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June 2024
Supplement

Heritage Holding (B)

By: Richard S. Ruback and Royce Yudkoff

Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: The summer of 2022 marked a crucial period for Heritage Holding co-founders, Alex de Pfyffer and Ross Porter. The... View Details

Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Private Equity; Corporate Strategy; Business Model; North America

June 2024 (Revised August 2024)
Case

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

By: Tatiana Sandino and Samuel Grad

Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details

June 2024
Teaching Note

Major League Baseball: Changing the Rules of America's Pastime

By: Stephen A. Greyser, Mac Levin and Brent Schwarz

Teaching Note for HBS Case No. 924-307. The Teaching Note offers suggestions for using the case as a “product innovation” for different levels of students and their knowledge of baseball. Discussion plan questions for instructors are provided in the context of MLB’s... View Details

Keywords: Business Model; Business and Stakeholder Relations; Media; Product; Sports Industry

2024
Working Paper

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli

This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details

Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization

June 2024 (Revised February 2025)
Case

Accounting for Loans at SoFi Technologies

By: Joseph Pacelli and Michael Norris

At the release of its first quarter earnings report on May 1, 2023, digital bank SoFi beat its earnings guidance by 25%. On May 2, Wedbush Securities analyst David Chiaverini issued a report downgrading the stock. A second downgrade followed from Chiaverini on May 15.... View Details

Keywords: Accounting; Banks and Banking; Financing and Loans; Valuation; Stocks; Banking Industry; United States

June 2024
Supplement

Pal's Sudden Service (B)

By: Gary P. Pisano, Francesca Gino and Ruth Page

Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: Pal's Sudden Service has developed a unique operating model and organizational culture in the quick service... View Details

Keywords: Growth and Development Strategy; Organizational Culture; Motivation and Incentives; Service Operations; Food and Beverage Industry; Food and Beverage Industry

2024
Article

A Universal In-Place Reconfiguration Algorithm for Sliding Cube-Shaped Robots in Quadratic Time

By: Zachary Abel, Hugo A. Akitaya, Scott Duke Kominers, Matias Korman and Frederick Stock

In the modular robot reconfiguration problem we are given n cube-shaped modules (or "robots") as well as two configurations, i.e., placements of the n modules so that their union is face-connected. The goal is to find a sequence of moves that reconfigures the modules... View Details

Keywords: Robots; Mathematical Methods

2024
Working Paper

Advancing Personalization: How to Experiment, Learn & Optimize

By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer

Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details

Keywords: Personalization; Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; AI and Machine Learning

June 2024
Case

Building Innovation at VINCI

By: Dennis Campbell, Aluna Wang and Carlota Moniz

This case study explores how the VINCI Group, a French multinational operating in concessions, energy, and construction, bolstered awareness and adoption rates of new technologies within the organization. Through its separate innovation hub, Leonard, VINCI aimed to... View Details

June 2024
Article

Enhancing Value and Well-Being: The Basket of Motivators Framework for Aligning Neurology Clinical Practices with Performance Outcomes

By: Peter N. Hadar, Susanna Gallani and Lidia Moura

Physician burnout, which is prevalent in neurology, has accelerated in recent years. While multifactorial, a major contributing factor to burnout is a payment model that rewards volume over quality, leaving physicians overburdened and unfulfilled. The aim of this... View Details

Keywords: Compensation and Benefits; Personal Development and Career; Well-being; Motivation and Incentives

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June 2024
Article

Going Digital: Implications for Firm Value and Performance

By: Wilbur Chen and Suraj Srinivasan

We examine firm value and performance implications of the growing trend of non-technology companies engaging in digital transformation. We measure digital activities in firms based on the disclosure of digital words in the business description section of 10-Ks. Digital... View Details

Keywords: Digital Technologies; Valuation; Return Predictability; Financial Statement Analysis; Performance; Value; Information Technology

