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  • 20 Dec 2023
  • News

New School

In the early days of the pandemic in 2020, Curriculum Associates, a Massachusetts-based company that creates research-based print and online instructional and assessment tools, made the decision to make its products free to teachers and... View Details
  • January 2021
  • Supplement

E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Online Channel; Retail; Retail Analytics; Retailing Industry; Data; Data Sharing; Ecommerce; Assortment Optimization; Assortment Planning; Analytics and Data Science; Retention; Retail Industry; Consumer Products Industry; United States
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  • 01 Apr 2001
  • News

New Ventures New Gains

business plan for Exchange.com, an online marketplace for rare and hard-to-find items he founded upon graduating and sold to Amazon.com for a reported $200 million in stock seven months later. Leschly counts himself among the View Details
Keywords: Julia Hanna and Susan Young; Martin Dubilier (MBA 1952); Business Schools & Computer & Management Training; Educational Services
  • 01 Feb 2001
  • News

HBS and Stanford in Online Collaboration

HBS and Stanford University are teaming up to explore online executive management education. The new collaboration between these pioneers in electronic learning is designed to create a distribution platform... View Details
Keywords: HBS Interactive; e-learning; Colleges, Universities, and Professional Schools; Educational Services
  • Web

Business Program Discount | HBS Online

experience. What sets HBS Online apart? Our learning model is built around three key characteristics: active, case-based, and social. Active HBS Online courses are nothing like a typical sit-back-and-listen... View Details
  • Blog

Lessons from Jazz in the Live Online Classroom

the Executive Education program Developing Yourself as a Leader—Virtual, organizational behavior expert Frank Barrett encouraged executives to embrace Davis's mindset, reducing their reliance on the tried-and-true in the effort to allow for View Details
  • 13 Nov 2015
  • News

Lawmakers Ask for Information About Online Lenders

  • 2013
  • Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Keywords: Internet and the Web; Digital Marketing
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  • Web

Harvard Business School Online Courses & Learning Platforms

Bussgang Gain proven frameworks to build a viable, valuable tech venture that can profitably scale and attract venture capital. $1,850 Certificate Featured Courses New Transforming Customer Experiences Professor Ryan Buell Gain a... View Details
  • 28 Feb 2013
  • Working Paper Summaries

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising
  • February 2012 (Revised January 2013)
  • Case

The New York Times Paywall

By: Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee
On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper... View Details
Keywords: Newspapers; Strategy; Journalism and News Industry; Journalism and News Industry
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  • 02 Apr 2012
  • Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

Over the past decade, socially-focused websites have attracted hundreds of millions of users and changed the social fabric in fundamental ways. The likes of eHarmony and Match.com enable us meet new people. Platforms including Facebook,... View Details
Keywords: by Carmen Nobel; Technology
  • 25 Oct 2013
  • News

The Vast Majority Of Music Online Goes Basically Unpurchased

  • January 2021
  • Exercise

E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Ecommerce; CRM; Loyalty Management; Assortment Planning; Assortment Optimization; Lifetime Value (LTV); Analytics and Data Science; Analysis; Retention; E-commerce; Retail Industry; Consumer Products Industry; United States
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  • June 2016
  • Article

Understanding Online Hotel Reviews Through Automated Text Analysis

By: Shawn Mankad, Hyunjeong "Spring" Han, Joel Goh and Srinagesh Gavirneni
Customer reviews submitted at Internet travel portals are an important yet underexplored new resource in obtaining feedback on customer experience for the hospitality industry. These data are often voluminous and unstructured, presenting analytical challenges for... View Details
Keywords: Hotel Reviews; Natural Language Processing; Information Technology; Service Operations; Accommodations Industry; Moscow
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  • 2015
  • Working Paper

The Market That Wasn't: The Non-Emergence of the Online Grocery Category.

By: C. Navis, G. Fisher, Ryan Raffaelli and Mary Ann Glynn
In this paper, we examine the non-emergence of a potential new market category. In the late 1990s, the entrepreneurial firms that attempted to sell groceries online in the US attracted significant resources, made impressive technological advancements, and generated... View Details
Keywords: Emerging Markets; Failure; Food; Online Technology; Food and Beverage Industry; Web Services Industry
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  • Web

Business and Climate Change Course | HBS Online

business practices Learn the business risks and opportunities of developing or investing in new climate change-oriented solutions. "The course has completely changed me today. I feel like a new person, with... View Details
  • 01 Jun 1997
  • News

HBS Cyberposium Brings Online Future into Focus

its Internet compatibility." For a second group of more online-savvy students, the Internet is viewed as a tremendous opportunity. "We're entering a new age," Hoegh asserted, "where you can build something worthwhile and gain worldwide... View Details
Keywords: Meg Gardner
  • Program

Launching New Ventures

Summary Successful entrepreneurship takes more than an innovative idea—it also requires the right mindset and skillset. Whether you're developing new business, launching new ventures, or building an... View Details
  • Web

Power and Influence for Positive Impact | HBS Online

Benefit Early- and Mid-Career Professionals Aspiring Entrepreneurs Nonprofit Leaders Gain credibility to be more impactful at work and navigate organizational politics. "HBS Online doesn't teach you knowledge or prescribe to any... View Details