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  • 26 Jun 2023
  • Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

horizontal and diagonal lines, curves, and waves, as well as adding some narrative arcs suggested by fiction writer Kurt Vonnegut. In a series of online studies, they asked participants to rate the different journey lines in several... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • Web

Named Fellowship Funds - Alumni

specialize in the purchase of secondary interests in private equity funds. This fund is to be awarded to deserving MBA students with entrepreneurial backgrounds or career interests in entrepreneurship. Joseph L. Casey (MBA 1963) Memorial... View Details
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

lead users to purchase points. Managing in this realm requires a new set of skills. "Advertising executives in the online marketspace must have different analytical competencies than their counterparts... View Details
Keywords: by Susan Young
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

Mylan, opposed the deal and sued Perry for alleged vote buying. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209097 Online Restaurant Promotions Harvard Business School... View Details
Keywords: Martha Lagace
  • 20 May 2014
  • First Look

First Look: May 20

advertising budget to online ads on YouTube? Purchase this case: http://hbr.org/product/youtube-for-brands/an/514048-PDF-ENG Harvard Business School Case 713-453 J Sainsbury Plc, Road to Recovery In 2012, J... View Details
Keywords: Sean Silverthorne
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

Services (B) Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to... View Details
Keywords: Sean Silverthorne
  • 21 Jun 2022
  • HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

counting Salesforce’s $27 billion purchase price for Slack, “it’s still a 10 to one difference.” Microsoft has a 10 to one customer advantage as well—145 million compared to 12 million—as of April 2021. And every Office 365 customer... View Details
Keywords: by Lane Lambert; Information Technology; Technology
  • 28 Jul 2009
  • First Look

First Look: July 28

  Working PapersNone this week   PublicationsAdverse Selection in Online 'Trust' Certifications Author:Benjamin Edelman Publication:Proceedings of ICEC'09 (forthcoming). ACM International Conference Proceeding Series Abstract Widely used... View Details
Keywords: Martha Lagace
  • 07 Jul 2022
  • HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

heights of dealing with Disney, to all the troubles that befell us years later, and ultimately to the bankruptcy. It comes from chasing that star and flying too close to the sun,” recalled Smith. A machine parts company from Oregon View Details
Keywords: by Pamela Reynolds
  • 06 Dec 2016
  • First Look

December 6, 2016

products offered to customers—has recently been used as a competitive advantage for both brick-and-mortar and online retailers. Fast-fashion retailers have differentiated themselves by rotating their assortment multiple times throughout a... View Details
Keywords: Sean Silverthorne
  • 10 Dec 2013
  • First Look

First Look: December 10

and Incentives in Online Affiliate Marketing By: Edelman, Benjamin G., and Wesley Brandi Abstract—We consider alternative methods of supervising staff who have significant discretion and whose efforts are subject to both incomplete... View Details
Keywords: Sean Silverthorne
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

typical celebrity cover girl, her social media posts compel thousands of customers to purchase the products she recommends. Alessia Vettese New research shows that “influencers” like Hughes are changing the face of the beauty industry,... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

Apple boasts that more than one billion songs have been purchased from its iTunes music service. That sounds like a great number—until you consider that an estimated ten million users of Internet-based peer-to-peer (p2p) networks are... View Details
Keywords: by Sean Silverthorne; Music
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

size of the LGBT population are misestimated, likely substantially. In a series of online experiments using a large and diverse but non-representative sample, we compare estimates from the standard methodology of asking sensitive... View Details
Keywords: Sean Silverthorne
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

  Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising... View Details
Keywords: Martha Lagace
  • 19 May 2015
  • First Look

First Look: May 19

http://www.amazon.com/Land-Bargains-Chinese-Capitalism-Politics/dp/1107539870/ May 2015 Journal of Economic Perspectives Bitcoin: Economics, Technology, and Governance By: Böhme, Rainer, Nicolas Christin, Benjamin Edelman, and Tyler Moore Abstract—Bitcoin is an View Details
Keywords: Sean Silverthorne
  • Web

Entrepreneurship - Faculty & Research

strategy of taking Ranger public or should they have explored other means of raising growth capital. Keywords: Entrepreneurship ; Initial Public Offering ; Financial Strategy ; Valuation ; Energy ; Financial Services Industry ; Energy Industry ; United States Citation... View Details
  • 19 Apr 2016
  • First Look

April 19, 2016

is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same... View Details
Keywords: Sean Silverthorne
  • 07 Apr 2022
  • Research & Ideas

Giving Back: Consumers Care More About How Companies Donate Than How Much

giving campaign was manipulated, consumers continued to prefer the brand they felt gave a larger percentage of profits to those giving a larger sum of money. In that study, shoppers considering an online View Details
Keywords: by Pamela Reynolds
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

acquisition strategy. Purchase this case: https://hbsp.harvard.edu/product/518047-PDF-ENG Harvard Business School Case 818-002 Shift Technologies, Inc. In 2017, management at Shift, an online marketplace... View Details
Keywords: by Sean Silverthorne