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Show Results For
- All HBS Web
(459)
- People (3)
- News (111)
- Research (228)
- Events (5)
- Multimedia (3)
- Faculty Publications (121)
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- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
unrestricted funds. Improved visitor services. Renovation of the David Rubenstein Atrium/Visitor Services became the central launch point for all information about the center and its 10 organizations. It now houses a 42-foot-wide media... View Details
- 12 Apr 2016
- First Look
April 12, 2016
Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe. There is considerable... View Details
Keywords: Sean Silverthorne
- 15 Nov 2011
- First Look
First Look: November 15
Authors:Leslie K. John, George Loewenstein, and Drazen Prelec Publication:Psychological Science (forthcoming) Abstract Cases of clear scientific misconduct have received significant media attention recently, but less flagrant... View Details
Keywords: Sean Silverthorne
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
remained remarkably stable over the five years. There was an overall shift in the types of sites visited, however, from chat rooms and news to social media and video. “We were taken aback,” admits Greenstein, the MBA Class of 1957... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
broadcast media. The FDA guidelines served to reduce the uncertainty regarding permissible DTCA content and so 1997 is viewed as the watershed point in the use of DTCA. Since then, DTCA has increased dramatically. Outlays for DTCA doubled... View Details
Keywords: by Manda Salls
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
terms, both companies would like nothing better than to have customers to themselves, wrapped up in their own seamless media universes: iTunes, iPad, and Apple TV on the one hand; and Kindle, Amazon Prime, and Fire TV on the other. “Even... View Details
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
royalties from content sales. We consider a game-theoretic model in which two platforms offer different standalone utilities to users. We find that incentives to establish one-way compatibility—the platform owner with smaller standalone... View Details
Keywords: Dina Gerdeman
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
facing the Internet. Note that in the newspaper industry, digital content initially started with different advertising customers, a different business model, and a whole set of performance characteristics that made it appear unattractive... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the consumer who... View Details
- 13 Jan 2015
- First Look
First Look: January 13
understanding of these implications is essential for future policy analysis, particularly for issues relating to fostering innovation. Publisher's link: http://www.people.hbs.edu/wkerr/Kerr_Kerr_Lincoln_WP14_IPEFirms.pdf January 2015 IESE Insight From TV to Web: View Details
Keywords: Sean Silverthorne
- 27 Jan 2009
- First Look
First Look: January 27, 2009
examines media and content choices by each candidate and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and... View Details
Keywords: Martha Lagace
- 30 Aug 2011
- First Look
First Look: August 30
known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more... View Details
Keywords: Sean Silverthorne
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
products; these companies are now content aggregators, portals, and media companies. At the same time, non-high-tech businesses, such as Charles Schwab, are becoming technology infrastructure providers.... View Details
Keywords: by Lynda M. Applegate
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
"Improving Online Dating with Virtual Dates." Frost, now at Boston University, wrote her PhD dissertation at MIT's Media Lab on the topic, discussing the broader issues of impression formation, navigating options, managing... View Details
- 21 Dec 2010
- First Look
First Look: December 21
found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
rate—a stark reminder of the perils of owning intellectual property in China at that time. Turning to the Internet itself, and particularly to content-sharing sites, the matter of ownership is challenged in a different way. Content... View Details
Keywords: by Jim Heskett
- 28 Aug 2012
- First Look
First Look: August 28
marketing as a promising promotion tool for advertisers to reach and engage with consumers cheaply and quickly via word-of-mouth. Mekanism's president is contemplating expanding its services to other advertising content and View Details
Keywords: Sean Silverthorne
- 17 Jan 2017
- First Look
First Look at New Research: January 17
curiosity and passable trust that enables them to connect and share knowledge. Paradoxically, the very non-work related content that attracts users to social media and shapes passable trust can become a... View Details
Keywords: Sean Silverthorne
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details
- 17 May 2016
- First Look
May 17, 2016
and announcing the product launch through social media channels, the company finds significant customer interest. With only two weeks of promising data, the CEO must decide whether or not to abandon the planned sale to pursue the new... View Details
Keywords: Sean Silverthorne