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Show Results For
- All HBS Web
(821)
- People (1)
- News (130)
- Research (373)
- Events (6)
- Multimedia (3)
- Faculty Publications (77)
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- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid... View Details
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
modern-day sales management. The conversation has been edited for length and clarity: Kristen Senz: What shifts in sales should managers and executives be aware of right now? Frank Cespedes: Prospects are now online and offline throughout... View Details
Keywords: by Kristen Senz
- 02 Apr 2013
- First Look
First Look: April 2
Publications 2006 Nature Reviews Beyond Magic Bullets: True Innovation in Health Care By: Narayan, Vaibhav A., Marco Mohwinckel, Gary Pisano, Michael Yang, and Husseini Manji Abstract—The molecular medicine revolution-based on advances... View Details
Keywords: Sean Silverthorne
- 17 Jan 2012
- First Look
First Look: January 17
PublicationsUncommon Service: How to Win by Putting Customers at the Core of Your Business Authors:Frances Frei and Anne Morriss Publication:Harvard Business Review Press, forthcoming An abstract is not available at this time.... View Details
Keywords: Sean Silverthorne
- 15 May 2017
- Sharpening Your Skills
The Promises and Limitations of Big Data
replacement of physical assets by digital technologies. But a bigger and more impactful trend, according to researchers Frank V. Cespedes and Amir Peleg, is the use of online tools to improve physical asset utilization in many traditional... View Details
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
researches tax policy, international finance, and corporate finance. The book grew out of his efforts to make finance more accessible through executive education teaching and his online course Leading with Finance. His previous book, The... View Details
Keywords: by Dina Gerdeman
- 21 Apr 2015
- First Look
First Look: April 21
private equity investments suggest that the results are not driven by reverse causality. These patterns are not driven solely by common law nations such as the United Kingdom and United States, but also hold in Continental Europe. April 2015 Harvard Business View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 02 Aug 2020
- What Do You Think?
Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?
the probability of success for ideas central to a strategy. Frequent testing has been especially relevant for retailers, whose merchandise displays offer endless opportunities to test product placement ideas. Now organizations whose businesses are primarily View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online... View Details
- 23 Nov 2020
- Research & Ideas
COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.
potentially shuts out consumers and small businesses when they need debt relief the most. Another could be difficulty in accessing the court system itself as the pandemic worsened and most courts moved proceedings online as a public... View Details
Keywords: by Rachel Layne
- 28 Apr 2022
- Research & Ideas
Can You Buy Creativity in the Gig Economy?
Writers may lament the uncertainties of the digital age, as many turn to online markets to distribute their work with no promises of fame or fortune. But when authors are guaranteed a cut of their own book sales, they tend to work harder... View Details
Keywords: by Pamela Reynolds
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
it would be different.” An experimental field study was born. Yelp agrees to run free ads The genesis of the advertising project came while Luca was having coffee with Geoff Donaker, then COO of Yelp. Yelp, which hosts consumer reviews of... View Details
- 01 Mar 2011
- First Look
First Look: March 1
PublicationsThe New M&A Playbook Authors:Clayton M. Christensen, Richard Alton, Curtis Rising, and Andrew Waldeck Publication:Harvard Business Review 89, no. 3 (March 2011) Abstract Companies spend more than $2 trillion on... View Details
Keywords: Sean Silverthorne
- 18 Nov 2014
- First Look
First Look: November 18
and Online Shopping By: Liaukonyte, Jura, Thales Teixeira, and Kenneth C. Wilbur Abstract—Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to... View Details
Keywords: Sean Silverthorne
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
and TripAdvisor contain hundreds of millions of consumer reviews; online marketplaces also rely on reputation systems to facilitate trust between strangers. Economists help companies design reputation systems, “focusing on understanding... View Details
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=53182 September–October 2017 Harvard Business Review The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests By:... View Details
Keywords: Carmen Nobel
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
March 2018 Review of Economics and Statistics Scraped Data and Sticky Prices By: Cavallo, Alberto Abstract—I use daily prices collected from online retailers in five countries to study the impact of... View Details
Keywords: Sean Silverthorne
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
if city regulators wanted to see the impact of licensing three new businesses on a particular block, they could monitor changes in Google Street Views, cross-referencing that data with online reviews in the... View Details
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
What can we do to make performance reviews more productive and less distasteful? Should their objectives be scaled back to just one or two? Should they be disengaged from the determination of compensation and, if so, how? Are We Ready for... View Details
Keywords: by Sean Silverthorne
- 11 Jul 2017
- First Look
First Look at New Ideas and Research, July 11
July–August 2017 Harvard Business Review Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value By: Hagiu, Andrei, and Elizabeth J. Altman Abstract—Five of the 10 most valuable companies in the world... View Details
Keywords: Sean Silverthorne