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Show Results For
- All HBS Web
(485)
- News (154)
- Research (178)
- Events (4)
- Multimedia (7)
- Faculty Publications (66)
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
to reach new people. Unlike traditional mass media advertising such as local TV commercials or print ads, which are expensive and time-consuming, paid digital media such as Google search ads, Facebook ads, and YouTube video ads offer many... View Details
- Web
Members of the Military - MBA
foreign militaries. Veterans bring a variety of unique and valuable skills to the HBS community. View Video Video: Honoring Our Military Students on Veterans Day MBA students who have served in the U.S. armed services talk about their... View Details
- Web
2023 Reunion Presentations - Alumni
circumstances may be, and getting there is an art and a science. In this session, Professor Brooks will discuss his latest research on happiness, dispel the myths about finding unrealistic perfect bliss, and share ways to improve your life right now by making finding... View Details
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
View Video “Are you happy?” asks Atlantic editor Jeffrey Goldberg of happiness expert Arthur C. Brooks. “Next question,” Brooks jokes, before answering: “No one is. Happiness is not a destination. It’s a direction.” In this video, Brooks,... View Details
Keywords: by HBS Staff
- Web
Privacy Notice | About
website constitutes acceptance of such terms. Information you submit Certain transactions in which you choose to engage on the Sites will require your submission of identifiers, including, but not limited to, news feed requests, brochure or View Details
- 10 Nov 2009
- First Look
First Look: Nov. 10
their appeal and bundles offered by producers with a strong reputation suffer less from the negative impact of the shift to mixed bundling in online channels. What Would Peter Say? The Continuing Relevance of the Drucker Perspective... View Details
Keywords: Martha Lagace
- Web
HBS - The year in Review
cities such as Tulsa, OK and Columbus, OH. Smaller group sizes allowed for faster implementation of change and gave students transferrable concepts and skills to leverage throughout their careers. FIELD Immersion Press Release Synergies Across Executive Education & HBS... View Details
- Web
HBS - The year in Review
Black Boys United Raymond J. McGuire JD/MBA 1984 President, Lazard Antonis C. Samaras MBA 1976 Member, Hellenic Parliament, Greek Prime Minister, 2012–2015 Stephen A. Schwarzman MBA 1972 chairman, CEO, and cofounder, Blackstone More on Alumni Achievement Awards CLIMB... View Details
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
And, in a video tutorial on YouTube, in which Hughes starts with a scrubbed-clean face (revealing some of the same splotchy spots many of us worry about), she demonstrates how she applies layer after layer of creams and cosmetics to... View Details
- 21 Sep 2016
- HBS Seminar
Catherine Tucker, MIT Sloan School of Management
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details
Keywords: by Susan Young
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Advertising Symbiosis: The Key to Viral Videos The Revolution in Advertising: From Don Draper to Big Data Why Comparing Apples to Apples Online Leads To More Fruitful Sales What do you think? What big flops... View Details
- Web
Cross-Registration Policies and FAQ - MBA
Program courses open to Harvard University TAP participants or graduate student spouses/partners? No What is the case method? Please visit The HBS Classroom Experience page for information and a useful video demonstrating the case method... View Details
- 01 Dec 2023
- News
Thinking Ahead
consumer-fitness experience and grounded it in medical science for a chronic disease population?” asks Lee, a 2023–2024 Blavatnik Fellow who will spend her fellowship year developing and testing an on-demand video prototype. Exercise can... View Details
- Web
Career Networking - Alumni
about what's going on within your own community. Executive Presence (Behind a Screen) Speaking up on a conference call, presenting your analysis to your boss, or simply "showing up" online as your best self—how do you make your presence... View Details
- Web
Policies, Rules & Guidelines | About
HBS has developed a plan for campus use of Motorized Bicycles or Scooters (MBS). Non-Discrimination It is the strong and consistent policy of the Harvard Business School to treat all members of our community with respect. Online... View Details
- 18 Feb 2009
- First Look
First Look: February 18, 2009
Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising... View Details
Keywords: Martha Lagace
- Web
Skydeck - Alumni
for the future fan Keeping the Beat Artist and activist Madame Gandhi (MBA 2015) on writing music in quarantine and migrating musical events online Effective Communication in the Age of Zoom Interpersonal communication expert Rachel... View Details
- 05 Dec 2022
- Research & Ideas
5 Companies Where Employees Move Up the Ladder Fast
colleagues looked at data on 3 million employees who began working at Fortune 250 companies between 2017 and 2021, as well as the job requirements of more than 40 million online job postings. They focused on roles like office manager or... View Details
Keywords: by Pamela Reynolds
- Web
Insights From Harvard Business School’s Peek Program - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details