Publications

1999
Working Paper

Development Webs: A New Paradigm in High Technology Product Development?

13 Dec 2011
News

Harvard Business School Launches U.S. Competitiveness Project

October 1996 (Revised March 1998)
Case

Schroder Ventures: Launch of the Euro Fund

By: Josh Lerner, Kate Bringham and Nick Ferguson

Schroder Ventures is considering launching a pan-European fund in response to investor demand. This will lead to changes in the interactions between the parent organization and the national affiliates. A related question is the extent to which the private equity model... View Details

Keywords: Change; Private Equity; Investment Funds; Multinational Firms and Management; Product Launch; Europe

February 1987 (Revised October 1989)
Teaching Note

Rohm and Haas (A): New Product Marketing Strategy, Teaching Note

By: V. Kasturi Rangan

Teaching Note for (9-587-055). View Details

Keywords: Chemical Industry

17 Apr 2014
News

York Street Partners, Busbud Take Top Honors in Alumni New Venture Competition

With online crowd votes from more than 1,200 alumni and MBA students, the winners of the 2014 alumni New Venture Competition have been crowned. Winner of the crowd-voted Most Innovative and Greatest Impact categories is York Street... View Details

Keywords: New Venture Competition; Securities, Commodities, and Other Financial Investments; Finance; News, Library, Internet, and Other Services; Information

22 Apr 2021
Blog Post

Launching the Women in Tech Initiative at HBS

This past year the HBS Tech Club launched a new group called the HBS Women in Tech Initiative. The mission of this group is to connect women who are interested in the tech industry and to empower women with... View Details

July 1998 (Revised August 1998)
Case

Optimark: Launching a Virtual Securities Market

Bill Lupien's OptiMark Technologies, Inc., plans to launch a super-computer system in September, 1998 that he believes will release previously withheld liquidity to the securities market. While today's market matches those trades based on price and size, Lupien's... View Details

Keywords: Information Technology; Financial Markets; Product Launch; Financial Services Industry; United States

Find at Harvard

September 1994 (Revised October 2002)
Case

Citibank: Launching the Credit Card in Asia Pacific (A)

By: V. Kasturi Rangan

Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand... View Details

Keywords: Product Launch; Service Operations; Value Creation; Customer Focus and Relationships; Trade; Business Strategy; Expansion; Laws and Statutes; Banking Industry; Asia; New York (city, NY)

March 1992 (Revised October 1994)
Case

AT&T Consumer Products

By: Joseph L. Badaracco Jr.

Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details

Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico

14 Dec 2007
Op-Ed

When Your Product Becomes a Commodity

speed from launch to maturity is faster than ever before. Marketers can do three things to delay the inevitable forces of commoditization. Innovate. A new product that better... View Details

Keywords: by John Quelch

June 2023
Case

Launching Egypt’s First Digital Banking Platform: QNB Bebasata

By: Mark Egan, Billy Chan and Ahmed Dahawy

The leadership team at QNB Alahli, Egypt's second biggest private bank, looked back on their efforts to create a brand-new, fully digital banking platform since 2019. A digital-only banking service was unprecedented in Egypt, a country where over 90% of financial... View Details

Keywords: Digital Transformation; Banks and Banking; Innovation and Invention; Competitive Strategy; Business Model; Product Launch; Finance; Banking Industry; Egypt

February 2011 (Revised November 2012)
Case

Product Development at OPOWER

By: Thomas Eisenmann and Rob Go

OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom... View Details

Keywords: Business Startups; Customer Relationship Management; Entrepreneurship; Growth Management; Product Development; Sales; Customization and Personalization; Energy Conservation; Environmental Sustainability; Information Technology Industry; Utilities Industry

June 2001
Case

Bedrock Productions

By: Michael J. Roberts and Michael L. Tushman

Describes a young Web consulting firm going through a very rapid period of growth in late 1999 and 2000. The founder/CEO sees himself as a strategist and marketer who is less well-suited to the operational details, that are expanding as the firm grows. A president is... View Details

Keywords: Leadership Development; Management Teams; Change Management; Managerial Roles; Consulting Industry

March 2020
Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson

This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details

Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia

February 2010 (Revised July 2010)
Case

Barclays Wealth: Reignite WAR or Launch AlphaStream?

By: Lena G. Goldberg and Elisa Farri

In late January 2009, Thomas Fekete, managing director at Barclays Wealth in London, redeemed the most illiquid positions in the so-called Wealth Absolute Return Fund (WAR), one of Barclays Wealth's most promising offshore funds of hedge funds, and halted the Fund's... View Details

Keywords: Financial Crisis; Financial Liquidity; International Finance; Investment Funds; Governing Rules, Regulations, and Reforms; Strategy; Financial Services Industry; London

17 Sep 2020
Blog Post

HBS Grads Launch Cybersecurity Nonprofit to Fight Infodemic

Bastian Purrer (MBA 2020), a native German, spent most of his career before HBS launching international offices for Groupon and Rocket Internet. After a few years in Europe and Asia, Bastian enrolled at HBS hoping to continue his... View Details

March 1990
Teaching Note

Operations Strategy, Module Overview: Competing on New Products and Processes

By: David A. Garvin