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Show Results For

  • All HBS Web  (882)
    • People  (2)
    • News  (197)
    • Research  (488)
    • Multimedia  (12)
  • Faculty Publications  (303)
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  • 19 Mar 2015
  • News

Walter Salmon Remembered

and that Professor Milt Brown, head of marketing, ordered me back to the equivalent of boot camp—teaching first year marketing—led by Professor Walt Salmon. Brown explained that “Walt will teach you some marketing,” and so he did, although it seemed rather heavily... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 15 Dec 2015
  • News

The Year in Ideas 2015

it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
  • 01 Apr 2000
  • News

Getting the Message

advantage of it -- you got everyone in a room, and then you ran an ad." Today, through technologies promised by ad serving firms, "you can go to your customers rather than have them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to... View Details
Keywords: Susan Young
  • 01 Dec 2008
  • News

Business at the Summit

our reaction to the human problems that this crisis causes.” Breton noted that many in France were angry about rescue packages for banks when ordinary people received no help and were losing their businesses. Summers acknowledged the... View Details
Keywords: leadership; alumni events; Centennial; Business Schools & Computer & Management Training; Educational Services; Finance; Management
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

speak the same language. In some ways, he’s helping me translate my experience from PepsiCo and from packaged goods to this reality, which has been really helpful.” And it feels like the three have a shared mission, says Cunningham.... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
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