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  • November 2014 (Revised March 2015)
  • Case

Disrupting the Meat Industry: Tissue Culture Beef

By: Jose B. Alvarez and Matthew G. Preble
Dr. Mark Post and his team at Maastricht University were perfecting their tissue culture beef product—made entirely from muscle grown in his lab—to give it the same taste, texture and appearance of a traditional beef hamburger. A previous iteration of this product had... View Details
Keywords: Innovation; Beef Production; Environmental Impacts Of Food Production; Agribusiness; Animal-Based Agribusiness; Disruptive Innovation; Innovation and Invention; Environmental Sustainability; Food; Agriculture and Agribusiness Industry; Food and Beverage Industry; Netherlands; United States; United Kingdom
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Alvarez, Jose B., and Matthew G. Preble. "Disrupting the Meat Industry: Tissue Culture Beef." Harvard Business School Case 515-001, November 2014. (Revised March 2015.)
  • 06 Oct 2008
  • Research & Ideas

Updating a Classic: Writing a Great Business Plan

written as Web pages. Should entrepreneurs avail themselves of these tools for business plans, or do they clutter the message too much? A: On the first floor of the Rock Center at HBS there is a copy of the original business plan that... View Details
Keywords: by Sean Silverthorne
  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
  • 28 Nov 2023
  • Book

Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?

Many around the world admired China’s strong response to the pandemic in 2020 and 2021, but Chinese citizens and global and domestic businesses then came to realize that a strong state with no accountability mechanisms and few limits on power can be incredibly... View Details
Keywords: by Sean Silverthorne
  • 11 Aug 2022
  • Research & Ideas

When Parents Tell Kids to ‘Work Hard,’ Do They Send the Wrong Message?

suggests that those messages may have an unintended consequence, making people believe that someone who isn’t succeeding isn’t bothering to try. And those perceptions can perpetuate inequality in society. "How do all of these lessons... View Details
Keywords: by Michael Blanding; Education
  • 14 Feb 2022
  • Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

feel safe. The best leaders show compassion by asking the right questions and actively listening, even when the messages they receive reveal concern, skepticism, or fear. Vulnerable. Participants said they’re learning to be more... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
  • 05 May 2014
  • Research & Ideas

Reflecting on Work Improves Job Performance

participants received the same instructions as those in the reflection group, but with an additional message informing them that their notes would be shared with future participants. Results showed that the reflection and sharing group... View Details
Keywords: by Carmen Nobel
  • April 2024 (Revised November 2024)
  • Case

Moderna: Pioneering a People Platform to Accelerate Science Innovation

By: Tatiana Sandino, Emil Dy and Samuel Grad
Moderna was founded in 2010 to explore how messenger ribonucleic acid (mRNA) could be used to create breakthrough medicines by encoding instructions for the body to create antibodies. When Stéphane Bancel (HBS 2000) took over in 2011, he bet on the potential of this... View Details
Keywords: Disruptive Innovation; Talent and Talent Management; Selection and Staffing; AI and Machine Learning; Digital Strategy; Innovation and Management; Leadership Development; Management Practices and Processes; Management Systems; Organizational Culture; Performance Evaluation; Alignment; Employee Relationship Management; Science-Based Business; Expansion; Pharmaceutical Industry; Biotechnology Industry; United States
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Sandino, Tatiana, Emil Dy, and Samuel Grad. "Moderna: Pioneering a People Platform to Accelerate Science Innovation." Harvard Business School Case 124-091, April 2024. (Revised November 2024.)
  • 2018
  • Working Paper

Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment

By: Jason Acimovic, Chris Parker, David F. Drake and Karthik Balasubramanian
When workers make operational decisions, the firm's global knowledge and the workers’ domain-specific knowledge complement each other. Oftentimes workers have the final decision-making power. Two key decisions a firm makes when designing systems to support these... View Details
Keywords: Employees; Decision Making; Training; Performance Improvement; Money; Mobile Technology; Developing Countries and Economies; Financial Services Industry
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Acimovic, Jason, Chris Parker, David F. Drake, and Karthik Balasubramanian. "Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment." Harvard Business School Working Paper, No. 18-106, May 2018.
  • 29 Oct 2012
  • Research & Ideas

