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  • All HBS Web  (617)
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  • July 2022 (Revised February 2024)
  • Teaching Note

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health & Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Canada; United States; United Kingdom
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Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Teaching Note 523-008, July 2022. (Revised February 2024.)
  • March 2019 (Revised April 2021)
  • Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health & Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Canada; United States; United Kingdom
Citation
Educators
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Related
Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Case 519-055, March 2019. (Revised April 2021.)
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

2018 Pearson Education Horngren's Cost Accounting: A Managerial Emphasis By: Datar, Srikant M., and Madhav Rajan Abstract—Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2015
  • First Look

December 15, 2015

payments—single payments that cover all the care for a patient’s medical condition or treatment over a specified timeframe—are increasingly being deployed to motivate the delivery of better patient outcomes at lower costs. Hoag Orthopedic... View Details
Keywords: Carmen Nobel
  • 23 Mar 2011
  • Research & Ideas

China’s 60-Year Road from Revolution to World Power

strategy and detail, much of Communist China's first Five-Year Plan had been on Nationalist China's drawing boards. “In the first half of the twentieth century, China developed one of the more dynamic systems of higher education in the... View Details
Keywords: by William C. Kirby
  • 21 Feb 2012
  • First Look

First Look: Feb. 21

such as performance-based promotion. Big BRICs, Weak Foundations: The Beginning of Public Elementary Education in Brazil, Russia, India, and China Authors:Latika Chaudhary, Aldo Musacchio, Steven Nafziger, and Se Yan... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2016
  • First Look

August 16, 2016

activities of a large cohort of physician-MBAs by gathering information on 206 physician graduates from the Harvard Business School MBA program who obtained their degrees between 1941 and 2014. Key outcome measures that were examined include View Details
Keywords: Sean Silverthorne
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

highlighting inconsistencies in the care of RA patients in England. In particular, the company considered the current use of biologic medications to treat RA in England as well as how the introduction of biosimilar View Details
Keywords: Sean Silverthorne
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

Change: The Expansion of Primary Education in India By: Mangla, Akshay Abstract—This article analyzes India’s recent enactment of universal primary education. This programmatic policy change is puzzling given the clientelistic features of... View Details
Keywords: Sean Silverthorne
  • 30 Sep 2014
  • First Look

First Look: September 30

production decisions. We find that insurance provision induces farmers to shift production towards higher-return but higher-risk cash crops, particularly among educated farmers. Our results support the view that financial innovation can... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2012
  • First Look

First Look: January 17

Markets Authors:Charles Dhanaraj and Tarun Khanna Publication:Academy of Management Learning & Education 10, no. 4 (December 2011) Abstract Economic growth in the Western world increasingly depends on meaningful engagement with... View Details
Keywords: Sean Silverthorne
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

educators to deliver a high-impact transformative leadership course creating leaders ready to meet the global demands of the 21st century. Workshop participants included 41 scholars and administrators from North America and Europe from... View Details
Keywords: Sean Silverthorne
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

observe homophily in ethnicity and gender increases the probability of forming teams by 25%. Homophily in education and past working experience increases the probability of forming teams by 17% and 11 % respectively. Homophily in View Details
Keywords: Sean Silverthorne
  • 12 May 2009
  • First Look

First Look: May 12, 2009

Should Linden Lab continue to offer an open platform or build its own solutions for customers? Should it target adult consumers, teens, enterprise customers, or the education market? Purchase this case:... View Details
Keywords: Martha Lagace
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

cluster-building efforts through cooperation across firms in a disadvantaged area. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707004 Medtronic Vision 2010 Harvard Business School Case 807-051 Describes the company's year-long... View Details
Keywords: Sean Silverthorne
  • 30 Jun 2020
  • Book

Capitalism Is More at Risk Than Ever

context of the economic turmoil at the turn of the 20th century, the alumni asked whether Harvard might develop a school to educate professional managers who would improve the quality and integrity of the managerial class, much as the law... View Details
Keywords: by Martha Lagace
  • 15 Sep 2011
  • Research & Ideas

High Ambition Leadership

creating healthy lives, not just profits, from its medical products. Higher-ambition leaders craft a distinctive set of practices, outlined in our book, to enact the multiple stakeholder perspective." In addition to being the Cahners-Robb... View Details
Keywords: by Martha Lagace
  • 07 Feb 2012
  • First Look

First Look: February 7

that they click fewer advertisements, controlling for the number of advertisements they actually click. Results are most pronounced for commercial searches and for vulnerable users with low education and little online experience. Read the... View Details
Keywords: Sean Silverthorne
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

Practices of Trade: Jurisdictional Disputes in the U.S. Commerce in Cadavers Author:Michel Anteby Publication:Administrative Science Quarterly 55, no. 4 (2010) Abstract This study examines the U.S. commerce in human cadavers for medical... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

construct concrete sea walls? Can low-income communities afford to weatherize buildings when residents struggle with paying utility bills? With transportation as one of the biggest sources of carbon emissions, should budget-limited school systems invest in new electric... View Details
Keywords: by HBS News
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