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  • All HBS Web  (15,808)
    • People  (54)
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  • June 1977 (Revised August 1984)
  • Background Note

Mass Production and the Beginnings of Scientific Management

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Chandler, Alfred D., Jr. "Mass Production and the Beginnings of Scientific Management." Harvard Business School Background Note 377-223, June 1977. (Revised August 1984.)
  • September 2014 (Revised March 2015)
  • Case

Managing Multi-Media Audiences at WHDH (Boston)

By: Thales Teixeira and V. Kasturi Rangan
WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details
Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston
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Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
  • May 2010
  • Article

Managing the New Primary Care: The New Skills That Will Be Needed

By: Richard Bohmer
Developing new models of primary care will demand a level of managerial expertise that few of today's primary care physicians possess. Yet medical schools continue to focus on the basic sciences, to the exclusion of such managerial topics as running effective teams.... View Details
Keywords: Higher Education; Health Care and Treatment; Management Skills; Managerial Roles; Service Delivery; Practice; Health Industry
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Bohmer, Richard. "Managing the New Primary Care: The New Skills That Will Be Needed ." Health Affairs 29, no. 5 (May 2010): 1010–1014.
  • June 2020
  • Case

Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center

By: William R. Kerr, Daniel O'Connor and James Palano
Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the... View Details
Keywords: Future Of Work; Retail; Ecommerce; Alibaba; Consumer Products; Innovation; Innovation and Invention; Product Development; Consumer Behavior; E-commerce; Consumer Products Industry; Retail Industry; China
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Kerr, William R., Daniel O'Connor, and James Palano. "Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center." Harvard Business School Case 820-087, June 2020.
  • Article

Agile Product Development: Managing Development Flexibility in Uncertain Environments

By: S. Thomke and D. Reinersten
Keywords: Research and Development; Product; Management; Risk and Uncertainty
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Thomke, S., and D. Reinersten. "Agile Product Development: Managing Development Flexibility in Uncertain Environments." California Management Review 41, no. 1 (Fall 1998): 8–30. (Translated into German and reprinted in Harvard Business Manager (May 1999). Also reprinted in Engineering Management Review 28, no. 1 (2000), special issue on Strategy and New Product Design.)
  • 2015
  • Working Paper

'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions

By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
Consumers are often faced with the opportunity to purchase a new, enhanced product (e.g., a new phone), even though the device they currently own is still fully functional. We propose that consumers act more recklessly with their current products and are less concerned... View Details
Keywords: Carelessness; Product Upgrade; Justification; Loss; Consumer Behavior; Attitudes; Product; Ownership
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Bellezza, Silvia, Joshua M. Ackerman, and Francesca Gino. "'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions." Harvard Business School Working Paper, No. 15-077, April 2015.
  • fall 1995
  • Article

Shooting the Rapids: Managing Product Development in Turbulent Environments

By: Marco Iansiti
Keywords: Management; Product; Research and Development
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Iansiti, Marco. "Shooting the Rapids: Managing Product Development in Turbulent Environments." California Management Review 38, no. 1 (fall 1995).
  • May 2013
  • Teaching Note

Launching Krispy Natural: Cracking the Product Management Code (Brief Case)

By: Frank V. Cespedes and Heather Beckham
This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of... View Details
Keywords: Analytics and Data Science; Analysis; Product Marketing
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Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code (Brief Case)." Harvard Business School Teaching Note 913-575, May 2013.
  • 09 Mar 2016
  • News

What Ruthless Innovators Can Learn from the New England Patriots

Keywords: innovation; entrepreneurship; New England Patriots; talent management
  • 11 Jul 2005
  • Research & Ideas

The New International Style of Management

Moses (HBS MBA '03) is an American who works for VASC, a state-owned Vietnamese telecom and media company. "The people who manage business well in a foreign environment do create a new style of doing... View Details
Keywords: by Garry Emmons
  • Article