Are You Paying a Tip--or a Bribe?

about and weighs the past and future. In some places, tips are provided not so much to reward good service but to encourage good service in the future—a perception that brings the tip closer to the purpose of a bribe, which is also focused on future service. A History... View Details
Keywords: by Dina Gerdeman
  • 17 Oct 2019
  • Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

your order.” Gender-tailored marketing messages from these brands and others—including Mangria and Pink Power tools—are common, yet new research shows they can turn off consumers, particularly women. In fact, they often backfire to the... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

get no satisfaction." He's been singing it for like 100 years, right? Why? Because it's it's this theme you know we can feel. It's not a great song, but the message really resonates with us. He's been singing that-- by the way, that was... View Details
Keywords: by HBS Staff
  • 31 Oct 2023
  • Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

you’ve just discovered your Step No. 1. Another great source of qualitative data? Listen to employees from underrepresented groups. 3. Create an action plan. Once you and your leaders have identified internal systems and messaging that... View Details
Keywords: by Katherine Hutt Scott and Barbara DeLollis
  • 13 Feb 2020
  • Book

Open Your Organization to Honest Conversations

best managers who send a clear message from the top that the company is serious about seeking frank feedback to make organizational changes. Then managers should interview people in all parts of the company who know what is and isn’t... View Details
Keywords: by Dina Gerdeman
  • 08 Mar 2016
  • First Look

March 8, 2016

March 2016 Harvard Business Review Lean Strategy By: Collis, David J. Abstract—Strategy and entrepreneurship are often seen as polar opposites. Yet the two desperately need each other: strategy without entrepreneurship is central planning; entrepreneurship without... View Details
Keywords: Sean Silverthorne
  • January – February 2012
  • Article

How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication

By: Paul Leonardi, Tsedal Neeley and Elizabeth M. Gerber
Several recent studies have found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details
Keywords: Communication; Media; Information; Groups and Teams; Projects; Management Style; Power and Influence; Motivation and Incentives; Technology
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Leonardi, Paul, Tsedal Neeley, and Elizabeth M. Gerber. "How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication." Organization Science 23, no. 1 (January–February 2012): 98–117.
  • January 1987
  • Article

Posterior Implementability in a Two-person Decision Problem

By: Jerry R. Green and Jean-Jacques Laffont
When a decision rule is implemented using a Bayesian incentive compatible mechanism in which the messages are publicly observable, the players' information is augmented by their observation of each others' strategies. In this paper we study the set of Bayesian... View Details
Keywords: Incentives; Commitment; Mechanism Design; Decision Making; Information
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Green, Jerry R., and Jean-Jacques Laffont. "Posterior Implementability in a Two-person Decision Problem." Econometrica 55, no. 1 (January 1987): 69–94.
  • 27 Feb 2024
  • Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

workforce is, says a recent paper by Harvard Business School researchers. Even when a company’s numbers aren’t ideal, their transparency sends the message that they’re trying to change, the HBS authors write. “There’s definitely a... View Details
Keywords: by Shalene Gupta
  • 03 Oct 2022
  • Research & Ideas

Why a Failed Startup Might Be Good for Your Career After All

failure is stigmatized, the quintessential example is Japan. Japan has a very, very tiny entrepreneurial ecosystem.” Second, the message that a startup failure can provide worthwhile experience for entrepreneurs is a valuable lesson for... View Details
Keywords: by Sean Silverthorne
  • 27 Sep 2018
  • Research & Ideas

Religion in the Workplace: What Managers Need to Know

their same-sex wedding reception because it would communicate a message that contradicted his Christian convictions. Phillips, who had previously turned away requests for cakes to celebrate Halloween, lewd bachelor parties, and divorce... View Details
Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories
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