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Show Results For
- All HBS Web
(827)
- People (4)
- News (264)
- Research (447)
- Multimedia (1)
- Faculty Publications (76)
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- 03 Mar 2003
- Research & Ideas
Top Ten Legal Mistakes Made by Entrepreneurs
may be exposed to trade secrets, and they agree not to use or disclose them without permission. Business plans should expressly state on the cover page that they are confidential and proprietary. That's not as strong as a nondisclosure agreement, but laws in some... View Details
Keywords: by Staff
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
with their partners. For example, one person said, "When we kiss, we do it in threes. Not sure why this started, but after 22 years, it feels really weird if it is not in threes." Norton notes, "This is their own thing, something other... View Details
Keywords: by Dina Gerdeman
- 11 Jul 2016
- HBS Case
Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities
repetitious,” says Austin. “It’s important to do it correctly, but it’s very difficult to keep your attention on it well enough to do it correctly.” Austin wrote a case study on Specialisterne while at HBS in 2008, and invited Sonne to an executive education program... View Details
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
What do Porsche fanatics, a video game hater, and a person who cooked two weeks' worth of meals in a rice cooker have in common? They are all "extreme consumers"—those whose tastes are so out there that mainstream market researchers tend... View Details
Keywords: by Michael Blanding
- 28 Jan 2020
- Book
Advanced Leadership Requires More Than Outside-The-Box Thinking
person can do it all. What do your discussions with leaders teach us about putting together a coalition? Kanter: I urge leaders to live by the Change Agent Rule of Three. In every situation, leaders must deal with three groups of... View Details
Keywords: by Sean Silverthorne
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
only have to use more data in their selling activities, but there's more cross-functional coordination required. "Improving sales productivity ... affects growth, civic discourse, and the lives of millions of people." If a buyer has a... View Details
Keywords: by Kristen Senz
- 22 Jan 2013
- First Look
First Look: Jan. 22
attests to the idea that ritual behavior stimulates goal-directed action (to consume). Experiment 3 found that performing rituals oneself enhanced consumption more than merely watching someone else perform the same ritual, suggesting that View Details
Keywords: Sean Silverthorne
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
designing, positioning, marketing, and selling the animated snooze-button thwarter, as well as the challenge of expanding the company's product line. The cases deal with universal entrepreneurial consumer product questions: Should the... View Details
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- 10 Apr 2014
- Research & Ideas
John Kotter’s Plan to Accelerate Your Business
book, he follows how the accelerators are used by Paul Davidson, a top sales executive at a B2B tech firm, who was grappling with sales growth decline. Davidson shared four goals at the start of building the company's agile network: work with a broader range of... View Details
Keywords: by Kim Girard
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
Internet—ad serving. The firm sells ad space on the Web sites it represents and has invested heavily in developing technology to deliver targeted ads to these sites, with the simple goal of "making advertising work on the Web."... View Details
Keywords: by Susan Young
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
again. Apple competes at the top of the value stick by raising customer willingness- to-pay (WTP). Companies that offer exceptionally engaging work create value by lowering willingness-to- sell (WTS) (see figure 1). [div... View Details
Keywords: by Danielle Kost
- 16 Apr 2013
- First Look
First Look: April 16
http://hbr.org/search/613073-PDF-ENG Harvard Business School Case 813-140 18 Months in a Startup: Zaggora.com The founders of Zaggora reflected back on a tumultuous year and a half in which they had generated, from just $40,000 in View Details
Keywords: Sean Silverthorne
- 13 Dec 2016
- First Look
December 13, 2016
“cloak” their most valuable trades. This takes the form, for instance, of a manager who sells her entire position of Microsoft on March 30, and then repurchases to re-establish the same position on April 1. This manager will economically... View Details
Keywords: Carmen Nobel
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
want to sell you one week of insurance for one product. They have thousands of employees, big budgets, and huge infrastructures, so that they can offer more or all of the activities in the customer value chain. Kost: Incumbents that... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
funny—but remember your brand’s purpose Social media is a place where people appreciate humor—as long as it fits with the brand image, Avery says. Squatty Potty does an excellent job of engaging its audience with amusing and entertaining Facebook videos to View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. According to Brown, it’s important for senior executives to possess a combination of what she calls “aesthetic intelligence” and “aesthetic empathy”—good... View Details
- 15 Nov 2011
- First Look
First Look: November 15
PublicationsTrue North Groups: A Powerful Path to Personal and Leadership Development Authors:Bill George and Doug Baker Publication:Berrett-Koehler Publishers, Inc., 2011 Abstract All too often, we find ourselves forced to confront... View Details
Keywords: Sean Silverthorne
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
spur agriculture. Or the supermarket going up in the inner city. What can a marketing background say to you when your goal is not to sell Coca-Cola, but to offer a better existence to people on the edge? That's the puzzle facing HBS... View Details
Keywords: by Martha Lagace
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began... View Details
Keywords: Sean Silverthorne