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Show Results For
- All HBS Web
(839)
- People (8)
- News (280)
- Research (378)
- Multimedia (5)
- Faculty Publications (98)
- Web
Research Community - Doctoral
Student Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management Science Extraverts Reap Greater Social Rewards from Passion Because They... View Details
- 13 Nov 2020
- News
Global Ambition
network to donate 10,000 pieces of personal protective equipment from China to the United States. Chew, who is particularly drawn to the tech sector, joined Xiaomi in 2015, a Chinese technology company that he helped take public in 2018... View Details
- 23 Oct 2012
- First Look
First Look: October 23
http://www.sciencedirect.com/science/article/pii/S0047272712001028?v=s5 From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding Authors:Thalia Wheatley, Olivia Kang, Carolyn Parkinson, and Christine E. Looser Publication:Social and... View Details
Keywords: Sean Silverthorne
- 26 Apr 2024
- HBS Case
Deion Sanders' Prime Lessons for Leading a Team to Victory
subordinates feels micromanaged, which is bizarre.” It’s a leadership approach focused on self-discipline and personal accountability, one that might be considered refreshing in a business world often bogged down by managers who... View Details
- Web
Harvard Business School Online Courses & Learning Platforms
by August 25 $2,650 Credential New Personal Branding Professor Jill Avery Develop the tools to define and express your purpose, values, and points of differentiation and make your View Details
- 18 Nov 2014
- First Look
First Look: November 18
personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-media advertising and personal selling in... View Details
Keywords: Sean Silverthorne
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
each person introduce themselves by their name, job title, mission, and their immediate tasks (e.g, “I’m Sarah, I’m a creative, I’m creating a brand for Client X, I’m in this meeting to present findings and... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- Program
Senior Executive Leadership Program—China
brand equity Measure, monitor, and communicate corporate performance while driving critical change Lead authentically and ethically at all levels and nurture a culture of accountability Build confidence in yourself as a leader,... View Details
- November 2024
- Article
Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge
By: Alberto Cavallo and Oleksiy Kryvtsov
We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring... View Details
Keywords: Macroeconomics; Inflation and Deflation; Price; Consumer Behavior; Personal Finance; Product Positioning
Cavallo, Alberto, and Oleksiy Kryvtsov. "Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge." Journal of Monetary Economics 148 (November 2024).
- 11 Apr 2023
- Op-Ed
The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone
replace the other. Remember that the person you appoint to staff your office will signal, rightly or wrongly, your views on diversity, equity, and inclusion. Hold a town hall meeting for the entire organization. This is a requirement by... View Details
Keywords: by John Quelch
- 27 Feb 2007
- First Look
First Look: February 27, 2007
has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and producers to differentiate the... View Details
Keywords: Martha Lagace
- 26 Jun 2023
- Research & Ideas
Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks
the middle of an experience as well, such as when a spa adds a personal scented treatment in the middle of a massage. “This is where marketers can get creative, asking themselves what is going to create that memorable moment.” End with a... View Details
- 29 Nov 2010
- HBS Case
United Breaks Guitars
Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in front of the television and where one person can get the... View Details
Keywords: by Julia Hanna
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
Jordan brand and served as president of the Portland Trail Blazers NBA team? Probably not, says HBS Professor Francesca Gino, who coauthored the case with HBS Senior Lecturer Hise Gibson and HBS Professor Frances X. Frei, as well as... View Details
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
Langnese; and Sunlicht. The name "Unilever" was not used in operating companies or in brand names. Lever Brothers and T. J. Lipton were the two postwar U.S. affiliates. These national operating companies were allocated to either... View Details
- 27 Jan 2020
- Research & Ideas
Hard Work Isn't Enough: How to Find Your Edge
Associate Professor Laura Huang, who studies early entrepreneurship, where failure is common. “You can take two people who work equally hard, and one person will naturally have an advantage and achieve success, while the other can’t climb... View Details
Keywords: by Dina Gerdeman
- 24 Oct 2018
- Sharpening Your Skills
Startup or Established Company? Which Is Best for You?
bad) looks like at scale and possibly a nice brand for your resume. Startups can offer a chance to do all the things that can be either a blessing or a curse depending on your interests. You may miss out on having peers to collaborate... View Details
Keywords: by Julia B. Austin
- 17 Feb 2020
- Sharpening Your Skills
How Entrepreneurs Can Find the Right Problem to Solve
discovery work to validate the problem or their target customers. While gut feel or personal experience with a problem can be a strong signal there is a problem to solve, without proper product discovery work you won’t truly know if you... View Details
Keywords: by Julia Austin
- 01 Jun 2023
- News
In Full Flower
“Flowers are a very emotive product category, but it didn’t seem that anyone had built a brand that people loved and trusted,” Gelbard recalls. “So often we just turned to a Google search. And the technology for mobile phone orders wasn’t... View Details