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November 1990
Case

Chemplan Corp.: Paint-Rite Division

By: Paul A. Vatter

An exercise with data that allows a discussion of regression analysis as a tool for forecasting and understanding structure. View Details

Keywords: Forecasting and Prediction; Framework; Analytics and Data Science; Mathematical Methods

Find at Harvard

15 Jul 2014
First Look

First Look: July 15

Publications August 2013 Strategic Entrepreneurship Journal Business Model Evaluation: Quantifying Walmart's Sources of Advantage By: Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé Abstract—We develop an View Details

Keywords: Carmen Nobel

November 2018
Case

Komatsu Komtrax: Asset Tracking Meets Demand Forecasting

By: Willy Shih, Paul Hong and YoungWon Park

Komatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production... View Details

Keywords: Big Data; Manufacturing; Manufacturing Industry; Data Strategy; Internet Of Things; Construction; Production; Analytics and Data Science; Strategy; Performance Efficiency; Forecasting and Prediction; Industrial Products Industry; Construction Industry; Japan

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

Summing Up Should "Moneyball Analytics" Play a Greater Role in Preparation for Management? There was general agreement among respondents to this month's column that we will see a growing emphasis on analytics among managers as... View Details

Keywords: by James Heskett

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

predict the health care needs of patients, continually enhance patient outcomes, and drive transformative solutions to import community access to health care. For example, using patient data including emergency department visits and... View Details

Keywords: by Dina Gerdeman; Health; Technology

01 Dec 2014
News

Making Big Data Fashionable

get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual View Details

Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

15 May 2018
First Look

New Research and Ideas, May 15, 2018

suppliers? Which potential customers will be most responsive to a particular marketing campaign? Which job candidates should I employ? Machine learning, data science, big data, and predictive analytics all... View Details

Keywords: Dina Gerdeman

October 1993 (Revised August 1996)
Background Note

Forecasting with Regression Analysis

By: Arthur Schleifer Jr.

Provides an example of regression in one of its most important roles. Relating probabilistic forecasts based on past data to decision analysis. View Details

Keywords: Management Analysis, Tools, and Techniques; Analytics and Data Science; Forecasting and Prediction; Mathematical Methods

21 Mar 2024
News

OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC

sorts of negative consequences,” Toplansky says. “My point was that this is a critical part of future business strategy.” He described six different business strategies where AI—through predictive analytics... View Details

Keywords: Margie Kelley

November 2001 (Revised August 2005)
Case

BigEast Bank (A): Credit Card Approval

By: Frances X. Frei and Dennis Campbell

BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank's current practice of analyzing applications based on the merits of a single product to one where the customer's existing relationship is... View Details

Keywords: Customers; Forecasting and Prediction; Banks and Banking; Analytics and Data Science; Managerial Roles; Relationships; Adoption; Banking Industry

16 Jun 2003
Research & Ideas

Historical Perspective: Levitt Shaped the Debate

starting with Levitt's prediction of a global marketplace ruled by standardized products sold at low prices. "Everyone says the article is wrong, and everyone reads it twenty years later. Why?" asked Abdelal. Tedlow portrayed... View Details

Keywords: by Sean Silverthorne

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

technology is radically transforming the marketing function and the role of the marketing professional. The changes rippling through the marketing industry goes far beyond the simple mantra of "follow the eyeballs" to different screens. Gartner analyst Laura... View Details

Keywords: by Jeffrey Bussgang; Advertising; Technology

March 1980 (Revised February 1987)
Case

Sweco, Inc. (A)

By: Michael E. Porter and George S. Yip

Describes Sweco's decision about whether to enter the mud-processing equipment industry (used in oil well drilling). This is an internal entry decision, and the case describes Sweco's existing businesses as well as the mud-processing industry and competitors. The case... View Details

Keywords: Cost vs Benefits; Decisions; Forecasting and Prediction; Cost; Analytics and Data Science; Market Entry and Exit; Competition

09 Aug 2017
Blog Post

"A Balance Between Autonomy and Resources to Help Me Learn."

different function.” Prior to business school, Jon had fulfilled two roles in clean energy: one at a service provider to commercial energy users in the efficiency and demand response space,” and as an associate at an energy analytics... View Details

Keywords: Manufacturing

16 Nov 2011
News

Are Humans Cost-Effective?

course there is the obvious upside. As IBM says, such business analytics systems “help cut costs, boost profits, manage risk, and make better predictions about your customers and your market.” One area in... View Details

Keywords: Garry Emmons

01 Sep 2015
News

Data-Driven Diligence

that sold them on Casper—it was the numbers. The company had tested well in a revolutionary predictive model built by the venture firm. The idea to vet possible investments in such a way hit Coats about a decade ago: Maybe, he figured, he... View Details

Keywords: Francis Storrs

October 2002
Exercise

Luster Paint Corporation, The

By: Janice H. Hammond

Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case. View Details

Keywords: Forecasting and Prediction; Analytics and Data Science; Management Practices and Processes; Demand and Consumers; Mathematical Methods

May 2005
Exercise

Forecasting the Adoption of E-books

By: Elie Ofek

Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its... View Details

Keywords: Forecasting and Prediction; Framework; Books; Analytics and Data Science; Product Launch; Internet and the Web; Technology Adoption