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Publications

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  • All HBS Web  (287)
    • People  (1)
    • News  (47)
    • Research  (224)
    • Multimedia  (6)
  • Faculty Publications  (143)

Show Results For

  • All HBS Web  (287)
    • People  (1)
    • News  (47)
    • Research  (224)
    • Multimedia  (6)
  • Faculty Publications  (143)
← Page 10 of 287 Results →
  • 08 Jan 2016
  • Research & Ideas

Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)?

be able to monetize their newly acquired levels of performance, either with their team or elsewhere. On the football field In the football world, Coach Belichick is known for meticulous attention to detail and for his defensive strategy.... View Details
Keywords: by Boris Groysberg & Abhijit Naik; Sports
  • 20 Oct 2014
  • Research & Ideas

Users Love Ello, But What’s the Business Model?

As yet, there is no foolproof way to monetize social capital. If there were, Ello would be well on its way to financial success. The upstart social networking site set the internet abuzz recently by introducing an ad-free platform, and... View Details
Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services
  • 11 Jun 2016
  • News

Navigating Fertility Clinics with a Click

former partner at Sequoia Capital. “In the early years, they all build an audience, not revenue. The good ones are rewarded for patience and not trying to monetize early.” READ MORE View Details
  • Profile

Annora Wang

half will be strategy work for various divisions. In entertainment, digital video is causing so much disruption. Media companies need to find new ways to deliver content to millennials. I want to help companies figure out how to continue to View Details
Keywords: Entertainment / Media
  • 26 Jul 2016
  • Research & Ideas

Where will Pokémon Go with Your Personal Information?

Q: If you were in charge, how would you monetize Pokémon Go? Shih: With so many people looking for spots to collect these things, the platform’s ability to pull traffic to particular locations is innovative and completely unique, and... View Details
Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation
  • 26 Jul 2016
  • News

Alumni Capture the Essence of Pokemon GO Craze

success takes yrs.” Some alumni offered advice, like Jeremy Valeda (PLDA 15, 2013), who said, “I think Pokemon GO needs to leverage their geocaching service with local commerce to monetize the experience.” Cimarron Buser (MBA 1988)... View Details
Keywords: Arts, Entertainment
  • 01 Jun 2014
  • News

FIELD 2 in Accra

multimedia company, devise a monetization strategy for its online presence, primarily by gathering information about the viewing habits of young, well-educated, upscale consumers. A key finding that emerged from their surveys, conducted... View Details
Keywords: FIELD program; Colleges, Universities, and Professional Schools; Educational Services; Information
  • 14 Feb 2005
  • Research & Ideas

Desktop Search and Revenue Streams

three to five years. "We see other business models emerging, and like everybody else we're playing around with those," answered Kroese. Horowitz said that Yahoo thinks the business is still "sound and exciting." He is frequently asked what the... View Details
Keywords: by Julie Jette
  • 28 Jul 2016
  • Op-Ed

Where is TripAdvisor for Doctors?

to monetize this opportunity. But the medical profession, let alone consumers, might frown on doctor advertising and on doctors paying fees for referrals. 4. Restricted Choice. Many consumers are restricted by their health care plans to... View Details
Keywords: by John A. Quelch; Health
  • 01 Dec 2014
  • News

Rethinking the Fashion Beat

wanted to. Still, it wasn’t until investors came calling that Amed realized that London-based BoF could be a business. In 2013, he took on backers that included industry powerhouses LVMH and Index Ventures, threw in some of his own money, and began to think about ways... View Details
Keywords: Alyssa Giacobbe; fashion; Retail Trade
  • 01 Jun 2011
  • News

Latin Flair

told the Financial Times (March 21, 2011) that they had to scrap their first few concepts for the Brazil-based Vostu, including hopes of creating a Latin American version of Facebook, before settling on social gaming in 2009. “It was really difficult to View Details
  • Profile

Willa Zhou

Show," via YouTube. "I've recorded seven episodes; six of them are a series on fitness that incorporates my background in health and wellness. In general, the plan is to create a fan base that we can monetize to make the show a... View Details
Keywords: Entertainment/Media; Tech
  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

collaborate with partners; being able to manage the conflicts of interest inherent to such compete-collaborate relationships; knowing how to monetize the value created by the ecosystem (which member of the ecosystem is needed... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 30 Jun 2014
  • Blog Post

Cambridge to Nairobi

combination of product management and business development, helping the company to monetize and think through feature development of a new mapping platform. I’m thrilled by the opportunity and the level of responsibility I’ll have. I’ll... View Details
Keywords: Entrepreneurship; Nonprofit / Government; Technology
  • 19 Feb 2008
  • News

The Scoop Behind the Silver Screen

media and a not-so-distant future when content is streamed instead of being packaged on a DVD? “We’re climbing a mountain,” Samuels responded. “Nobody knows what’s on the other side. Nobody knows how to monetize it yet,” he said,... View Details
Keywords: Arts, Entertainment; Business Schools & Computer & Management Training; Educational Services; Real Estate
  • 14 May 2015
  • Blog Post

Venture Capitalist Returns to HBS to Mentor MBA Students

Rock Center for Entrepreneurship or lead sessions at the Harvard iLab. Most recently I led one about determining the right monetization paths for one’s business. What has surprised you the most about the role? I have been surprised by the... View Details
  • 01 Jun 2015
  • News

Case Study: Sneak Peak

future growth prospects based on revenue per product. —Sergio Rattner (MBA 2001) The appeal of the product to young parents seems apparent. Thisappeal can be better monetized on a social platform rather than a conventional distribution... View Details
Keywords: Whole Foods; Beverage and Tobacco Product Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
  • 02 Nov 2010
  • First Look

First Look: November 2, 2010

to monetizing news in the digital landscape, which is real-time, searchable, sharable, multi-sourced, anytime, and any screen, were emerging in 2010. Could content creators get people to pay for what they watched, read, listened to, and... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2009
  • First Look

First Look: September 9

information during a natural disaster. Even though almost 10 million people visited the site in early 2009, the site had no strategy for monetizing the traffic. The case allows students to examine potential View Details
Keywords: Martha Lagace
  • 01 Jun 2013
  • News

Collective Wisdom

almost managerial malpractice if you don't make crowdsourcing part of your toolkit." What about the fear of losing the ability to monetize intellectual property (IP)? Those are valid concerns. It really depends on the crowdsourcing... View Details
Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
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