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- August 1983 (Revised June 1985)
- Teaching Note
EMI and the CT Scanner (A) and (B), Teaching Note
Teaching Note for (9-383-194) and (9-383-195). View Details
Keywords: Medical Devices and Supplies Industry
- June 1983 (Revised November 2001)
- Case
EMI and the CT Scanner (A)
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
- June 1983 (Revised March 1985)
- Supplement
EMI and the CT Scanner (B)
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
- February 1981 (Revised June 1982)
- Case
Medical and Environmental Electronic Devices Corp. (A)
By: Michael Beer
Keywords: Medical Devices and Supplies Industry
- February 1981
- Case
Medical and Environmental Electronic Devices Corp. (B)
By: Michael Beer
Keywords: Medical Devices and Supplies Industry
- April 1978 (Revised January 1985)
- Case
Searle Medical Instruments Group (Abridged)
SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these... View Details
- November 1977
- Teaching Note
Sorenson Research Co. (Abridged), Teaching Note
Teaching Note for (9-677-257). View Details
Keywords: Medical Devices and Supplies Industry
- June 1977 (Revised September 1992)
- Case
Sorenson Research Co. (Abridged)
Presents the issues facing a high volume, high margin (but lightweight) medical products business. The company is trying to improve its inventory control to reduce inventory investment and improve service. The present multi-site inventory system is described and major... View Details
- May 1977 (Revised March 1985)
- Teaching Note
Searle Medical Instruments Group (A), Teaching Note
Keywords: Medical Devices and Supplies Industry
- April 1977
- Teaching Note
Insight Optical Equipment Co., Teaching Note
Keywords: Medical Devices and Supplies Industry
- March 1975 (Revised September 1990)
- Case
Insight Optical Equipment Co.
Keywords: Medical Devices and Supplies Industry
- Research Summary
Innovating in Health Care
Since 2001, Professor Herzlinger has written over 50 new cases and notes for this second-year MBA course on the following subjects: insurance; providers; pharmaceuticals, diagnostics, and biotechnology; medical devices sector; and health care information. She is... View Details
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