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  • December 2001 (Revised June 2002)
  • Case

Compensation at Level 3 Communications

Level 3's unique compensation plan rewarded managers for the firm's performance only if the firm's stock price movement exceeded that of the market. This design was intended to maximize shareholder value by tying manager's performance more closely to that of the firm,... View Details
Keywords: Motivation and Incentives; Compensation and Benefits; Telecommunications Industry
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  • August 2022 (Revised June 2024)
  • Exercise

How Should Netflix Add an Ad-Supported Tier?

By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details
Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry
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  • August 2010 (Revised January 2013)
  • Case

Avi Kremer

By: Joshua D. Margolis and Mark Wetzel
If you were diagnosed with a terminal illness, how would you respond and what would you do with your remaining time? Avi Kremer contemplates four options for how to devote himself 18 months after being diagnosed with ALS. His experience thus far and the choices he... View Details
Keywords: Entrepreneurship; Values and Beliefs; Health Disorders; Leadership Development; Personal Development and Career; Social Enterprise; Personal Characteristics
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  • 25 May 2010
  • First Look

First Look: May 25

number of candidates. This is because those agents value the higher rate of acceptance more than access to more candidates. Agents with higher outside options choose the market with a larger number of... View Details
Keywords: Martha Lagace
  • 06 Dec 2019
  • Blog Post

Moving to the States with My Daughter to Pursue an MBA and Switch Careers

including consulting, technology, and health care, but I was not quite sure which direction I should go in.   There are several ways to switch careers, such as directly changing jobs or pursuing another advanced degree in a new field. Among the choices, an MBA is not a... View Details

    Best-selling and New Cases by Ben Esty

    Best-Selling Cases:  

      1) Eaton: Portfolio Transformation & Cost of... View Details

    • April 2000 (Revised July 2000)
    • Case

    Ameritrade Holding Corporation

    By: Lisa K. Meulbroek
    Some of the senior managers at Ameritrade, an Internet brokerage firm, are selling their holdings in the firm. Why are the managers selling, how will it affect shareholders, and what should the CEO do about it? The CEO is concerned that the market will interpret... View Details
    Keywords: Valuation; Internet and the Web; Stock Options; Risk Management; Financial Services Industry
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    • October 2022 (Revised October 2022)
    • Case

    Lyra Health: Transforming Mental Health

    By: Rembrand Koning and Nicole Keller
    In January 2022, Lyra Health was deciding between several different alternatives to grow the business. Founded in 2015, Lyra Health, was a digital mental health platform that combined technology with human therapists and coaches to deliver high quality mental health... View Details
    Keywords: Mental Health; Health Care and Treatment; Corporate Entrepreneurship; Customer Value and Value Chain; Growth and Development Strategy; Expansion; Health Industry; Technology Industry; San Francisco
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    • October 2008 (Revised March 2010)
    • Case

    PlanetTran

    By: Lauren H. Cohen and Christopher J. Malloy
    PlanetTran is an environmentally-friendly car service that utilizes a fleet of hybrid cars in providing livery service to corporations and individuals. The founder, Seth Riney, is evaluating outside funding options in order to expand the company, and has met several... View Details
    Keywords: Business Growth and Maturation; Venture Capital; Investment; Management Analysis, Tools, and Techniques; Expansion; Value
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    • 23 Dec 2014
    • First Look

    First Look: December 23

    "claim" value individually and cooperative ones to "create" value jointly, as well as efforts to change perceptions of the game itself. Since advice to one side does not necessarily... View Details
    Keywords: Carmen Nobel
    • 05 Mar 2009
    • Working Paper Summaries

    CPC/CPA Hybrid Bidding in a Second Price Auction

    Keywords: by Benjamin Edelman & Hoan Soo Lee
    • 17 Apr 2012
    • Working Paper Summaries

    Technology Choice and Capacity Portfolios Under Emissions Regulation

    Keywords: by David Drake, Paul R. Kleindorfer & Luk N. Van Wassenhove
    • April 2004 (Revised August 2004)
    • Teaching Note

    BuildingBlocks International

    BuildingBlocks International (BBI) plans to accomplish its mission to help children in developing countries succeed in school by bringing management expertise to local organizations. Two years after founding BBI, however, the team hasn't figured out exactly how to make... View Details
    Keywords: Marketing Strategy; Social Marketing; Developing Countries and Economies; Sales
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      Innovation Without Borders; Innovations, Summer 2007

      The willingness to connect with an external network is key in an environment where products and services are themselves increasingly inter-connected. We see trends in this direction for a variety of reasons, either because uses of multiple products are complementary... View Details

      • 30 Jan 2014
      • Working Paper Summaries

      Modularity and Intellectual Property Protection

      Keywords: by Carliss Y. Baldwin & Joachim Henkel
      • 17 Jul 2023
      • Research & Ideas

      Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

      false promises. Many companies have offered stock options to upper level employees. But “options are fragile in a way most people don’t understand,” Hall says, “and over half of the time they fall underwater” if the market as a whole... View Details
      Keywords: by Avery Forman
      • September 2008 (Revised October 2008)
      • Case

      Marc Abrahams: Annals of an Improbable Entrepreneur

      By: Boris Groysberg and Michael Slind
      Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details
      Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career
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      • 26 Sep 2013
      • Research & Ideas

      Behind India’s Economic and Political Woes

      rupees from his tenants, but that money just became 20 percent more expensive in the global currency market. So what is she to do? The options aren't appealing: Default on the loan or change the business model by possible refinancing. As... View Details
      Keywords: by Zeenat Potia
      • 14 Jun 2007
      • Working Paper Summaries

      Evolution Analysis of Large-Scale Software Systems Using Design Structure Matrices and Design Rule Theory

      Keywords: by Matthew J. LaMantia, Yuanfang Cai, Alan D. MacCormack & John Rusnak; Video Game; Web Services
      • 10 Mar 2009
      • First Look

      First Look: March 10, 2009

      displays) at the fiscal year-end. Firms also engage in similar behavior following periods of poor financial performance. Furthermore, our results confirm managers' stated willingness to sacrifice long-term value in order to smooth... View Details
      Keywords: Martha Lagace