Publications

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July 2017 (Revised November 2017)
Case

Media Markets Down South: Goldman Sachs' Investment in Grupo Clarín

By: Rafael Di Tella, Jose Liberti and Sarah McAra

Founded in 1945, Grupo Clarín expanded over several decades to become Argentina’s largest media conglomerate. With leading positions in newspapers, broadcast television, broadcast radio, cable television, and Internet services, Grupo Clarín caught the attention of... View Details

Keywords: Media; Business and Government Relations; Risk and Uncertainty; Initial Public Offering; Investment; Journalism and News Industry; Journalism and News Industry; Argentina

January 2014 (Revised August 2020)
Case

Building a Social Media Culture at Dell

By: Rohit Deshpandé and Michael Norris

As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media. View Details

Keywords: Information Technology; Marketing Strategy; Social Media; Technology Industry; United States

29 May 2020
Podcast

54. Disruption and New Patterns of Media Consumption, with Shilpa Bisaria

Do you remember having cable TV? Many of us do not. Over the last twenty years, the media landscape has been transformed amidst waves of disruption, technological innovation, and changing patterns of media consumption. Today on The Disruptive Voice, we bring you a... View Details

Article

Attention Prediction on Social Media Brand Pages

By: Himabindu Lakkaraju and Jitendra Ajmera

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March 1997 (Revised February 2001)
Case

The New York Times Electronic Media Company

By: Jeffrey F. Rayport and Dickson Louie

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Web

Media Coverage - Managing the Future of Work

Media Coverage Media Coverage 12 Jun 2025 HBS Working Knowledge ‘Misfits’ in Power: When a Company Needs a Leader CEO, But Gets a Manager Re: Raffaella Sadun 06 Jun 2025 CBS News Experts Offer Advice to New... View Details

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

In 1998, Internet advertising revenue passed the $1 billion mark, more than double its 1997 level. Indeed, although the Internet entered the media fray barely four years ago, its revenues from national advertisers already surpass those of... View Details

Keywords: by Peter K. Jacobs; Advertising

07 Jul 2014
News

Buzzfeed Is Officially A Case Study In Media Industry Disruption

Article

Media Companies Need to Become Marketing Companies

By: Andrew J. Heyward and Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

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April 2024
Teaching Note

Social Media Background Screening at Fama Technologies

By: Joseph Pacelli and Jillian Grennan

Teaching Note for HBS Case Nos. 123-010 and 123-086. View Details

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS... View Details

Keywords: by Martha Lagace

March 2013
Case

Robin Ash and Printzhof Press

By: Frank V. Cespedes and Lynda St. Clair

Robin Ash has just been promoted to Chief Operating Officer of Printzhof Press and Vice President of its parent company, Education and Entertainment Holdings, Inc. Her first objective is to create an action plan that will achieve two seemingly contradictory corporate... View Details

Keywords: United States; Organizational Change; Management Styles; General Management; Change Management; Morale; Communication; Human Resource Management; Book Publishing; Information Technology; Organizational Change and Adaptation; Conflict Management; Leading Change; Competitive Strategy; Organizational Culture; Planning; Publishing Industry; Publishing Industry

12 Feb 2015
Video

Reading the Tea Leaves: Sourcing News from Chinese Social Media

February 2025
Case

What's Heiring Next? The Saga of the Murdoch Media Empire

By: Lauren Cohen, Mayra Gazel and Sophia Pan

As Lachlan Murdoch left the courthouse, he puzzled on the next phase of his battle for control over his father Rupert Murdoch’s media empire. With Rupert aging and his siblings determined to retain their voting rights, Lachlan was convinced that the future of News... View Details

Keywords: Family Business; Lawsuits and Litigation; Rights; Management Succession; Family Ownership; Family and Family Relationships; Power and Influence; Media and Broadcasting Industry

April 2021 (Revised March 2024)
Case

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media