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Publications

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  • All HBS Web  (10,202)
    • People  (56)
    • News  (2,642)
    • Research  (5,664)
    • Events  (34)
    • Multimedia  (73)
  • Faculty Publications  (3,527)

Show Results For

  • All HBS Web  (10,202)
    • People  (56)
    • News  (2,642)
    • Research  (5,664)
    • Events  (34)
    • Multimedia  (73)
  • Faculty Publications  (3,527)
← Page 10 of 10,202 Results →

    How to Build a Digital Brand That Lasts

    What makes a brand durable even as business models, technology and consumer behavior radically change? They key is that durable brands are adaptable brands — even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
    • Person Page

    Course Development

    By: Debora L. Spar

    Managing International Trade and Investment

    Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive... View Details

    • 17 Apr 2014
    • News

    York Street Partners, Busbud Take Top Honors in Alumni New Venture Competition

    With online crowd votes from more than 1,200 alumni and MBA students, the winners of the 2014 alumni New Venture Competition have been crowned. Winner of the crowd-voted Most Innovative and Greatest Impact categories is York Street... View Details
    Keywords: New Venture Competition; Securities, Commodities, and Other Financial Investments; Finance; News, Library, Internet, and Other Services; Information
    • April 2014 (Revised July 2017)
    • Case

    The Park Hotels: Revitalizing an Iconic Indian Brand

    By: Jill Avery and Chekitan S. Dev
    Priya Paul, chairperson of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy had identified three areas of concern: the... View Details
    Keywords: Organizational Change and Adaptation; Product Positioning; Competition; Brands and Branding; Accommodations Industry; India
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    Avery, Jill, and Chekitan S. Dev. "The Park Hotels: Revitalizing an Iconic Indian Brand." Harvard Business School Case 314-114, April 2014. (Revised July 2017.)
    • 1999
    • Working Paper

    Development Webs: A New Paradigm in High Technology Product Development?

    Citation
    Related
    Staudenmayer, N. M., Mary Tripsas, and C. Tucci. "Development Webs: A New Paradigm in High Technology Product Development?" Harvard Business School Working Paper, No. 01-007, October 1999.
    • 2023
    • Chapter

    Organizational Development

    By: Min Basadur, Tim Basadur and Goran Calic
    Our review of the field of Organizational Development (OD) reveals an extensive range of tools which attempt to help organizations improve performance. We believe that OD should be studied differently: As a continuous process of change-making or innovation. How this... View Details
    Keywords: Change; Cognition and Thinking; Creativity; Organizational Change and Adaptation; Innovation and Management
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    Basadur, Min, Tim Basadur, and Goran Calic. "Organizational Development." Chap. 17 in Handbook of Organizational Creativity: Leadership, Interventions, and Macro Level Issues. Second Edition by Roni Reiter-Palmon and Sam Hunter, 239–255. Academic Press, 2023.
    • 04 May 2009
    • Research & Ideas

    What’s Next for the Big Financial Brands

    (Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent news coverage of the cosmetic name change... View Details
    Keywords: by John Quelch; Banking; Financial Services
    • August 2000 (Revised November 2000)
    • Case

    Building Brand Community on the Harley-Davidson Posse Ride

    The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details
    Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States
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    Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Case 501-015, August 2000. (Revised November 2000.)
    • April 2013
    • Article

    In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

    By: Elie Ofek and Jill Avery
    The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
    Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Electronics Industry; Technology Industry; North and Central America; United States
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    Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
    • March 2020
    • Case

    Thingtesting: Launching a Brand Discovery and Testing Digital Community

    By: Ayelet Israeli and Jill Avery
    Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
    Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
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    Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
    • June 2016 (Revised January 2025)
    • Case

    China: The New 'New Normal'

    By: Richard H.K. Vietor and Haviland Sheldahl-Thomason
    Keywords: Economic Development; Politics; Development Economics; Government and Politics; China
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    Vietor, Richard H.K., and Haviland Sheldahl-Thomason. "China: The New 'New Normal'." Harvard Business School Case 716-080, June 2016. (Revised January 2025.)
    • December 2005 (Revised January 2007)
    • Case

