Minimum Viable Product - Publications - Faculty & Research

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in designing regulation. This study examines a unique energy efficiency standard for television sets, under which future... View Details

Keywords: Dina Gerdeman

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

revenue production are brought into the picture? The question is not hypothetical. In recent years, an ever increasing number of corporations have developed and adopted socially responsible behaviors, thereby hybridizing aspects of... View Details

Keywords: Carmen Nobel

05 Jul 2004
Research & Ideas

Radical Change, Entrepreneurial Opportunity

very easily in some sense. Polaroid had a lot of really smart scientists, and viewed itself as the Bell Labs of photography. Q: How are some companies constrained by this framing? A: Let's continue with the Polaroid example. In translating its mindset into a View Details

Keywords: by Michael J. Roberts; Technology

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

focused in his first couple of years. He got rid of a huge number of product lines. He streamlined the operations and he bet on a very small number of products. The combination of the early success of the iMac, the booming marketing in... View Details

Keywords: by Sean Silverthorne

21 Apr 2020
Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

enemy's found laptop, for instance, would be flown back to HQ experts in another country, resulting in valuable time lost, also called decision latency. By contrast, a team of teams approach creates a cross-functional unit whose members have the "minimal View Details

Keywords: by Euvin Naidoo

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

hypothetical fires. A garment factory in a Third World country with minimal governmental regulatory oversight burns down, killing half of the three hundred women and children employed there; it subsequently becomes clear that the factory's owner failed repeatedly to... View Details

Keywords: by Max H. Bazerman; Retail

03 Sep 2013
First Look

First Look: September 3

profitability. Using a sample of 42,337 unique firms from 49 countries, we find that corporate profitability mean reverts faster in countries where product and capital markets are more competitive. Moreover, holding constant product,... View Details

Keywords: Sean Silverthorne

05 Jul 2006
Research & Ideas

Reinventing the Dowdy Savings Bond

being described is the savings bond program." Unfortunately, recent changes to the program have made it a less attractive, less accessible product for LMI families. In January 2003, for example, the Department of the Treasury... View Details

Keywords: by Julia Hanna; Banking; Financial Services

30 Sep 2008
First Look

First Look: September 30, 2008

votes to more popular candidates, a phenomenon often called strategic voting. For other parameters, the model predicts "vote-stealing" where the addition of a third candidate robs a viable major candidate of electoral support.... View Details

Keywords: Martha Lagace

16 Jul 2013
First Look

First Look: July 16

The Dynamic Effects of Bundling as a Product Strategy By: Derdenger, Timothy, and Vineet Kumar Abstract—Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure... View Details

Keywords: Anna Secino

18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

the doubt as it progresses with the IPO, GM must not only follow through with products that deliver higher quality and reliability but also clearly communicate these advances to consumers, even If that means focusing on just a small... View Details

Keywords: by Staff; Auto

01 May 2006
What Do You Think?

Who Will Cast a Longer Shadow on the 21st Century: Friedman or Galbraith?

the twenty-first century as the epoch-making era of playing fields becoming more level and opening markets, reducing government control, and spreading lifestyles and products of different cultures from all over the world. In this context,... View Details

Keywords: by James Heskett

18 Jan 2021
Book

How Thinking Like a Startup Helps Governments Solve More Problems

startup in govtech or a public sector group at a large company working on public sector cloud solutions, for example. Another reason is that people not in government, such as private business leaders or philanthropic leaders, may say, “Leave the innovation to us.” And... View Details

Keywords: by Martha Lagace

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

many carriers may have to develop a fundamentally different business model—the commercial segment model is not viable for the public exchanges.” INGREDIENTS FOR SUCCESS From consumers: Consumers need to learn how to make smarter choices... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

20 Apr 2020
Book

Why COVID-19 Raises the Stakes for Healthy Buildings

productivity, because productivity involves so many different factors. Among the nine foundations for a healthy building (see graphic) is “security,” a term the authors expect will take on a broader meaning in a post-pandemic world.... View Details

Keywords: by Kristen Senz; Real Estate; Health

01 Feb 2008
What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

conversation in the industry." There was a less hopeful tone to some comments. Peter Maxson said, "... we don't have a common vision of where we need to go as a global society, and even if we did, we don't have a viable means of... View Details

Keywords: by Jim Heskett

24 Jul 2014
Op-Ed

Reform Tax Law to Keep US Firms at Home

economic activity away from the US. In fact, the evidence suggests the opposite as firms expand globally, they also expand domestically. Indeed, American welfare can be advanced by ensuring that investments in the US and abroad are owned by the most View Details

Keywords: by Mihir Desai; Pharmaceutical

18 Sep 2000
Research & Ideas

Big Deals: Financing Large-Scale Investments

regularly." More and more companies are turning to project finance to support large capital investments, and the trend is likely to continue due to privatization, deregulation, and globalization. "In an increasingly global business environment, achieving... View Details

Keywords: by Julia Hanna

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

applications, such as Snapchat filters, but AR is being applied in far more consequential ways in business. Pioneering organizations are already implementing it in product development, manufacturing, logistics, marketing, service, and... View Details