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- All HBS Web
(189)
- News (53)
- Research (117)
- Multimedia (1)
- Faculty Publications (50)
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- 16 Sep 2008
- First Look
First Look: September 16, 2008
tendency towards negative recency when outcomes are experienced that disappears when the same outcomes are presented all at once. Experiment 2 examines a boundary condition where outcomes are presented sequentially in an automatic fashion... View Details
- 19 Apr 2011
- First Look
First Look: April 19
elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
- 21 Feb 2017
- First Look
First Look at New Research: February 21
paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52309 Harvard Business School Case 817-056 IguanaFix IguanaFix is a rapidly scaling Latin American startup that provides an online platform connecting consumers with home improvement... View Details
Keywords: Carmen Nobel
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