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Show Results For
- All HBS Web
(1,188)
- News (447)
- Research (269)
- Multimedia (6)
- Faculty Publications (122)
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- 19 Oct 2017
- Research & Ideas
How Charitable Organizations Can Thwart Excuses for Not Giving
educational investment, or new technology. Fund solicitations providing only information without careful framing may be giving consumers an excuse to stay away because of what the product doesn’t have. “People exaggerate a charity’s... View Details
Keywords: by Michael Blanding
- 21 Sep 2010
- First Look
First Look: September 21, 2010
welfare. We attempt to insert the desires of "regular" Americans into these debates by asking a nationally representative online panel to estimate the current distribution of wealth in the United States and to "build a... View Details
Keywords: Sean Silverthorne
- 17 Sep 2013
- First Look
First Look: September 17
world's largest online platform for outsourced contracts, where India is the largest country in terms of contract volume. We use an ethnic name procedure to identify ethnic Indian users of oDesk in other countries around the world. We... View Details
Keywords: Sean Silverthorne
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
some social media platforms soar while others fizzle, and how business can use them to generate profit. "I have always been fascinated that humans interact online when we can interact offline as we have for thousands of years," says... View Details
Keywords: by Carmen Nobel
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=53182 September–October 2017 Harvard Business Review The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests By: Kohavi, Ron, and Stefan H. Thomke... View Details
Keywords: Carmen Nobel
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
Productions – is behind many of Johnson’s most high-profile projects, including this year’s Central Intelligence, next year’s Baywatch, and HBO’s most popular half-hour series in years, Ballers. Now the duo has set its sights on conquering the View Details
- 01 Apr 2008
- First Look
First Look: April 1, 2008
Working PapersMental Accounting and Small Windfalls: Evidence from an Online Grocer Authors:Katherine L. Milkman, John Beshears, Todd Rogers, and Max H. Bazerman (revised March 2008) Abstract We study the effect of small windfalls on... View Details
Keywords: Martha Lagace
- 12 Oct 1999
- Research & Ideas
Where Main Street Meets Wall Street
a "second burst" during the extended 1980s-1990s bull markets, the financial services industry, including the mutual fund sector, today is undergoing substantial transformation, thanks to the Internet's growing reach. Unlike other areas of Internet commerce,... View Details
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
90 days. (These countries include Iran, Iraq, Libya, Somalia, Sudan, Syria, and Yemen.) The order provoked a great deal of opposition, including an online petition entitled “Academics Against Immigration Executive Order,” which argues... View Details
Keywords: by Staff
- 27 Aug 2013
- First Look
First Look: August 27
Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
- 21 Nov 2006
- First Look
First Look: November 21, 2006
recommendations, and feeds, to help members manage their experiences with their online friends. The two choices have very different value propositions and have very different competitive implications. Also describes the dynamics of... View Details
Keywords: Sean Silverthorne
- 25 Mar 2021
- Research & Ideas
Steer Clear of the Blind Spots That Derail Experiments
what resonates with online users. Google and Amazon are among a growing list of companies running tens of thousands of tests per year. A growing number of companies are applying these techniques to marketing, strategy, and even... View Details
Keywords: by Danielle Kost
- 01 Nov 2011
- First Look
First Look: Nov. 1
online discount vouchers, a new marketing tool that offers consumers large discounts when they prepay for participating merchants' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a... View Details
Keywords: Sean Silverthorne
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to standard economic theory, which... View Details
- 14 May 2013
- First Look
First Look: May 14
Collegiate Athletics By: Chung, Doug J. Abstract—I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the... View Details
Keywords: Sean Silverthorne
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: The Business of Crowdsourcing
is establishing your authenticity in this space," Lipstein said. DrivenData hosts online challenges, usually lasting two to three months, in which data scientists compete to come up with the best statistical models for tricky community... View Details
Keywords: by Dina Gerdeman
- 07 Mar 2017
- First Look
First Look at New Research, March 7
metrics. Unfortunately, the effects of different types of coupling are somewhat hard to distinguish. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52349 Bureaucratic Norms and State Capacity in India: Implementing Primary View Details
Keywords: Sean Silverthorne
- 16 Aug 2017
- Research & Ideas
Researchers Use Google Street View to See the Future of Cities
evaluate the appearance of the hundreds of thousands of images, the authors used data from a crowdsourced study conducted by Hidalgo’s team in 2013. In the study, online participants were shown pairs of Street View images (chosen from a... View Details
- 12 Nov 2013
- First Look
First Look: November 12
GlaxoSmithKline: Sourcing Complex Professional Services Pharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional time-based billing with... View Details
Keywords: Sean Silverthorne