Publications

July 2011 (Revised January 2013)
Case

Digital Microscopy Is Making Me Crazy!

By: Willy Shih

For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical... View Details

Keywords: Information Infrastructure; Applications and Software; Corporate Strategy; Disruptive Innovation; Science-Based Business; Management Analysis, Tools, and Techniques; Business Conglomerates; Digital Platforms; Opportunities; Medical Devices and Supplies Industry; Computer Industry

Web

Podcast - Business & Environment

imagery, AI, and systems design to enable more targeted insurance underwriting and disaster preparedness. She also explains how Bellwether is creating geospatial AI infrastructure and tools to support natural disaster response by the... View Details

Web

Courses - Entrepreneurship

platform for understanding the challenges facing a general manager. Building on the foundation laid by other RC courses, The Entrepreneurial Manager (TEM) will provide students with an understanding of issues facing entrepreneurs and an... View Details

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

system to get each of their users to contribute to the content,” Ghosh notes. Unlike other social platforms that force people to build a following in order for content to be seen, the tool enables users of... View Details

Keywords: by Rachel Layne; Technology

October 2012 (Revised August 2013)
Case

Global Unichip Corporation (A)

By: Willy Shih and Chen-Fu Chien

Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details

Web

Marketing - Faculty & Research

future. Recent Publications Don’t Let an AI Failure Harm Your Brand By: Julian De Freitas July–August 2025 | Article | Harvard Business Review How companies market their AI systems affects the repercussions they face when their products... View Details

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

limbic system of your brain. And then you deliver that information into your prefrontal cortex and you decide how to act on it. And once you understand how that process works, which is what we're writing about in this book. Look, this... View Details

Keywords: by HBS Staff

Web

The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

total capitalization of $1.4 billion, inspired the Wall Street Journal to write of its “uneasiness over the magnitude of the affair.” 2 Through its combined subsidiaries, U.S. Steel’s integrated system held control over the mines and... View Details

Web

Publications - Institute For Strategy And Competitiveness

defining patient needs across the care cycle and mapping... November 10, 2020 Article Value-Based Health Care in Four Different Health Care Systems Value-Based Health Care in Four Different Health Care View Details

30 May 2024
Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

online in a more widespread way, and use of secure portals has largely stabilized at that new, higher level. The platforms place new stresses on doctors and their teams, who suddenly face an onslaught of messages, some pressing and others... View Details

Keywords: by Ben Rand; Health

Web

Latin America - Global

unique challenges and opportunities present in the Mexican setting. This gathering provided a platform for entrepreneurs to share their insights and experiences, promoting collaboration and networking among individuals dedicated to... View Details

21 Jun 2022
HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

Salesforce, which acquired the firm in 2021. Microsoft, meanwhile, was finally able to draw users to Teams, the free business communication platform it introduced in 2017 as part of Office 365. "Can these collaborative software View Details

Keywords: by Lane Lambert; Information Technology; Technology

May 1999 (Revised March 2001)
Case

Marshall Industries

By: Jeffrey F. Rayport

Confounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell... View Details

Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Supply Chain; Emerging Markets; Customer Focus and Relationships; Distribution Industry; Electronics Industry