    Ben & Jerry's: Preserving Mission & Brand within Unilever

    By: James E. Austin and James Quinn
    In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer... View Details
    Keywords: Brands and Branding; Problems and Challenges; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Management Teams; Governing and Advisory Boards; Value Creation; Corporate Governance; Employee Relationship Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States
    Citation
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    Austin, James E., and James Quinn. "Ben & Jerry's: Preserving Mission & Brand within Unilever." Harvard Business School Case 306-037, December 2005. (Revised January 2007.)
    • 2010
    • Chapter

    Identity-Based Leader Development

    By: Scott Snook, Herminia Ibarra and Laura Ramo
    Despite the wealth of managerial and scholarly attention paid to leadership development, only recently has a new perspective emerged that explicitly links leadership and identity. Research and theorizing on leadership development have yet to specify the processes that... View Details
    Keywords: Leadership Development; Identity; Transition; Transformation; Perspective; Managerial Roles; Business Processes; Personal Development and Career
    Citation
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    Snook, Scott, Herminia Ibarra, and Laura Ramo. "Identity-Based Leader Development." Chap. 22 in Handbook of Leadership Theory and Practice, edited by Nitin Nohria and Rakesh Khurana, 657–678. Harvard Business Press, 2010.
    • 2007
    • Chapter

    Creativity in Product Development

    Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributors in the Handbook of New Product Developmet Management are well-known and leading exponents to... View Details
    Keywords: Management Practices and Processes; Product Development; Problems and Challenges; Research; Creativity
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    Fleming, Lee, and Santiago Mingo. "Creativity in Product Development." In Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias. Oxford: Butterworth-Heinemann, 2007.
    • January 2008
    • Case

    Lenovo: Building A Global Brand (Multimedia case)

    By: John A. Quelch and Carin-Isabel Knoop
    Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
    Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
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    Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (Multimedia case)." Harvard Business School Multimedia/Video Case 508-703, January 2008.
    • June 2019
    • Case

    Rachael Ray: Cooking Up a Brand

    By: Boris Groysberg, Robin Abrahams and Kerry Herman
    Rachael Ray built a remarkable career and brand, first as a cooking personality, and then as a lifestyle maven. This case explores her early career, decisions taken along the way, and the successes she achieved in publishing, television and as a spokesperson. As her... View Details
    Keywords: Personal Development and Career; Decision Choices and Conditions; Brands and Branding; Entrepreneurship
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    Groysberg, Boris, Robin Abrahams, and Kerry Herman. "Rachael Ray: Cooking Up a Brand." Harvard Business School Case 419-022, June 2019.
    • 2001
    • Chapter

    Tacit Knowledge, Unarticulated Needs, and Empathic Design in New Product Development

    By: Dorothy A. Leonard
    Keywords: Product Development; Product Design; Knowledge; Human Needs; Demand and Consumers
    Citation
    Related
    Leonard, Dorothy A. "Tacit Knowledge, Unarticulated Needs, and Empathic Design in New Product Development." Chap. 9 in Knowledge Management Classic and Contemporary Works, edited by Mark T. Maybury, Daryl Morey, and Bhavani M. Thuraisingham, 223–237. Boston: MIT Press, 2001.
    • May 4, 2003
    • Article

    As the Global Brands Retrench, a New Force Is Gathering in the East

    By: John Quelch
    Citation
    Related
    Quelch, John. "As the Global Brands Retrench, a New Force Is Gathering in the East." Independent (London) (May 4, 2003), B8–B9.
    • Program

    Authentic Leader Development

    Summary Companies need to be developing leaders who exhibit high standards of integrity, take responsibility for their actions, and make decisions based on enduring principles rather than short-term expedience. The best leaders are... View Details
    • 08 Dec 2016
    • Cold Call Podcast

    How Wayfair Built a Furniture Brand from Scratch

    Keywords: Retail
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