (281)
    • Events  (1)
    • Multimedia  (4)
  • Faculty Publications  (96)

Show Results For

  • All HBS Web  (412)
    • News  (88)
    • Research  (281)
    • Events  (1)
    • Multimedia  (4)
  • Faculty Publications  (96)
← Page 10 of 412 Results →
  • Web

Curriculum - Business & Environment

Sustainability, Innovation, Strategy, Supply Chain Management The case describes BMW's electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement View Details
  • Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

and suggests that corporate diversification can serve an important insurance function for investors. Download the paper: http://www.hbs.edu/research/pdf/10-101.pdf The Psychological Costs of Pay-for-Performance: Implications for Strategic... View Details
Keywords: Sean Silverthorne
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

individual-level choice behavior to be recovered from the data," according to the researchers. The team tested the new model by looking at the marketing of prescription drugs, namely, statins, used to lower cholesterol levels in... View Details
Keywords: by Dina Gerdeman
  • 23 Aug 2016
  • First Look

August 23, 2016

companies has become available in the past 10 years. Myth Number 5: ESG adds value almost entirely by limiting risks. Reality: Along with lower risk and a lower cost of capital, companies with high ESG scores have also experienced... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2014
  • First Look

First Look: February 25

in the country's economy during the past two decades, have brought together a group of economists and political scientists to systematically examine the impact of a wide range of factors affecting the economy's collapse, from the cost of... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2013
  • First Look

First Look: January 15

markets also plays a causal role in shifting investments to more novel startups-by lowering the cost of experimentation for early stage investors and allowing them to make riskier, and more novel, investments. Paper:... View Details
Keywords: Sean Silverthorne
  • 31 Mar 2023
  • Research & Ideas

Can a ‘Basic Bundle’ of Health Insurance Cure Coverage Gaps and Spur Innovation?

Professor of Public Policy at Harvard’s John F. Kennedy School of Government, conducted the research with Katherine Baicker of the University of Chicago and Mark Shepard, associate professor of public policy at the Kennedy School. Addressing the high View Details
Keywords: by Kasandra Brabaw; Insurance; Health
  • 01 Dec 2019
  • News

Remix

of naming names in the music industry are still playing out today, she says. But for all the costs associated with speaking her piece, the #MeToo movement inexorably altered the direction of Dixon’s life, right up to this moment where she... View Details
Keywords: Jen McFarland Flint; photographed by Chris Sorensen; #MeToo; DefJam; Arts, Entertainment
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details
Keywords: Publishing Industries (except Internet); Information
  • 28 Oct 2014
  • First Look

First Look: October 28

increase reported revenues, matching the third-party estimate when provided. Firms also increase reported costs by 96 cents for every dollar of revenue adjustment, resulting in minor increases in total tax collection. Download working... View Details
Keywords: Carmen Nobel
  • 25 Aug 2003
  • Research & Ideas

Why IT Does Matter

cost performance of IT technologies over the first forty years changed by roughly 107, and for the foreseeable future will continue to evolve at the same rate. That is in sharp contrast to a train, which after eighty years moved six times... View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
  • 02 Oct 2006
  • Research & Ideas

Negotiating in Three Dimensions

the next time your talks seem stalled for deal-related reasons: Is price truly the only issue? Can we unbundle different aspects of what looks like a single issue and give each side what it values most—at low cost to the other side? Are... View Details
Keywords: by Martha Lagace
  • 01 Jun 2015
  • Research & Ideas

The Surprising Benefits of Oversharing

conclusions about the costs of hiding information carry implications for individuals and companies alike. It turns out that who benefits from disclosing information has everything to do with how they reveal it. Match Game In What Hiding... View Details
Keywords: by Michael Blanding
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

on-the-ground advocacy—to go get a free eye exam or a blood pressure check-up. Easy. Your basic principles of sales and promotion will carry the day. If your charge is minimizing smoking or drug use, well, your job becomes rather more... View Details
Keywords: by Martha Lagace
  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

temporary price promotion strategy can create an act-now force related to the FOMO on the benefit. Any skepticism on pricing needs to heavily emphasize the cons of not taking the vaccine, such as the financial costs of a COVID-19... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • 01 Mar 2016
  • News

Off Script

(Thinkstock) Prescription drug spending increased by more than 13 percent in the United States in 2014, raising health insurance premiums and the ire of consumers and politicians. The reasons behind the rise... View Details
Keywords: Insurance Carriers and Related Activities; Finance
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

disciplines, where academic research is leading to the development of a second skin that could improve drug delivery or alerting farmers and scientists on how to reduce nitrous oxide emissions from agricultural farming. Harvard Business... View Details
Keywords: by Carmen Nobel; Education

    John J. Horan

    Through heavy investments in research and development, Horan led Merck to become the leading U.S.-based manufacturer of prescription drugs in the world. Under Horan’s leadership, Merck doubled their spending... View Details
    Keywords: Healthcare
    • 25 Apr 2005
    • Research & Ideas

    New Learning at American Home Products

    1931 of John Wyeth & Brothers. In prescription drugs, the company's initial learning base emerged with the purchase in 1931 of John Wyeth & Brothers, a respected mid-sized Philadelphia drug company... View Details
    Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical
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