Online Ordering - Publications - Faculty & Research

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

I. Norton and Kate Barasz, conducted an experiment asking participants to decide between two different dating partners based on their online profiles. Each profile contained answers to intimate and provocative questions, such as... View Details

Keywords: by Michael Blanding

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

In 1997, a young entrepreneur visited a class at Harvard Business School taught by my colleague, Len Schlesinger. The class discussed a case based on the visitor’s fledgling online retailing company that had rapidly expanded sales to $100... View Details

Keywords: by James Heskett; Retail

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online... View Details

Keywords: by Carmen Nobel; Education

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

improvement and innovation. Below are three suggestions for enabling continuous improvement in your company: Call on cross-functional teams to help solve problems In order to achieve greater efficiency, one best practice is to build a... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

NGOs, and business associations in order to understand the challenges from multiple perspectives: psychology, sociology, law, and insurance. The group used these insights to create an open-source online... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

“preemptively decoupling.” Instead of waiting to be disrupted, you just break it. When Amazon started selling electronics online, it created apps that encouraged customers to go to a store and check out the prices and products, but order... View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

it does in most of the rest of the world since per capita consumption is an order of magnitude higher in the United States. Coke is therefore a cautionary tale of a company getting carried away with globaloney and paying for it—but is... View Details

Keywords: by Martha Lagace

22 Jul 2019
Book

How to Be a Digital Platform Leader

business for 20 years. Its acquisition of Jet.com, however, let Walmart aggressively expand the top line of its platform revenue and bring in a team that understood platforms. Although still far behind Amazon, Walmart’s acquisition of Jet.com finally turned Walmart... View Details

Keywords: by Martha Lagace

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

you think back before smart phones and tablets, shopping on line was much less convenient. Today online shopping is omnipresent. Now as we have our discussion, I can use my smartphone to order tonight's... View Details

Keywords: by Sean Silverthorne; Retail

03 Jan 2017
Research & Ideas

5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)

order and devour a pepperoni pizza at midnight, try tackling next week’s grocery list instead. Researchers from Harvard Business School and the Analyst Institute evaluated a year's worth of customer orders... View Details

Keywords: by Carmen Nobel

13 Feb 2013
Research & Ideas

5 Weight Loss Tips From Behavioral Economists

week in advance of delivery. Looking to determine how personal decisions made for tomorrow differ from decisions made for several days from now, researchers from Harvard Business School and the Analyst Institute evaluated a year's worth of customer View Details

Keywords: by Carmen Nobel

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

stay-at-home orders will likely make brick-and-mortar stores and shopping malls less appealing to consumers, and will likely fuel online shopping. On a more positive side, consumers are likely to continue to... View Details

Keywords: by Danielle Kost; Retail

06 May 2008
First Look

First Look: May 6, 2008

Working PapersHighbrow Films Gather Dust: A Study of Dynamic Inconsistency and Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences... View Details

Keywords: Martha Lagace

25 May 2016
Research & Ideas

How Consumers and Businesses are Reshaping Public Health

garment factory owners engaged in cutthroat price competition to secure orders from Western manufacturer and retailer brands. These brands conveniently sourced their requirements at arm’s length through third-party intermediaries to avoid... View Details

Keywords: by John A. Quelch; Health

27 Mar 2018
First Look

First Look at New Research, March 27, 2018

forthcoming Harvard Journal on Legislation From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces By: Edelman, Benjamin, and Abbey Stemler Abstract—Online marketplaces have transformed how we shop, travel,... View Details

Keywords: Sean Silverthorne

20 Dec 2018
Research & Ideas

Most Popular Stories and Research Papers of 2018

earners, who may also exploit additional strategies to increase the share of total income that accrues to the top 1 percent, according to Ethan Rouen and colleagues. Shipping Fees and Product Assortment in Online Retail This study... View Details

Keywords: by Sean Silverthorne

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

number of tough moments,” says Karen G. Mills, senior fellow at Harvard Business School. “I’m quite concerned that we haven’t even seen the tip of the iceberg of business closures.” Yelp, the online review website, estimates that almost... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

digital technologies and business models. The Incumbents' Challenge As competitors attempt to wedge their way between incumbents and their customers, decoupling presents a difficult challenge. One counter-strategy is what Teixeira calls recoupling. "Intuitively, the... View Details