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      Organizational AdaptationRemove Organizational Adaptation →

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      • March 2021 (Revised August 2022)
      • Case

      Seeding and Selling Asana

      By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
      In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
      Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
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      Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
      • March 2021
      • Case

      Founders Factory

      By: Jeffrey F. Rayport and James Barnett
      In January 2020, Founders Factory (FF) Executive Chairman Brent Hoberman and CEO Henry Lane Fox were considering FF’s expansion strategy. FF operated as a venture capital (VC) fund built around an accelerator and incubator, and organized around sectors within... View Details
      Keywords: Entrepreneurship; Markets; Planning; Expansion; Global Range; Business Model; Talent and Talent Management; Experience and Expertise; Corporate Entrepreneurship; Global Strategy; Innovation Strategy; Growth and Development Strategy; Management Teams; Organizational Change and Adaptation; Partners and Partnerships; Internet and the Web; Mobile and Wireless Technology; Technology Industry; Africa; South Africa; Johannesburg; Europe; France; Paris; United Kingdom; England; London; United States; New York (city, NY)
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      Rayport, Jeffrey F., and James Barnett. "Founders Factory." Harvard Business School Case 821-009, March 2021.
      • 2021
      • Book

      Remote Work Revolution: Succeeding from Anywhere

      By: Tsedal Neeley
      The rapid and unprecedented changes brought on by COVID-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive... View Details
      Keywords: Remote Work; Health Pandemics; Employment; Disruption; Organizational Change and Adaptation; Management
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      Neeley, Tsedal. Remote Work Revolution: Succeeding from Anywhere. New York: Harper Business, 2021.
      • February 2021
      • Case

      Enterprise Agility at Komerční Banka

      By: Euvin Naidoo, Suraj Srinivasan and Sarah Gulick
      In 2017, Jan Juchelka, the new CEO of Komerční Banka, identified the need for the bank to start an enterprise wide agile transformation. He started by working to create a sense of urgency to kick-start a process to enable the level of service delivery to customers he... View Details
      Keywords: Agile; Agility; Transformation; Organizational Structure; Business Headquarters; Management Analysis, Tools, and Techniques; Management Systems; Banking Industry; Czech Republic
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      Naidoo, Euvin, Suraj Srinivasan, and Sarah Gulick. "Enterprise Agility at Komerční Banka." Harvard Business School Case 121-020, February 2021.
      • February 2021
      • Supplement

      HNA Group: Global Excellence with Chinese Characteristics (C)

      By: William C. Kirby, Billy Chan and John P. McHugh
      July 2017 was supposed to be a triumphant month for HNA Group. The latest Fortune Global 500 list showed the company had again skyrocketed in its ranking to no. 170, an improvement of over 200 positions from the year prior. Yet earlier that same July, the mysterious... View Details
      Keywords: Conglomerate; Airline Industry; Coronavirus; Financial Risk; Debt; Bankruptcy; Global Strategy; Restructuring; Health Pandemics; Financial Markets; Organizational Change and Adaptation; Financial Condition; Globalized Firms and Management; Business and Government Relations; Air Transportation Industry; Financial Services Industry; China
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      Kirby, William C., Billy Chan, and John P. McHugh. "HNA Group: Global Excellence with Chinese Characteristics (C)." Harvard Business School Supplement 321-123, February 2021.
      • January 2021 (Revised October 2021)
      • Case

      iOpenEye: Theater and #MeToo in Nigeria

      By: Caroline Elkins, Tarun Khanna and Joyce J. Kim
      In 2014, Ifeoma Fafunwa, an award-winning playwright and director, founded iOpenEye, a commercial production company dedicated to driving social change through performance art. iOpenEye’s flagship theatrical production was called “Hear Word! Naija Woman Talk True,”... View Details
      Keywords: Theatre; Social Change; Entrepreneurship; Social Enterprise; Arts; Entertainment; Social Issues; Health Pandemics; Organizational Change and Adaptation; Business Model; Nigeria
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      Elkins, Caroline, Tarun Khanna, and Joyce J. Kim. "iOpenEye: Theater and #MeToo in Nigeria." Harvard Business School Case 321-111, January 2021. (Revised October 2021.)
      • January 19, 2021
      • Article

