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Show Results For
- All HBS Web
(6,789)
- People (19)
- News (1,437)
- Research (4,008)
- Events (43)
- Multimedia (38)
- Faculty Publications (2,209)
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- April 1996 (Revised June 1999)
- Case
NYPD New
By: James L. Heskett
Police Commissioner Bratten and his staff have led a process designed to create a results-oriented police department from one that previously emphasized and measured effort. With increasing budgeting pressures, the next phase of effort calls for increasing emphasis on... View Details
Keywords: Leadership; Performance Productivity; Leadership Style; Budgets and Budgeting; Public Administration Industry
Heskett, James L. "NYPD New." Harvard Business School Case 396-293, April 1996. (Revised June 1999.)
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
Suppose you’re in the market for a new selfie stick for an upcoming vacation. You see two models online—one that extends to 24 inches and the other to 16. Seems obvious that you’d pick the longer one, right? Bigger and better panoramic... View Details
- October 2004 (Revised July 2010)
- Case
Product Team Cialis: Getting Ready to Market
By: Elie Ofek
Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
- November–December 2019
- Article
Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures
By: Rory McDonald and Cheng Gao
New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in... View Details
Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Entrepreneurship; Information Technology; Organizational Change and Adaptation; Strategy; Innovation and Invention; Product Development; Communication Strategy
McDonald, Rory, and Cheng Gao. "Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures." Organization Science 30, no. 6 (November–December 2019): 1289–1318.
- 2024
- Working Paper
Product Liability Litigation and Innovation: Evidence from Medical Devices
By: Alberto Galasso and Hong Luo
We examine the relationship between product liability litigation and innovation by systematically
combining data on product liability lawsuits with data on new product introductions in a panel dataset of
leading medical device firms. We first document a decline in... View Details
Keywords: Lawsuits and Litigation; Product Development; Technological Innovation; Safety; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry
Galasso, Alberto, and Hong Luo. "Product Liability Litigation and Innovation: Evidence from Medical Devices." Harvard Business School Working Paper, No. 24-063, March 2024.
- May 2011
- Article
The Best Way to Name Your Product 2.0
By: Marco Bertini, John Gourville and Elie Ofek
Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a... View Details
Bertini, Marco, John Gourville, and Elie Ofek. "The Best Way to Name Your Product 2.0." Harvard Business Review 89, no. 5 (May 2011).
- August 1976 (Revised April 1995)
- Background Note
The Integration of Mass Production and Mass Distribution
Describes the sudden appearance of the large industrial enterprise in the 1880s. Reviews the three types of mass-production industries in which the new form came: those producing perishable products; those making low-priced semi-perishable products; and makers of... View Details
Chandler, Alfred D., Jr. "The Integration of Mass Production and Mass Distribution." Harvard Business School Background Note 377-031, August 1976. (Revised April 1995.)
- January 1997 (Revised September 1997)
- Case
Improving the Product Development Process at Kirkham Instruments Corp.
By: Clayton M. Christensen
Describes the efforts of a manufacturer of scientific instruments to implement new methods of managing new product development, which its executives had learned in a Harvard Business School seminar. The executives left the seminar excited to implement a new way of... View Details
Keywords: Change Management; Product Launch; Innovation and Invention; Product Development; Manufacturing Industry; Technology Industry; United States
Christensen, Clayton M. "Improving the Product Development Process at Kirkham Instruments Corp." Harvard Business School Case 697-058, January 1997. (Revised September 1997.)
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
be the case with new technologies); they may be skeptical of the products because previous offerings have failed to live up to expectations; or they may have personal objections to View Details
Keywords: by Youngme Moon
- 08 Jan 2014
- What Do You Think?
Do Productivity Increases Contribute to Social Inequality?
and) directly create millions of new US mfg jobs " Mark Clark expressed concerns about the link between inequality and democracy, advancing a proposal that might also address some concerns about View Details
Keywords: by James Heskett
- 13 Jan 2016
- Research & Ideas
The Problem with Productivity of Multi-Ethnic Teams
When Harvard Business School professor Vincent Pons went to Kenya to conduct research in advance of the 2013 national elections, he discovered surprising lessons about how the ethnic makeup of teams affects the work they do—now published in a View Details
Keywords: by Michael Blanding
- April 2010 (Revised November 2011)
- Supplement
Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement for Faculty (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
- March 1991
- Article
Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89
By: R. M. Kanter, J. North, L. Richardson, C. Ingols and J. Zolner
Keywords: Business Ventures; Business or Company Management; Entrepreneurship; Manufacturing Industry
Kanter, R. M., J. North, L. Richardson, C. Ingols, and J. Zolner. "Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89." Journal of Business Venturing 6 (March 1991): 145–163.
- May 1992 (Revised July 1994)
- Case
Breaking with the Past?: Four Examples of Product Change
Describes four examples of product change where the new version of the product makes a "break with the past" in some important respect. The four examples are those of the IBM PS/2 family of personal computers, Lotus 1-2-3 spreadsheet software, Nikon's line of SLR... View Details
Keywords: Product Design; Change; Information Technology Industry; Computer Industry; Telecommunications Industry; Electronics Industry
Dhebar, Anirudh S. "Breaking with the Past?: Four Examples of Product Change." Harvard Business School Case 592-097, May 1992. (Revised July 1994.)
- January 2023 (Revised January 2023)
- Case
Belden and Digital Transformation: From Product Sales to Solutions Sales
By: Frank V. Cespedes and Amy Klopfenstein
This case concerns the industrial automation division at Belden, a hardware manufacturer. While Belden historically sold products such as cables, wires, and other networking devices, EVP of Industrial Automation Ashish Chand recognized that IT vendors were entering the... View Details
Keywords: Implementation; Sales Cycle; Digital Transformation; Sales; Product Positioning; Business Model; Market Entry and Exit; Customer Focus and Relationships; Business and Stakeholder Relations; Supply and Industry; Technology Industry; North America; United States
Cespedes, Frank V., and Amy Klopfenstein. "Belden and Digital Transformation: From Product Sales to Solutions Sales." Harvard Business School Case 823-002, January 2023. (Revised January 2023.)
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
- Article
Product Quality and Entering Through Tying: Experimental Evidence
By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
- April 1988 (Revised March 1991)
- Supplement
Boeing 767: From Concept to Production (B)
By: David A. Garvin
Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment. View Details
Keywords: Production; Change Management; Product Development; Product Marketing; Situation or Environment; Air Transportation Industry; Manufacturing Industry
Garvin, David A. "Boeing 767: From Concept to Production (B)." Harvard Business School Supplement 688-041, April 1988. (Revised March 1991.)
- 15 Mar 2018
- Working Paper Summaries
Targeted Price Controls on Supermarket Products
- 2010
- Working Paper
A New Model of Integrity: The Missing Factor Of Production (PDF file of Keynote and PowerPoint Slides)
By: Michael C. Jensen, Kari L. Granger and Werner Erhard
An Actionable Pathway To Dramatic Increases In Individual And Organizational Performance.
Full Day Executive Program Seminar taught at Olin Business School, Washington University, St. Louis, MO.
Workshop Objectives:
To provide you and your... View Details
Keywords: Performance Improvement; Programs; Trust; Competitive Advantage; Value Creation; Washington (state, US)
Jensen, Michael C., Kari L. Granger, and Werner Erhard. "A New Model of Integrity: The Missing Factor Of Production (PDF file of Keynote and PowerPoint Slides)." Harvard Business School Working Paper, No. 10-087, March 2010.