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  • All HBS Web  (10,218)
    • People  (56)
    • News  (2,644)
    • Research  (5,668)
    • Events  (34)
    • Multimedia  (73)
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Show Results For

  • All HBS Web  (10,218)
    • People  (56)
    • News  (2,644)
    • Research  (5,668)
    • Events  (34)
    • Multimedia  (73)
  • Faculty Publications  (3,534)
← Page 10 of 10,218 Results →
  • June 2016 (Revised January 2025)
  • Case

China: The New 'New Normal'

By: Richard H.K. Vietor and Haviland Sheldahl-Thomason
Keywords: Economic Development; Politics; Development Economics; Government and Politics; China
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Vietor, Richard H.K., and Haviland Sheldahl-Thomason. "China: The New 'New Normal'." Harvard Business School Case 716-080, June 2016. (Revised January 2025.)
  • 04 May 2009
  • Research & Ideas

What’s Next for the Big Financial Brands

(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent news coverage of the cosmetic name change... View Details
Keywords: by John Quelch; Banking; Financial Services
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus... View Details
Keywords: by Martha Lagace
  • April 2013
  • Article

In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Electronics Industry; Technology Industry; North and Central America; United States
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Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
  • December 2005 (Revised January 2007)
  • Case

Ben & Jerry's: Preserving Mission & Brand within Unilever

By: James E. Austin and James Quinn
In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer... View Details
Keywords: Brands and Branding; Problems and Challenges; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Management Teams; Governing and Advisory Boards; Value Creation; Corporate Governance; Employee Relationship Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States
Citation
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Austin, James E., and James Quinn. "Ben & Jerry's: Preserving Mission & Brand within Unilever." Harvard Business School Case 306-037, December 2005. (Revised January 2007.)
  • Person Page

Course Development

By: Debora L. Spar

Managing International Trade and Investment

Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive... View Details

  • 2010
  • Chapter

Identity-Based Leader Development

By: Scott Snook, Herminia Ibarra and Laura Ramo
Despite the wealth of managerial and scholarly attention paid to leadership development, only recently has a new perspective emerged that explicitly links leadership and identity. Research and theorizing on leadership development have yet to specify the processes that... View Details
Keywords: Leadership Development; Identity; Transition; Transformation; Perspective; Managerial Roles; Business Processes; Personal Development and Career
Citation
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Snook, Scott, Herminia Ibarra, and Laura Ramo. "Identity-Based Leader Development." Chap. 22 in Handbook of Leadership Theory and Practice, edited by Nitin Nohria and Rakesh Khurana, 657–678. Harvard Business Press, 2010.
  • Research Summary

Automotive Product Development

At present, my primary research focus is studying product development in the auto industry. I am working with Stefan Thomke (HBS) and Takahiro Fujimoto (University of Tokyo) on the 4th Round of the Global Automotive Development Study. The first round of this... View Details

  • January 2008
  • Case

Lenovo: Building A Global Brand (Multimedia case)

By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
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Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (Multimedia case)." Harvard Business School Multimedia/Video Case 508-703, January 2008.
  • 2007
  • Chapter

Creativity in Product Development

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributors in the Handbook of New Product Developmet Management are well-known and leading exponents to... View Details
Keywords: Management Practices and Processes; Product Development; Problems and Challenges; Research; Creativity
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Fleming, Lee, and Santiago Mingo. "Creativity in Product Development." In Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias. Oxford: Butterworth-Heinemann, 2007.
  • 31 Jul 2020
  • Blog Post

Building a DTC Brand Through COVID

mates were the ones who encouraged me to apply to Harvard’s Innovation Lab’s Venture Incubation Program; upon acceptance, I’ve been able to attend numerous workshops from building pitch decks to developing your View Details
  • Research Summary

The Appropriability of Reputation in Franchises Selling Brands

We develop a multi-market model in which there are two kinds of firms: brands and small firms (or agents). Firms interact with short lived clients in the market for goods (or services) and with each other in the market for franchises. The model is one of adverse... View Details
  • March 2020
  • Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
Citation
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Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
  • Program

Authentic Leader Development

Summary Companies need to be developing leaders who exhibit high standards of integrity, take responsibility for their actions, and make decisions based on enduring principles rather than short-term expedience. The best leaders are... View Details
  • May 2019
  • Case

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)

By: John A. Quelch and Katherine B. Hartman
The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details
Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry
Citation
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Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)." Harvard Business School Brief Case 919-521, May 2019.
  • 26 Sep 2014
  • News

How to market brand Beyoncé

  • 21 Apr 2003
  • Research & Ideas

Will American Brands Be a Casualty of War?

the technology brands such as Intel or Microsoft, which are likely to escape the new mood. The second group is the cultural icons such as Coca-Cola, Disney, Marlboro, and McDonald's. These View Details
Keywords: by Sean Silverthorne
  • 08 Dec 2016
  • Cold Call Podcast

How Wayfair Built a Furniture Brand from Scratch

Keywords: Retail
  • November 2006 (Revised May 2025)
  • Case

Eli Lilly: Developing Cymbalta

By: Elie Ofek and Ron Laufer
Anticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant drug. In particular, the company needs to decide whether to first establish that once-a-day dosing for Cymbalta... View Details
Keywords: Decision Choices and Conditions; Marketing Strategy; Product Launch; Product Development; Research and Development; Pharmaceutical Industry
Citation
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Ofek, Elie, and Ron Laufer. "Eli Lilly: Developing Cymbalta." Harvard Business School Case 507-044, November 2006. (Revised May 2025.)
  • 2001
  • Chapter

Tacit Knowledge, Unarticulated Needs, and Empathic Design in New Product Development

By: Dorothy A. Leonard
Keywords: Product Development; Product Design; Knowledge; Human Needs; Demand and Consumers
Citation
Related
Leonard, Dorothy A. "Tacit Knowledge, Unarticulated Needs, and Empathic Design in New Product Development." Chap. 9 in Knowledge Management Classic and Contemporary Works, edited by Mark T. Maybury, Daryl Morey, and Bhavani M. Thuraisingham, 223–237. Boston: MIT Press, 2001.
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