      How to Be a 'Glass-Shattering' Organization

      By: Colleen Ammerman and Boris Groysberg
      Advancing gender equality is certainly desirable, but may not seem vital during this turbulent time — yet that assumption couldn’t be further from the truth. In fact, losing sight of gender equity right now is likely to put you at a real disadvantage when the pandemic... View Details
      Keywords: Gender Equity; Gender Inclusivity; Gender; Equality and Inequality; Organizational Change and Adaptation
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      Ammerman, Colleen, and Boris Groysberg. "How to Be a 'Glass-Shattering' Organization." Harvard Business Review Digital Articles (January 19, 2021).
      • January 2021 (Revised March 2022)
      • Case

      Arçelik: From a Dealer Network to an Omnichannel Experience

      By: Ayelet Israeli and Fares Khrais
      Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
      Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
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      Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021. (Revised March 2022.)
      • January 2021
      • Article

      COVID-19 and the Workplace: Implications, Issues, and Insights for Future Research and Action

      By: Kevin M. Kniffin, Jayanth Narayanan, Frederik Anseel, John Antonakis, Susan Ashford, Arnold B. Bakker, Peter Bamberger, Hari Bapuji, Devasheesh P. Bhave, Virginia K. Choi, Stephanie Creary, Evangelia Demerouti, Francis J. Flynn, Michele J. Gelfand, Lindred Greer, Gary Johns, Selin Kesebir, Peter G. Klein, Sun Young Lee, Hakan Ozcelik, Jennifer Louise Petriglieri, Nancy Rothbard, Cort W. Rudolph, Jason D. Shaw, Nina Sirola, Connie R. Wanberg, Ashley V. Whillans, Michael P. Wilmot and Mark van Vugt
      The impacts of COVID-19 on workers and workplaces across the globe have been dramatic. This broad review of prior research rooted in work and organizational psychology, and related fields, is intended to make sense of the implications for employees, teams, and work... View Details
      Keywords: COVID-19; Work; Work From Home (WFH); Pandemics; Health Pandemics; Employees; Working Conditions; Organizational Change and Adaptation
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      Kniffin, Kevin M., Jayanth Narayanan, Frederik Anseel, John Antonakis, Susan Ashford, Arnold B. Bakker, Peter Bamberger, Hari Bapuji, Devasheesh P. Bhave, Virginia K. Choi, Stephanie Creary, Evangelia Demerouti, Francis J. Flynn, Michele J. Gelfand, Lindred Greer, Gary Johns, Selin Kesebir, Peter G. Klein, Sun Young Lee, Hakan Ozcelik, Jennifer Louise Petriglieri, Nancy Rothbard, Cort W. Rudolph, Jason D. Shaw, Nina Sirola, Connie R. Wanberg, Ashley V. Whillans, Michael P. Wilmot, and Mark van Vugt. "COVID-19 and the Workplace: Implications, Issues, and Insights for Future Research and Action." American Psychologist 76, no. 1 (January 2021): 63–77.
      • Article

      Reflections: Toward a Normative and Actionable Theory of Planned Organizational Change and Development

      By: Michael Beer
      A normative and actionable theory of planned organizational change and development is proposed based on fifty years of engagement by the author as a scholar-consultant. Five principles are central features of the theory and practice proposed: 1) Organizations are... View Details
      Keywords: Consultant; Process; Systems; Silence; Organizational Change and Adaptation; Leadership; Learning; Management Teams
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      Beer, Michael. "Reflections: Toward a Normative and Actionable Theory of Planned Organizational Change and Development." Journal of Change Management 21, no. 1 (2021).
      • November 2020
      • Teaching Note

      Unilever's Response to the Future of Work

      By: William R. Kerr and Bailey McAfee
      Teaching Note for HBS Case No. 820-104. View Details
      Keywords: Change Management; Human Capital; Organizational Change and Adaptation; Mission and Purpose; Organizational Structure; Transformation; Human Resources; Consumer Products Industry; Europe
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      Kerr, William R., and Bailey McAfee. "Unilever's Response to the Future of Work." Harvard Business School Teaching Note 821-042, November 2020.
      • October 2020 (Revised March 2022)
      • Case

      Automercados Plaza's: Surviving Venezuela's Hyperinflation

      By: Alberto Cavallo, Mariana Cal and Carla Larangeira
      Under the rule of presidents Hugo Chávez and Nicolas Maduro, Venezuela experienced one of the worst economic and political meltdowns in modern history, culminating with a massive hyperinflation. Remarkably, during this dramatic times Automercados Plaza's had grown to... View Details
      Keywords: Hyperinflation; Populism; Inflation and Deflation; Macroeconomics; Management; Strategy; Organizational Change and Adaptation; Business and Government Relations; Retail Industry; South America; Venezuela
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      Cavallo, Alberto, Mariana Cal, and Carla Larangeira. "Automercados Plaza's: Surviving Venezuela's Hyperinflation." Harvard Business School Case 721-014, October 2020. (Revised March 2022.)
      • October 2020
      • Supplement

