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  • 24 May 2011
  • First Look

First Look: May 24

The company's new head of product management has designed a system to address a point of constant tension: whether to build custom features in response to new customers' request, even if these custom features entail expensive departures from OPOWER's product roadmap.... View Details
Keywords: Sean Silverthorne
  • 18 Aug 2011
  • Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

risk because I was still a student," he says. Initially, EyeView's model was devoted to helping businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target customers at different points in... View Details
Keywords: by Julia Hanna; Education
  • 01 Jun 2011
  • News

The Best-Laid Plans

businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target customers at different points in the sales cycle. Things were going quite well, Riesenfeld... View Details
Keywords: Julia Hanna; contests; Health, Social Assistance; Architectural, Engineering, and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 21 May 2013
  • First Look

First Look: May 21

pharmaceutical sales teams in Belgium and sports teams in Canada. These results suggest that a minor adjustment to employee bonuses-shifting the focus from the self to others-can produce measurable benefits... View Details
Keywords: Sean Silverthorne
  • 02 Mar 2010
  • First Look

First Look: March 2

innovation in a wide range of other industries, including pharmaceuticals and biotechnology, IT and telecommunications, defense, chemicals, and agriculture. We believe that there are valuable lessons in this research for the energy... View Details
Keywords: Martha Lagace
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

and regulation of clinical trials, managerial challenges related to pharmaceutical product testing, and current debates regarding prescription drug safety. Since clinical testing takes between five and seven years, and consumes up to 70... View Details
Keywords: Martha Lagace
  • 18 Nov 2014
  • First Look

First Look: November 18

on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link: View Details
Keywords: Sean Silverthorne
  • 03 Sep 2013
  • First Look

First Look: September 3

lawyers inevitably start to keep work to themselves as the firm navigated an ever-more competitive environment? Purchase this case: http://hbr.org/search/414022-PDF-ENG Harvard Business School Case 513-097 Singapore Metals Limited Singapore Metals Limited (SML) has... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

An Application to Shopping Mall Sales By: Chung, Doug J., Kyoungwon Seo, and Reo Song Abstract—We propose a Bayesian model of post-entry outcomes. Endogenous firm entries are modeled as a discrete game of complete information. The model... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2017
  • First Look

January 3, 2017

silos within numerous academic medical centers, pharmaceutical companies, and some disease-based foundations. For new precision therapies to be developed, these data sets need to be shared broadly. Patients can help lead this effort by... View Details
Keywords: Carmen Nobel
  • 03 Nov 2015
  • First Look

November 3, 2015

quantify the impact of scientific grant funding at the National Institutes of Health (NIH) on patenting by pharmaceutical and biotechnology firms. Our paper makes two contributions. First, we use newly constructed bibliometric data to... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2000
  • News

Getting the Message

the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a sales representative for select Web site publishers and advertisers, the company licenses the... View Details
Keywords: Susan Young
  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

not doing this to increase our sales ... or our profits." Our sample cases have exhibited remarkable correlation between altruistic drives and family companies. From an ethical point of view, it is to be expected that individuals... View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team