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- Faculty Publications (4)
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- All HBS Web (202)
- Faculty Publications (4)
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Brand Name Management - The Art of American Advertising
Susan Strasser contends. “They examined each other’s successes and failures and, in consort with an emerging advertising profession, began to articulate principles and design marketing programs.” 43 With so... View Details
- Web
Global Entrepreneurship - Course Catalog
developed markets are looking to expand around the globe. The course will provide institutional understanding as well as apply strategic and analytic tools to make important decisions. Course Content View Details
- 01 Dec 2009
- News
The Fab Four
school in that capacity was rejuvenating for me as well. Suddenly I was in a situation where I could really think about different kinds of business problems and potential opportunities because I wasn’t constrained by my own operating... View Details
- 12 Apr 2004
- Research & Ideas
What Great American Leaders Teach Us
Legacies. Professor Nitin Nohria and I began to create the database approximately three years ago as part of an effort to understand historical business leadership patterns. Our initial goal was to develop a... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2010
- News
Innovation Takes Center Stage
insight that meant different things to different people. Some focused on the fact that HBS is beginning its second century. Ironically, it’s also a moment similar to when the School was founded in 1908, with a banking crisis View Details
Keywords: Roger Thompson
- 15 Nov 2004
- Research & Ideas
Solving the Health Care Conundrum
commodity, the major actors have focused primarily on lowering and shifting costs, increasing their bargaining power, and restricting services. Providers have offered broad and... View Details
- 20 Oct 2016
- News
Smart Moves
percent of the traffic in most urban areas is caused by people just driving around trying to find parking,” says Mistele, the company’s president and CEO. All that congestion comes at a high price. Mistele says the Texas Transportation... View Details
- 01 Jun 1996
- News
Keepers of the Flame
imagine a project of similar scale, scope, import, and diversity of stakeholders, whose goal is so ephemeral - a fleeting celebration of human achievement and brotherhood.... View Details
Keywords: Garry Emmons
- 01 Feb 2000
- News
Financial Services 24/7
industry is reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal - and inexpensive -... View Details
Keywords: Susan Young
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details
- 01 Jun 2017
- News
Supercharged
in China (and, by extension, the world), is in the process of certifying a small electric SUV with the US Environmental Protection Agency. GAC Motors, one of China’s top 10 automakers, debuted a similar vehicle at the Detroit auto show in... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
institutional racism. This book uncovers, frames, and connects the dots of a historical narrative that defines the vision and values class on the... View Details
- Web
2025 Reunion Presentations - Alumni
average historical values has been welcoming news for savers. While it is tempting to attribute this behavior of interest rates to inflation, which has experienced a similar evolution, this is not by far the... View Details
- 01 Jun 2019
- News
City on a Hill
Laurel House, he walks by a dresser bearing a runner woven by a student, along with a note explaining that similar runners are for sale at the school’s gift shop, which Marietta’s wife, Sky, has stocked with locally produced body... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
healthcare system. "Since we opened our factory on April 1, we have produced 250,000 masks and 15,000 gowns with redeployed labor who are folding the masks and using sewing machines to stitch gowns," says... View Details
- Web
Print View - Course Catalog
Q3Q4; 3.0 credits 27 Sessions (with some reserved for paper preparation), 2-hour class sessions Paper Creating the Modern Financial System offers a vital perspective on finance and the financial system by exploring the View Details