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2023 Reunion Presentations - Alumni

circumstances may be, and getting there is an art and a science. In this session, Professor Brooks will discuss his latest research on happiness, dispel the myths about finding unrealistic perfect bliss, and share ways to improve your life right now by making finding... View Details

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Policies, Rules & Guidelines | About

In an effort to maintain a safe campus HBS has developed a plan for campus use micromobility devices and motorized bicycles. Non-Discrimination It is the strong and consistent policy of the Harvard Business School to treat all members of our community with respect.... View Details

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

21 Sep 2016
HBS Seminar

Catherine Tucker, MIT Sloan School of Management

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

Advertising Symbiosis: The Key to Viral Videos The Revolution in Advertising: From Don Draper to Big Data Why Comparing Apples to Apples Online Leads To More Fruitful Sales What do you think? What big flops... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

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HBS - The year in Review

Black Boys United Raymond J. McGuire JD/MBA 1984 President, Lazard Antonis C. Samaras MBA 1976 Member, Hellenic Parliament, Greek Prime Minister, 2012–2015 Stephen A. Schwarzman MBA 1972 chairman, CEO, and cofounder, Blackstone More on Alumni Achievement Awards CLIMB... View Details

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

to reach new people. Unlike traditional mass media advertising such as local TV commercials or print ads, which are expensive and time-consuming, paid digital media such as Google search ads, Facebook ads, and YouTube video ads offer many... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

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Privacy Notice | About

website constitutes acceptance of such terms. Information you submit Certain transactions in which you choose to engage on the Sites will require your submission of identifiers, including, but not limited to, news feed requests, brochure or View Details

10 Nov 2009
First Look

First Look: Nov. 10

their appeal and bundles offered by producers with a strong reputation suffer less from the negative impact of the shift to mixed bundling in online channels. What Would Peter Say? The Continuing Relevance of the Drucker Perspective... View Details

Keywords: Martha Lagace

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Career Networking - Alumni

about what's going on within your own community. Executive Presence (Behind a Screen) Speaking up on a conference call, presenting your analysis to your boss, or simply "showing up" online as your best self—how do you make your presence... View Details

01 Dec 2023
News

A More Accommodating Approach

experience with 96 participants on a wall of video screens interacting with a faculty member in the Live Online Classroom studio. Because of its success, this virtual learning mode has replaced one of the... View Details

Keywords: Jennifer Gillespie

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

And, in a video tutorial on YouTube, in which Hughes starts with a scrubbed-clean face (revealing some of the same splotchy spots many of us worry about), she demonstrates how she applies layer after layer of creams and cosmetics to... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

18 Feb 2009
First Look

First Look: February 18, 2009

Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising... View Details

Keywords: Martha Lagace

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Resources - Christensen Center for Teaching & Learning

case writing resources from Harvard Business School Publishing. To order you must be signed into HBSP online as an educator. The "Sign In or Register Now" button is top right. 17 APR 2015 Harvard Business Publishing Key Elements for... View Details

25 Apr 2017
First Look

First Look at New Research, April 25

understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top or OTT). We apply our... View Details

Keywords: Sean Silverthorne

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Sample Student Projects - Institute For Strategy And Competitiveness

HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications Courses Sample Student Projects MOC Student Projects on Country & Cluster Competitiveness The competitive assessments listed on this page... View Details

October 2007
Article

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand

One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details

Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry

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About the Center - Christensen Center for Teaching & Learning

instructors at other institutions in the United States and abroad. Services for HBS Faculty The Christensen Center supports all current Harvard Business School faculty through online resources and confidential one-on-one consulting... View Details

01 Mar 2024
News

Game On

It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

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Winners & Runners-Up | New Venture Competition

Winners & Runners-Up 2024 Winners Play Crop Diagnostix: Dubilier Grand Prize Winner, Student Business Track, 2024 New Venture Competition video Play Video duration: 1:31 2024 New Venture Competition Winner,... View Details

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