Platform Strategy - Publications - Faculty & Research

August 2015 (Revised February 2020)
Teaching Note

Qihoo

Keywords: Platform Strategy; Business Model Innovation; Chinese Internet Market; Competitive Strategy; Information Technology; Digital Platforms; Internet and the Web; Information Technology Industry; China

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Cluster Studies - Institute For Strategy And Competitiveness

HBS ISC Competitiveness & Economic Development CED Competitiveness & Economic Development Frameworks & Key Concepts Research & Applications Research & Applications Research & Applications National Competitiveness Strategies for... View Details

2024
Working Paper

“If You’re Not There… You’re Not There”: How Art Market Platforms Induce Status Anxiety to Coerce Participation

By: James Riley and Ezra Zuckerman Sivan

This paper, an 18-month ethnographic investigation of international art fairs (IAFs), shows how market platforms can have a coercive effect, inducing sellers (i.e., art galleries) to participate despite ambivalence over their value and anxiety over the process by which... View Details

Keywords: Market Participation; Status and Position; Competition; Demand and Consumers; Fine Arts Industry

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19 Dec 2005
Research & Ideas

The Regional Slice of Your Global Strategy

Harvard Business School professor Pankaj Ghemawat has long argued that the best international strategy also includes recognition of differences in local markets. In the December 2005 issue of Harvard Business Review, Ghemawat highlights... View Details

Keywords: by Pankaj Ghemawat

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Participating Institutions - Institute For Strategy And Competitiveness

Business, University of Nevada, Reno (Reno, NV) Dominican University of California (San Rafael) Global Action Platform (Nashville, TN) Hawaii Pacific University (Honolulu, HI) Oklahoma State University (Stillwater, Oklahoma) Seton Hall... View Details

May 2024
Case

LinkedIn Corporation, 2024

By: David B. Yoffie, George Gonzalez and Emily Grandjean

By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details

Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale

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12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

they explain why company adoption of integrated reporting is essential for sustainable strategies and society. Martha Lagace: How do you define One Report? Robert G. Eccles and Michael P. Krzus: One Report is the integration of... View Details

Keywords: by Martha Lagace

21 Jun 2007
Working Paper Summaries

Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

Keywords: by Andrei Hagiu; Technology

02 Jun 2014
Research & Ideas

Secrets to a Successful Social Media Strategy

some social media platforms soar while others fizzle, and how business can use them to generate profit. "I have always been fascinated that humans interact online when we can interact offline as we have for thousands of years," says... View Details

Keywords: by Carmen Nobel

November 2011
Article

Competing Matchmakers: An Experimental Analysis

By: Tanjim Hossain, Dylan B. Minor and John Morgan

Platform competition is ubiquitous, yet platform market structure is little understood. Theory models typically suffer from equilibrium multiplicity—platforms might coexist or the market might tip to either platform. We use laboratory experiments to study the outcomes... View Details

Keywords: Platform Competition; Two-Sided Markets; E-commerce; Competition; Two-Sided Platforms; Monopoly

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10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

Alexander J. MacKay, an assistant professor of business administration who studies the economics of competition. 4. Platforms are upending traditional business models “Emerging technologies of all types and forms are helping companies... View Details

Keywords: by Danielle Kost

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Health Care Curriculum - Institute For Strategy And Competitiveness

HBS ISC Health Care Health Care Value-Based Health Care Health Care Courses Fast Facts Health Care Courses Health Care Courses Executive Education Courses Health Care Curriculum Residents & Fellows Course Strategy for Health Care Delivery... View Details

03 Mar 2014
Blog Post

Align Your Social Media and Recruiting Strategies

success of your social media strategy. Join relevant conversations with candidates of interest and put yourself in a better position to succeed. Create Awareness of your FirmObvious as it may seem, every hiring organization should have a LinkedIn page and a profile on... View Details

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MOC Affiliate Network - Institute For Strategy And Competitiveness

understand, teach, and upgrade competitiveness through a highly scalable structure. The Institute for Strategy and Competitiveness at Harvard Business School developed the curriculum, teaching materials, and a View Details

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MOC Network - Institute For Strategy And Competitiveness

distinctive course platform developed at Harvard Business School by Professor Michael Porter and a team of colleagues at the Institute for Strategy and Competitiveness. The course, which is concerned with... View Details

January 2021 (Revised October 2021)
Case

eToro: Building the World's Largest Social Trading Network

By: Elie Ofek and Danielle Golan

Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make... View Details

Keywords: Social Trading Platform; Investment; Social and Collaborative Networks; Marketing Strategy; Expansion; Digital Platforms

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Online Digital Marketing Strategy Course | HBS Online

This course is part of the Marketing track. Introduction to Digital Marketing Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today! Digital Marketing Strategy... View Details

July 2023 (Revised May 2024)
Case

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer

The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of millions of single-use take-out food... View Details

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Teaching Interest

Competing in the Age of Digital Platforms—(Executive Education)

By: David B. Yoffie

Summary

Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details

Keywords: Platforms; Technology; Strategy; Digital Business; Social Networks; Self-driving Cars; Mobile Gaming; Esports; Financial Services; Online Retail; Ride-sharing; Search; Auctions; United States; Asia; China; Europe

January 2020 (Revised January 2025)
Case

Freelancer, Ltd.

By: Christopher Stanton, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik and Nina Cohodes

Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details