Publications

Publications

Filter Results: (218) Arrow Down

Show Results For

← Page 10 of 218 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 21 Jun 2011
  • First Look

First Look: June 21

principles include ensuring thickness, alleviating congestion stemming from overuse, addressing asymmetric information, ensuring that it is safe and straightforward for users to participate, and designing monetization strategies that do... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2015
  • First Look

First Look: March 3

Ferragni, a globe-trotting founder of the world's most popular fashion blog "The Blonde Salad," had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni Collection." A year... View Details
Keywords: Sean Silverthorne
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

something on the screen and get information about it. I suspect we're just on the beginning of these sorts of changes. Sites like YouTube and MySpace are now owned by major media companies—Google and News Corp., respectively. The media companies haven't figured out how... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 25 Oct 2011
  • First Look

First Look: October 25

business models used by patent intermediaries. A key conclusion is that platform-type intermediaries (that facilitate transactions without taking possession of assets) have struggled, whereas merchant-type intermediaries (that acquire patents and seek to View Details
Keywords: Sean Silverthorne
  • 18 Feb 2013
  • Research & Ideas

Breaking Through a Growth Stall

proliferation of accelerators, and continuation of VC investments have made it increasingly possible to start a business, and in some sectors entrepreneurs were able to attract funds without a real monetization strategy. I agree with... View Details
Keywords: by Sean Silverthorne
  • 05 Jul 2011
  • First Look

First Look: July 5

monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption. Purchase this... View Details
Keywords: Sean Silverthorne
  • 27 Jul 2010
  • First Look

First Look: July 27

Feng Zhu Abstract We provide the first formal model of business model innovation in a game-theoretic framework. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather... View Details
Keywords: Martha Lagace
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

an association, its structure presents many limitations and hurdles to overcome involving investing in technology platform updates and generating ideas and initiatives to monetize the use community. Purchase this case:... View Details
Keywords: Martha Lagace
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

additional revenue streams and vertical growth capabilities? What about the cohort analysis and data generated from order histories? He motivated the management team to come up with new ideas to put the vast amount of transaction data to use. The case describes... View Details
Keywords: Re: Multiple Faculty
  • 31 Jul 2015
  • Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

Union.” The second book, one I am well into, is my colleague Shoshanna Zuboff’s magisterial The Age of Surveillance Capitalism. This book is one of genius. It provides a sweeping description the rise and impact of business models that are premised on harvesting and... View Details
Keywords: by Carmen Nobel; Information; Publishing
  • 13 Sep 2011
  • First Look

First Look: September 13

and Competitive Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than... View Details
Keywords: Sean Silverthorne
  • 14 Apr 2015
  • First Look

First Look: April 14

cost of the other (e.g., watching ads). Digital disruptors are changing the way consumers entertain themselves, shop, communicate with others, and even own products. This can have a huge negative impact on traditional businesses, who will need to rethink their View Details
Keywords: Sean Silverthorne
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile annual event (the Ig Nobel Prize Ceremony), a web site (improbable.com), a series of... View Details
Keywords: Martha Lagace
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

the online social networking site Facebook faced a competitive challenge from Google as well as questions about how Facebook could monetize its surging traffic. In May 2007, Facebook had launched Facebook Platform, which enabled... View Details
Keywords: Martha Lagace
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

information as possible. Both firms monetize consumer information: Google exploits it to generate disclosure revenues, and Microsoft exploits it to personalize its service and sustain high prices. Of course, this affects which consumers... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

startup, two MBAs compare the different profiling, matching, and monetization approaches employed by five incumbent dating services: Coffee Meets Bagel, OKCupid, Jiayuan, Dating Ring, and HurryDate. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

email address, LinkedIn account, and contact list. Fishbowl has several hundred thousand users and is now looking for ways to monetize the platform. As such, founders Loren Appin and Matt Sunbulli face a mission-critical decision: should... View Details
Keywords: Dina Gerdeman
  • 24 Sep 2013
  • First Look

First Look: September 24

and Governance at Yahoo! Inc. Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and business links with Alibaba Group in... View Details
Keywords: Sean Silverthorne
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

the public equity markets for their own funds, and whether they should do the same. They are also pondering how to monetize their own stake in the firm, and whether taking the firm itself public may be a viable option. Purchase this case: View Details
Keywords: Martha Lagace
  • 12 May 2009
  • First Look

First Look: May 12, 2009

monetize the value they would create? Would investors see as much potential in BCM as its founders? And how would the company's cash constraints impact the strategy in the current economic environment? Purchase this case:... View Details
Keywords: Martha Lagace

Are you looking for?

→Search All HBS Web