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  • 13 Jan 2012
  • Working Paper Summaries

The Impact of Modularity on Intellectual Property and Value Appropriation

Keywords: by Carliss Y. Baldwin & Joachim Henkel
  • January 2005 (Revised August 2007)
  • Exercise

Letter Writing Exercise

By: Frances X. Frei and Hanna Rodriguez-Farrar
Provides an opportunity for students to experience first-hand how service companies respond to customer feedback. The corresponding module note further describes the exercise. View Details
Keywords: Customer Focus and Relationships; Communication; Service Industry
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  • 07 Nov 2014
  • Video

FIELD 3: Integrative Intelligence

  • April 2016
  • Teaching Note

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris
This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details
Keywords: Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Energy Industry
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  • June 2024
  • Module Note

Assets, Resources, and Capabilities

By: David J. Collis
This module note explores why we need to study resources, what resources are, how we know they are valuable, and what a resource-based strategy requires. View Details
Keywords: Corporate Strategy
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  • August 2011
  • Module Note

Assessing the Legal Climate for Entrepreneurship

By: Lena G. Goldberg
This module note briefly reviews several approaches to assessing the link between law and specific rules and regulations and a favorable climate for entrepreneurship and economic growth. View Details
Keywords: Economic Growth; Entrepreneurship; Governing Rules, Regulations, and Reforms; Law
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  • March 2006
  • Course Overview Note

International Finance: A Course Overview Note

By: Mihir A. Desai
Describes the International Finance course at Harvard Business School, which argues that the forces of globalization have fundamentally changed the scope and activities of firms, thereby altering the practice of finance within these firms. As a consequence of an... View Details
Keywords: Multinational Firms and Management; Business Ventures; Integration; Change Management; Decision Choices and Conditions; Investment; Risk Management; Competitive Advantage; Motivation and Incentives; International Finance; Capital Markets
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  • October 1989 (Revised November 2006)
  • Background Note

Deployment, Focus, and Measuring Effectiveness

By: Frank V. Cespedes
Written for a module in the Marketing Implementation course (second-year MBA elective). Offers a framework for considering relevant factors that affect sales force deployment and criteria for measuring sales effectiveness and the conduct of field marketing efforts. View Details
Keywords: Performance Effectiveness; Sales; Marketing
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  • December 2005 (Revised March 2006)
  • Module Note

Rethinking Customer Satisfaction

By: Youngme E. Moon
Outlines the structure and content of a six-session module that explores the negative dynamics that can result when firm profitability becomes disconnected from customer satisfaction. View Details
Keywords: Customer Satisfaction
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  • December 2005 (Revised February 2006)
  • Background Note

Where do successful strategies come from?

By: Jan W. Rivkin
The second of four module notes for students taking an advanced course on competitive strategy. Presents concepts and techniques to help students understand the origins of effective strategies. View Details
Keywords: Competitive Strategy
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  • March 2023
  • Module Note

Persuasive Client Presentations

By: David G. Fubini and Patrick Sanguineti
A module note for the Mastering Consulting and Advisory Skills (MCAS) course, "Persuasive Client Presentations" breaks down bad habits and good rules of thumb when preparing and giving client presentations. View Details
Keywords: Presentations
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  • December 2005 (Revised February 2006)
  • Background Note

How do firms change their strategies successfully?

By: Jan W. Rivkin
The last of four module notes for students taking an advanced course on competitive strategy. Examines patterns that distinguish successful strategic change efforts from unsuccessful ones. View Details
Keywords: Competitive Strategy
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  • May 2006
  • Module Note

Leading Culturally Diverse Teams

By: Robin J. Ely
Describes the Leading Culturally Diverse Teams module (eight class sessions), which teaches students the leadership perspectives and skills necessary to develop high-functioning, culturally diverse teams (teams diverse in, for example, race, ethnicity, gender,... View Details
Keywords: Competency and Skills; Diversity; Leadership; Groups and Teams; Perspective; Culture
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  • February 2007 (Revised February 2007)
  • Module Note

The International Financial Architecture

By: Rawi E. Abdelal
The International Financial Architecture is one of the core modules of Managing International Trade and Investment, an elective course at Harvard Business School. Provides instructors with an overview of the module, the cases and readings, and the teaching notes. View Details
Keywords: International Finance
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  • June 2009 (Revised March 2011)
  • Module Note

The Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
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  • March 2023
  • Module Note

Communication as a Trusted Advisor

By: David G. Fubini and Patrick Sanguineti
A module note for the Mastering Consulting and Advisory Skills (MCAS) course, "Communication as a Trusted Advisor" provides best practices for communicating as an advisor across multiple contexts. View Details
Keywords: Communication
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  • 25 Mar 2025
  • HBS Seminar

Lou Shipley, Harvard Business School

  • March 2023
  • Module Note

The Trusted Advisor's Mindset

By: David G. Fubini and Patrick Sanguineti
A module note for the Mastering Consulting and Advisory Skills (MCAS) course, "The Trusted Advisor's Mindset" introduces some of the differences between working as an operator and an advisor. View Details
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  • December 2006 (Revised September 2007)
  • Module Note

Platform-Mediated Networks

By: Thomas R. Eisenmann
Offers pedagogical guidance for instructors who wish to include a one- to four-session module on platform-mediated networks in an existing course on strategy, business policy, entrepreneurship, technology management, or marketing. View Details
Keywords: Networks
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  • April 2008
  • Module Note

Service Design in the Context of Customer-Operators

By: Frances X. Frei
Taught as the second module in a Harvard Business School course on Managing Service Operations: Understanding the Customer Operating Role (606-092). Addresses the design and management of service operations with significant customer operating roles. The focus is on... View Details
Keywords: Customer Satisfaction; Management; Design; Service Operations; Cost
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