Two-Sided Platforms: Product Variety and Pricing Structures

By: Andrei Hagiu
This paper provides a new modeling framework to analyze two-sided platforms connecting producers and consumers. In contrast to the existing literature, indirect network effects are determined endogenously, through consumers' taste for variety and producer competition.... View Details
Keywords: Pricing Structure; Indirect Network Effects; Product Variety; Price; Network Effects; Two-Sided Platforms; Product; Renting or Rental; Competition
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Hagiu, Andrei. "Two-Sided Platforms: Product Variety and Pricing Structures ." Journal of Economics & Management Strategy 18, no. 4 (Winter 2009).
  • January 2007
  • Article

When a New Manager Takes Charge

By: John J. Gabarro
Keywords: Management Succession
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Gabarro, John J. "When a New Manager Takes Charge." HBR Classic. Harvard Business Review 85, no. 1 (January 2007).
  • September 2012 (Revised April 2013)
  • Case

Digital Microscopy at Carl Zeiss: Managing Disruption

By: Willy Shih
Ulrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of... View Details
Keywords: Modularity; High Technology Products; Emergent Strategy; Product Lines; Corporate Strategy; Digital Platforms; Disruptive Innovation; Technology Industry; Germany
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Shih, Willy. "Digital Microscopy at Carl Zeiss: Managing Disruption." Harvard Business School Case 613-039, September 2012. (Revised April 2013.)
  • 1986
  • Chapter

Quantitative Models for Management Accounting in Today's Production Environment

By: Robert S. Kaplan
Keywords: Accounting; Mathematical Methods
Citation
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Kaplan, Robert S. "Quantitative Models for Management Accounting in Today's Production Environment." Chap. 7 in Research & Current Issues in Management Accounting, edited by M. Bromwich and A. Hopwood, 103–115. Pitman Publishing, 1986.
  • February 1996
  • Supplement

Active Coatings, Inc. (B): Challenges in Managing Product Development

Supplements the (A) case. View Details
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Teisberg, Elizabeth O., and James Leonard. "Active Coatings, Inc. (B): Challenges in Managing Product Development." Harvard Business School Supplement 796-062, February 1996.
  • June 1988 (Revised November 1989)
  • Background Note

The Optical Distortion New Product Forecasting Model, Caseware Instructions

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Kosnik, Thomas J. "The Optical Distortion New Product Forecasting Model, Caseware Instructions." Harvard Business School Background Note 588-079, June 1988. (Revised November 1989.)
  • Teaching Interest

Immersive Field Course: Decarbonization and Sustainable Production

By: Willy C. Shih
A course looking at pioneering efforts in sustainable production methods and technologies supporting the energy transition. View Details
Keywords: Decarbonization; Sustainability Management; Green Technology; Energy Generation; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Europe; Denmark; Netherlands
  • summer 1987
  • Article

Managing Across Borders: New Strategic Requirements

By: Christopher A. Bartlett and S. Ghoshal
Keywords: Management; Strategy
Citation
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Bartlett, Christopher A., and S. Ghoshal. "Managing Across Borders: New Strategic Requirements." MIT Sloan Management Review 28, no. 4 (summer 1987): 7–17. (Also in The History of Management Thought, edited by Peter J. Buckley, Ashgate Publishing, 2002.)
  • 1997
  • Article

Continuous Improvement and Inter-Project Learning in New Product Development

By: Roberto Verganti
Citation
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Bartezzaghi, Emilio, Mariano Corso, and Roberto Verganti. "Continuous Improvement and Inter-Project Learning in New Product Development." International Journal of Technology Management 14, no. 1 (1997): 116–138.
  • 12 Nov 2021

How HBS Enhanced My Career as a Product Manager

Please join us for a virtual panel discussion highlighting recent alumni who were Product Managers pre-HBS or transitioned to the PM role post HBS. Hear how their pre-MBA experiences prepared them for the... View Details
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