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- All HBS Web
(656)
- News (120)
- Research (446)
- Events (6)
- Multimedia (4)
- Faculty Publications (139)
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- 14 Feb 2017
- First Look
First Look at New Research: February 14
the scientists themselves. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52220 January 2017 American Economic Review Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers By: Cavallo,... View Details
Keywords: Sean Silverthorne
- 22 Apr 2019
- Research & Ideas
Why Salespeople Struggle at Leading
times what they spend on online advertising. Sources: SBI Magazine, “The World’s Largest Sales Forces”; Selling Power, “500 Largest Sales Forces 2018”; Interactive Advertising... View Details
Keywords: by Dina Gerdeman
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
a second location in Gowanus. That location was a huge success, too, with total sales of $1.4 million. The Disney partnership The couple dared to dream that they could one day develop into a household name like Ben & Jerry’s, which... View Details
Keywords: by Pamela Reynolds
- 20 Jun 2023
- Research & Ideas
Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories
information, they usually understand that statistics tend to be more informative than stories.” In that case, a politician doing last minute campaigning before an election, or a business executive seeking to boost sales or recruitment at... View Details
Keywords: by Scott Van Voorhis
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
At first blush, the two-year-old online start-up Groupon seems a bit audacious. For starters, there's the news that the deal-of-the-day website turned down a $6 billion acquisition offer from Google last month. Then there's the company's... View Details
- 20 Aug 2013
- First Look
First Look: August 20
Publications August 2013 Marketing Science Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—We estimate a dynamic... View Details
Keywords: Anna Secino
- 25 Jun 2024
- Research & Ideas
Rapport: The Hidden Advantage That Women Managers Bring to Teams
research team studied the expansion of a leading food delivery platform and the resulting rise in fast-food sales to observe how managers adjusted worker staffing to handle spikes in demand. The team analyzed personnel and productivity... View Details
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
percent off bargain. Online retail giants, such as Temu and Shein, are known for regularly using this tactic, displaying crossed-out anchor prices along with deeply discounted sale prices. “Transparency goes... View Details
- 02 Aug 2016
- First Look
August 2, 2016
the optimal capital requirement is around 20%. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51305 The Empirical Economics of Online Attention By: Boik, Andre, Shane Greenstein, and Jeffrey Prince Abstract—In... View Details
Keywords: Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
increased sales (Study 1A). We subsequently replicated this field experiment in a controlled online experiment (Study 1B) and showed that cost transparency boosts purchase interest over and above other forms... View Details
Keywords: Carmen Nobel
- 13 Dec 2011
- First Look
First Look: Dec. 13
whether, when, and for which type of customer the introduction of a new channel helps and hurts sales in existing channels. Our framework separates short- and long-run effects by analyzing underlying channel capabilities. It suggests that... View Details
Keywords: Sean Silverthorne
- 08 Jul 2008
- First Look
First Look: July 8, 2008
tail in action-reviewing sales data from Nielsen SoundScan, Nielsen VideoScan, the online music service Rhapsody, and the Australian DVD-by-mail service Quickflix. What she found may surprise you:... View Details
Keywords: Martha Lagace
- 18 Mar 2008
- First Look
First Look: March 18, 2008
alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft... View Details
Keywords: Martha Lagace
- 09 Jun 2015
- First Look
First Look: June 9, 2015
helps bridge the gap between people's moral values and their actual behavior. Combined, the REVISE framework guides the design of policy interventions to defeat dishonesty. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49229 June 2015 International... View Details
Keywords: Sean Silverthorne
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
where the product can be delivered directly online such as software, travel agencies, or media. Indeed, the digitalization of content paired with widespread adoption of broadband Internet is driving a major shift toward digital... View Details
- 21 Jun 2022
- HBS Case
Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams
its 2021 fiscal year compared with 2020. While Slack’s revenue climbed twice as fast at 43 percent, Microsoft’s sales still dwarfed Slack’s $903 million. And Microsoft is on track to take in more than $200 billion in 2022. “So, you’re... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details
Keywords: by Susan Young
- 10 Dec 2013
- First Look
First Look: December 10
and Incentives in Online Affiliate Marketing By: Edelman, Benjamin G., and Wesley Brandi Abstract—We consider alternative methods of supervising staff who have significant discretion and whose efforts are subject to both incomplete... View Details
Keywords: Sean Silverthorne
- 10 Nov 2009
- First Look
First Look: Nov. 10
insider stock purchases are significantly greater after SOX than before. Abnormal trading volumes around filings of insider sales are also greater post-SOX on average, but stock returns are not more negative. However, once controlling for... View Details
Keywords: Martha Lagace
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
TikTok is developing an in-app marketplace in some countries that takes consumers “seamlessly from videos and live streams to shopping,” the case notes. Most of the TikTok Shop’s e-commerce sales are, for the moment, in Southeast Asia,... View Details