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June 2024
Article

Information Spillovers in Experience Goods Competition

By: Zhuoqiong Charlie Chen, Christopher Stanton and Catherine Thomas

When experience goods compete, consuming one product can be informative about value for similar untried products. We study a two-period model of duopoly competition in markets that have this feature and where firms can price discriminate between consumers based on... View Details

Keywords: Experience Goods; Competition; Information; Demand and Consumers; Profit; Price

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June 2024
Article

Oral History and Business History in Emerging Markets

By: Geoffrey Jones

This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details

Keywords: Emerging Economies; Oral History; Emerging Markets; Business History; Research

June 2024
Article

Rationalizing Outcomes: Interdependent Learning in Competitive Markets

By: Anoop R. Menon and Dennis Yao

In this article we use simulation models to explore interdependent learning in competitive markets. Such interactions require attention to both the mental representations held by the management of the focal firm as well as the beliefs of that management about the... View Details

Keywords: Mental Models; Strategic Interactions; Rationalization; Explanation-based View; Competition

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June 2024
Article

Redistributive Allocation Mechanisms

By: Mohammad Akbarpour, Piotr Dworczak and Scott Duke Kominers

Many scarce public resources are allocated at below-market-clearing prices, and sometimes for free. Such "non-market" mechanisms sacrifice some surplus, yet they can potentially improve equity. We develop a model of mechanism design with redistributive concerns. Agents... View Details

Keywords: Equality and Inequality; Welfare; Mathematical Methods; Market Design; Cost vs Benefits

June 2024
Article

Stereotypes and Belief Updating

By: Katherine B. Coffman, Manuela Collis and Leena Kulkarni

We explore how feedback shapes, and perpetuates, gender gaps in self-assessments. Participants in our experiment take tests of their ability across different domains. We elicit their beliefs of their performance before and after feedback. We find that, even after the... View Details

Keywords: Beliefs; Stereotypes; Self-assessment; Performance Evaluation; Gender; Cognition and Thinking; Perception; Knowledge Sharing

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Summer 2024
Article

The Business Revolution: Economy-Wide Impacts of Artificial Intelligence and Digital Platforms

By: Hanna Halaburda, Jeffrey Prince, D. Daniel Sokol and Feng Zhu

In this essay, we identify several themes of the digital business transformation, with a particular focus on the economy-wide impacts of artificial intelligence and digital platforms. In doing so, we highlight specific industries, beyond just the high-profile “Big... View Details

Keywords: Digital Transformation; Digital Platforms; AI and Machine Learning

June 2024
Article

Valuing the Societal Impact of Medicines and Other Health Technologies: A User Guide to Current Best Practices

By: Jason Shafrin, Jaehong Kim, Joshua T. Cohen, Louis P. Garrison, Dana A. Goldman, Jalpa A. Doshi, Joshua Krieger, Darius N. Lakdawalla, Peter J. Neumann, Charles E. Phelps, Melanie D. Whittington and Richard Willke

This study argues that value assessment conducted from a societal perspective should rely on the Generalized Cost-Effectiveness Analysis (GCEA) framework proposed herein. Recently developed value assessment inventories—such as the Second Panel on Cost-Effectiveness’s... View Details

Keywords: Health Care and Treatment; Valuation; Cost vs Benefits; Society

June 2024 (Revised August 2024)
Technical Note

Web3 Business Model Design for Entrepreneurs

By: Shikhar Ghosh and Liang Wu

Keywords: Web3; Internet and the Web

2024
Working Paper

The Value of AI Innovations

By: Wilbur Xinyuan Chen, Terrence Tianshuo Shi and Suraj Srinivasan

We study the value of AI innovations as it diffuses across general and application sectors, using the United States Patent and Trademark Office’s (USPTO) AI patent dataset. Investors value these innovations more than others, as AI patents exhibit a 9% value premium,... View Details

Keywords: AI and Machine Learning; Valuation; Technological Innovation; Open Source Distribution; Patents; Policy; Knowledge Sharing; Technology Industry

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