      Essent: From a State-Owned Utility to a Commercial Company (B)

      By: Ananth Raman and Elena Corsi
      Keywords: Lean Management; Operation Management; Organizational Change and Adaptation; Energy Industry; Netherlands
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      Raman, Ananth, and Elena Corsi. "Essent: From a State-Owned Utility to a Commercial Company (B)." Harvard Business School Supplement 621-038, October 2020.
      • October 2020 (Revised February 2025)
      • Technical Note

      Reinvention

      By: Ryan Raffaelli
      This note is designed to introduce students to the fundamental concepts of leading innovation in established organizations. Reinvention is a process whereby organizations respond to changes in the environment that threaten their core business model, technologies,... View Details
      Keywords: Innovation And Strategy; Leadership And Change Management; Organizational Ambidexterity; Exploration And Exploitation; Innovation and Management; Innovation Leadership; Leading Change; Technology Adoption; Change Management; Organizational Change and Adaptation
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      Raffaelli, Ryan. "Reinvention." Harvard Business School Technical Note 421-041, October 2020. (Revised February 2025.)
      • October 2020
      • Supplement

      OpenIDEO (B)

      By: Karim R. Lakhani, Anne-Laure Fayard, Manos Gkeredakis and Jin Hyun Paik
      In the midst of 2020, as the coronavirus pandemic was unfolding, OpenIDEO—an online open innovation platform focused on design-driven solutions to social issues—rapidly launched a new challenge to improve access to health information, empower communities to stay safe... View Details
      Keywords: Innovation Competitions; IDEO; Contests; Contest Design; Platforms And Ecosystems; Open Innovation; Open And User Innovation Strategy; Diversity; Design; Social Entrepreneurship; Global Range; Collaborative Innovation and Invention; Innovation Strategy; Organizational Change and Adaptation; Social and Collaborative Networks; Health Pandemics; Health; Information; Business and Community Relations; Digital Platforms
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      Lakhani, Karim R., Anne-Laure Fayard, Manos Gkeredakis, and Jin Hyun Paik. "OpenIDEO (B)." Harvard Business School Supplement 621-058, October 2020.
      • Article

      Does Your Company Need a Chief Medical Officer?

      By: Tsedal Neeley
      With the Covid-19 pandemic still raging but businesses trying to remain operational, organizations now have a life or death role to play in protecting the health of employees, customers, and the public. That means they need a new executive in the C-suite: a chief... View Details
      Keywords: COVID-19 Pandemic; Health; Health Pandemics; Organizational Change and Adaptation; Organizational Structure; Safety; Governing Rules, Regulations, and Reforms; Working Conditions
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      Neeley, Tsedal. "Does Your Company Need a Chief Medical Officer?" Harvard Business Review (website) (October 1, 2020).
      • September 2020
      • Supplement

      The Reinvention of Kodak (A) Case Supplement

      By: Ryan Raffaelli
      This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
      Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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      Raffaelli, Ryan. "The Reinvention of Kodak (A) Case Supplement." Harvard Business School Multimedia/Video Supplement 421-707, September 2020.
      • September 2020
      • Case

      The Reinvention of Kodak (A) Multimedia Case

      By: Ryan Raffaelli
      This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
      Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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      Raffaelli, Ryan. "The Reinvention of Kodak (A) Multimedia Case." Harvard Business School Multimedia/Video Case 421-704, September 2020.
      • September 2020
      • Supplement

      The Reinvention of Kodak (B) Video Case Supplement

      By: Ryan Raffaelli
      This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
      Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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      Raffaelli, Ryan. "The Reinvention of Kodak (B) Video Case Supplement." Harvard Business School Multimedia/Video Supplement 421-709, September 2020.
      • September 2020 (Revised December 2020)
      • Case

      Hot Wheels at Mattel: Reinventing the Wheel

      By: Elie Ofek, Andres Terech and Nicole Tempest Keller
      In 2017, Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., were considering which innovation path to pursue in order to "future proof" the Hot Wheels franchise going forward. Hot Wheels was the... View Details
      Keywords: Toys; Industry Evolution; Innovation Strategy; Product Development; Growth and Development Strategy; Technological Innovation; Organizational Change and Adaptation; Decision Making; Digital Transformation
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      Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.)
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