Mission and Purpose - Publications - Faculty & Research

04 Feb 2016
Cold Call Podcast

The Space Shuttle Columbia’s Final Mission

01 Dec 2015
News

What to Do When Your Organization Has Dueling Missions

22 Sep 2015
News

On a Mission to Have an Impact

about the opportunity entrepreneurs have to make a difference in society. “I think the first thing I tried to do is really work with or even start organizations that are very purposeful or mission- and... View Details

21 Oct 2016
News

The Type of Purpose That Makes Companies More Profitable

November 2017
Editorial

Facebook, BlackRock, and the Case for Purpose-Driven Companies

By: George Serafeim

Purpose-driven companies have been shown to outperform their peers over the long term. But purpose-driven companies are also hard to come by. Why is that? Because purpose is costly. At the very least, it requires a credible commitment to that purpose. And credible... View Details

Keywords: Facebook; BlackRock; Purpose; Corporate Purpose; ESG; Short-termism; Mission and Purpose; Corporate Governance; Leadership

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06 Apr 2022
News

Five Principles of Purposeful Leadership

19 Mar 2019
Blog Post

Leadership Fellow Ming Min Hui: Figuring Out Her Mission

figuring out what that mission should be.” Although her mother is an artist and Ming had majored in English as an undergraduate, “I didn’t think the arts was necessarily a career path for an MBA.” But as a... View Details

Keywords: Nonprofit / Government

March 2000
Case

Lockheed Martin: The Employer of Choice Mission

By: Clayton M. Christensen and Michael D Overdorf

A Lockheed Martin manager is faced with the decision of where to focus the organization's resources in order to develop a world-class employee development system. The manager's recommendation will serve as the basis for the company's goal of becoming an Employer of... View Details

Keywords: Organizational Culture; Resource Allocation; Decision Choices and Conditions; Employees; Human Resources; Leadership Development; Cost Management; Organizational Design; Aerospace Industry

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December 2013
Article

To Reconcile Mission and Margin, Deliver Better Outcomes at Lower Costs

By: Robert S. Kaplan, Pamela Greenhouse and Anthony DiGioia

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April 2024
Case

Michelin in Motion: Putting Purpose to Work

By: Hubert Joly, Nitin Nohria and Emilie Billaud

When he became CEO, facing limited growth prospects, a low valuation, and therefore a stagnating share price, Menegaux and his team launched a set of initiatives to reposition Michelin. These included (1) articulating a clear purpose (“We care about giving people a... View Details

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29 Nov 2005
News

It's the Purpose Brand, Stupid

06 Nov 2021
News

‘Business Needs a Noble Purpose and a Human-centric Approach—These Core Principles Revived ‘Best Buy’

03 Feb 2016
Video

The Space Shuttle Columbia’s Final Mission

April 2021 (Revised February 2023)
Case

Mahatma Gandhi: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Mohandas Gandhi from his early days in British-controlled India to the inspirational martyr who, through personal deprivation and leadership, inspired millions and became the catalyst for India to break away from Britain. The case describes... View Details

Keywords: Mission And Purpose; Values And Beliefs; Personal Characteristics; Power And Influence; Diversity; Leadership Development; Work-life Balance; History; Leadership Style; Leading Change; India

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28 Oct 2021
News

Creating a Meaningful Corporate Purpose

11 Feb 2015
News

Dedicated to a public service mission

Wrendon Hunt (MBA 2012) was raised to be an upstander. “My father always talked about serving causes greater than ourselves,” says Hunt, who is a 2014–2015 White House Fellow. He describes his yearlong appointment at the Department of Labor as “stimulating View Details