Filter Results:
(262)
Show Results For
- All HBS Web (392)
- Faculty Publications (142)
Show Results For
- All HBS Web (392)
- Faculty Publications (142)
Sort by
- 01 Mar 2011
- First Look
First Look: March 1
channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also raises new challenges. These include the higher likelihood of costly product... View Details
Keywords: Sean Silverthorne
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
will not survive are the retailers that are more like a warehouse, or just physical repositories of goods. Real estate is too expensive for that purpose. The opportunity to think about online and offline as complementary View Details
- 19 Dec 2006
- First Look
First Look: December 19, 2006
Authors:Liu Yunchuan, Sunil Gupta, and John Zhang Periodical:Management Science 52, no. 11 (November 2006): 1799-1809 Abstract We develop a game-theoretical model to show that in the markets where price consistency across channels is... View Details
Keywords: Sean Silverthorne
- 21 Sep 2010
- First Look
First Look: September 21, 2010
welfare. We attempt to insert the desires of "regular" Americans into these debates by asking a nationally representative online panel to estimate the current distribution of wealth in the United States and to "build a... View Details
Keywords: Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
stay-at-home orders will likely make brick-and-mortar stores and shopping malls less appealing to consumers, and will likely fuel online shopping. On a more positive side, consumers are likely to continue to indulge in little luxuries... View Details
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
a fundamental rethinking of how entrepreneurship works. The Strategic Way to Go to Market Too often channel strategies develop at the last minute—when a product is ready to go to market. But this haphazard approach leaves a lot of... View Details
Keywords: by Sean Silverthorne
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
For decades, major retailers offered customers only two methods of purchasing: directly at the store or from catalogs sent through the mail. With the advent of the Internet, retail companies that offered only one or two channels suddenly... View Details
- 03 Jan 2018
- Sharpening Your Skills
5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)
getting the help they need.” To that end, Simons created a free online job design optimization tool. Try it out to see if your job is offering a healthy mix of responsibility and support. If the answer is no, then talk to your supervisor... View Details
Keywords: by Carmen Nobel
- 29 Sep 2009
- First Look
First Look: September 29
Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper... View Details
Keywords: Martha Lagace
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
Productions – is behind many of Johnson’s most high-profile projects, including this year’s Central Intelligence, next year’s Baywatch, and HBO’s most popular half-hour series in years, Ballers. Now the duo has set its sights on conquering the View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
benefit. In the first instance, observing that millions of people connect to friends and strangers on social platforms, some companies have chosen to enter the fray in a similar way, by trying to build relationships with people online as... View Details
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
March 2018 Review of Economics and Statistics Scraped Data and Sticky Prices By: Cavallo, Alberto Abstract—I use daily prices collected from online retailers in five countries to study the impact of measurement bias on three common price... View Details
Keywords: Sean Silverthorne
- 01 Nov 2016
- First Look
First Look - November 1, 2016
and/or number of display-only items have no significant impact on these decisions. These findings reveal a novel choice behavior in commonly encountered settings such as online marketplaces. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
That's not what most people thought when digital technology first started to gain a foothold in the entertainment business. Chris Anderson's "long-tail theory" was very popular. Anderson argued that when online View Details
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
inventory without the need to step foot in a bookstore; and then Amazon launched the Kindle e-book service in 2007, challenging the very idea of a physical book. “Not only had the traditional buying channels fundamentally shifted, but the... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
ship-from-store (SFS), to increase their store productivity and expand their integrated presence across multiple retail channels (i.e. brick-and-mortar store, web, and mobile; also known as omnichannel retailing). The Scale Of The Threat... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
media usage had declined among Americans less than 35 years old, and the only age group using Facebook more were people 55 or older, according to Edison Research.) As a marketing medium, online channels were... View Details
Keywords: by Frank V. Cespedes
- 25 Apr 2017
- First Look
First Look at New Research, April 25
understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top or OTT). We apply our model to a U.S. dataset... View Details
Keywords: Sean Silverthorne
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
retailers trying to balance their stock. Future research should provide an even deeper look into how and why online channels drive a shift in sales toward the tail. Elberse sees great potential in studying... View Details
- 08 Jul 2014
- First Look
First Look: July 8
label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online Affiliate Marketing By: Edelman,... View Details
Keywords: Carmen Nobel