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- Faculty Publications (114)
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- All HBS Web (276)
- Faculty Publications (114)
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- Portrait Project
Gary Binford
my infectious laughter and emotive vocal music as an entertainer and a recorded music executive. Even when I become world-renowned and my voice resounds, not only on the world... View Details
- 01 Dec 2016
- News
LA Reid’s Song
pervasive element of the entertainment business, a thread running through all of society. People in music today can sell any brand. I don’t care what it is. If you want social media to be successful, if it... View Details
- 01 Jun 2025
- News
For the Records
Kelleher in Gold Rush Vinyl’s listening room In the first days of 2025, when Caren Kelleher (MBA 2010) went from owning one small business to two, she entered an alternating reality. Mondays, Wednesdays, and Fridays, she’s still the founder and CEO of Gold Rush Vinyl;... View Details
- 01 Jun 2014
- News
Innovation: An Orchestra of One
Video Embed Ann Chao discusses the inspiration behind her new startup, Sonation. As a student, Ann Chao (MBA 2013) loved playing chamber music with HBS friends. But MBAs live busy lives, and their jam sessions were few and far between.... View Details
- 20 Dec 2019
- News
The 19 Musts of 2019
deftly weaves in rich storylines from her experience as a psychotherapist—not just to entertain or teach us about others but to beautifully and subtly teach us even more about ourselves.” —Dr. Darria Long Gillespie (MBA 2005), ER doctor,... View Details
- 01 Oct 1999
- News
Eight Among Many: Robert F. Diromualdo
mostly teen-oriented, music stores. Accordingly, among the 200,000 units of merchandise available in every Borders store is a sizable selection of music, from Mozart to Madonna, as well as periodicals, videos, and other View Details
Keywords: James E. Aisner
- 01 Jun 2004
- News
Download This
Downloading music from the Internet doesn’t kill CD sales after all, concludes a surprising new study by HBS associate professor Felix Oberholzer-Gee and Associate Professor Koleman Strumpf of the University of North Carolina at Chapel... View Details
- 01 Apr 1999
- News
A Vibrant Brand
for instance. Yahoo!Internet Life recently called Vibe Online "the most comprehensive and attractive hip-hop site in cyberspace." Vibe/Spin Ventures has also teamed up with entertainment giant Walt Disney to host Vibe Live, an annual... View Details
Keywords: Susan Young
Russell Simmons
Simmons was principally responsible for bringing rap and hip hop music into the cultural mainstream of America. His formation of Def Jam Records in the early eighties marked the beginning of rap as a dominant View Details
Keywords: Entertainment & Broadcast Media
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
parties, music events, knitting circles, culinary demonstrations, and other events. Several stores Raffaelli visited reported staging over 500 events a year. “Bookstores have always been a place where people could convene and have a... View Details
- 15 Dec 2024
- News
Origin Story: Tasila Banda (MBA/MPP 2025)
First love: Performing. “I spent pretty much every weekend from the age of five singing, acting, and dancing at the local theater school.” Take a bow: “My dad is originally from Zambia. Back in the day he bought rudimentary music software and laid down guitar tracks... View Details
Keywords: Julia Hanna
- Profile
Ann Chao
Ann entertained three entrepreneurial possibilities—testing them in an independent study with Entrepreneurial Management Professor Shikhar Ghosh—before committing to one full time. Bringing the social joy of View Details
- 04 Jun 2008
- News
Whistle While You Work
also has a famous second career, that of motivational speaker. In that role, Zander has appeared several times at the World Economic Forum in Davos as well as at old-age homes, middle schools, Fortune 500 corporations, and now HBS. Music... View Details
- 01 Feb 2001
- News
A Bankable Trust
Florida high school and at Harvard College. And now her music is furthering her academic outreach efforts. Last fall, Harris released a holiday CD, "Carla's First Christmas." All proceeds from its sale are benefiting not only her... View Details
Keywords: Arts, Entertainment
- 01 Jun 2015
- News
Screen Grab
Illustrations by Josh Cochran When actor Jeffrey Tambor stepped to the podium at this year’s Golden Globe Awards to accept the honor of Best Actor in a TV Series, Musical or Comedy, he did so for a show that didn’t premiere on HBO,... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
- 01 Mar 2006
- News
Last Look
“annual pun-laden musical extravaganza where all of the onstage cast are male Harvard students, with many impersonating babes (and some of them look pretty good).” Tom Parry (AB ’74), publicity manager for the 1973 show, Bewitched Bayou,... View Details
David L. Geffen
label. In less than five years, Geffen Records became the third largest label in the recording industry, and Geffen sold it to MCA in 1990. Beyond his success in the music industry, Geffen has also produced and developed a number of... View Details
Keywords: Entertainment & Broadcast Media
- 27 Jun 2019
- Blog Post
Dance to the Music: How Noa Torok Found Her Dream Job at SoundCloud
Noa says, “it was electronic music – techno is my passion!” But how would she connect the dots between her enthusiasm for music and her business ambitions? Noa’s advisor suggested she review the websites of... View Details
Keywords: Entertainment / Media / Sports
- 14 Jul 2010
- News
The Concerts in the Chapel
One of the cultural amenities of life on the HBS campus is the availability of free music concerts in the Class of 1959 Chapel. Designed by Moshe Safdie in 1992, the chapel and its adjoining clock tower were funded by members of the MBA... View Details