Marketing Safety - Publications - Faculty & Research

February 1998
Teaching Note

Aladdin Knowledge Systems TN

Teaching Note for (9-598-018). View Details

Keywords: Mergers and Acquisitions; Competition; Marketing; Sales; Distribution; Safety; Globalization; Integration; Information Technology Industry; Europe; United States

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February 2011
Teaching Note

Porsche: The Cayenne Launch (TN)

By: John Deighton and Jill Avery

Teaching Note for 511-068. View Details

Keywords: Brands and Branding; Sports; Product Development; Value; Safety; Internet and the Web; Communication Technology; Auto Industry

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February 1987 (Revised January 1989)
Case

SmithKline Consumer Products: The Contac Relaunch

In March 1986, a tamperer contaminated CONTAC Cold Capsules, SmithKline Consumer Product's most popular product. To relaunch CONTAC after withdrawing it from the market, the management team had to present a plan of action to the corporation board. They knew CONTAC's 25... View Details

Keywords: Safety; Crisis Management; Product Launch; Pharmaceutical Industry

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02 Mar 2020
What Do You Think?

Are Candor, Humility, and Trust Making a Comeback?

success.” There were several nuanced responses that prompt the question in the title above. Arie Goldshlager commented that, “for every similar (example to that of the Commonwealth Bank) candor marketing example, I see many more... View Details

Keywords: by James Heskett

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

product safety expert, and we have a shared interest in what keeps safer products from reaching the market and what keeps less safe products on store shelves. In 2002 she wrote: As the world's largest... View Details

Keywords: by Max H. Bazerman; Retail

14 Jun 2016
First Look

June 14, 2016

Understanding Psychological Safety in Healthcare and Education Organizations: A Comparative Perspective By: Edmondson, Amy C., Monica Higgins, Sara J. Singer, and Jennie Weiner Abstract—Psychological safety... View Details

Keywords: Sean Silverthorne

29 Oct 2020
Research & Ideas

The COVID Gender Gap: Why Fewer Women Are Dying

health officials to consider targeting men when communicating recommendations around COVID-19 to attempt to increase compliance with safety regulations—for their own good and the good of society, Pons says. "You can imagine that some men... View Details

Keywords: by Dina Gerdeman; Health

29 May 2014
Research & Ideas

Research Symposium 2014

intrusive, and negative." That wariness is costly, because feedback from the front lines is often vital to improving business practices and safety measures. With that in mind, Edmondson discussed how to foster a workplace culture of open... View Details

Keywords: by Carmen Nobel; Accounting; Health

19 Dec 2018
Sharpening Your Skills

New Year, New Habits

number of actions that build society. The following studies reveal proven methods of encouraging healthy eating and exercise. A Simple Way for Restaurant Inspectors to Improve Food Safety Basic tweaks to the schedules of food View Details

Keywords: by Sean Silverthorne

06 May 2019
Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all,... View Details

Keywords: by Danielle Kost; Health

March 2021 (Revised January 2022)
Case

Philips: Redefining Telehealth

By: Regina E. Herzlinger, Alec Petersen, Natalie Kindred and Sara M. McKinley

As one of the world’s largest healthcare companies, Philips sought to reach beyond the walls of the hospital and expand its hospital-to-home program to gain future competitive advantage through technology solutions combining predictive analytics with care delivery. By... View Details

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29 May 2012
First Look

First Look: May 29

Publication:Stanford Social Innovation Review (summer 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ssireview.org/articles/entry/in_search_of_the_hybrid_ideal Coordinating Marketing and Sales in B2B... View Details

Keywords: Sean Silverthorne

04 Apr 2007
Research & Ideas

The Business of Global Poverty

of people living in poverty at the bottom of the wealth pyramid, versus the relative handful at the pyramid's peak, represents what is potentially the most explosive socioeconomic challenge facing the world. Now, with markets in the... View Details

Keywords: by Garry Emmons

09 Mar 2010
First Look

First Look: March 9

run as a public utility. The Panamanian government, in contrast, has run the Canal as a for-profit corporation, increasing safety and decreasing costs along the way. Maurer and Yu's nuanced analysis of the contribution of the United... View Details

Keywords: Martha Lagace

07 Oct 2014
First Look

First Look: October 7

comparative advantages of intermediate versus final disclosure policies in fostering innovation. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2288746 October 2014 The Compass (Newsletter of the American Society of View Details

Keywords: Sean Silverthorne

04 Mar 2014
First Look

First Look: March 4

Organizational Psychology and Organizational Behavior Psychological Safety: The History, Renaissance, and Future of an Interpersonal Construct By: Edmondson, Amy C., and Zhike Lei Abstract—Psychological safety describes people's... View Details

Keywords: Sean Silverthorne

25 May 2020
Research & Ideas

Has Occupational Licensing Outlived Its Usefulness?

on consumers, platform managers, and policymakers. Martha Lagace: What piqued your interest in this research? Chiara Farronato: I study market design choices of online platforms from eBay to Airbnb. Online platforms help match many... View Details

Keywords: by Martha Lagace; Service

March 2023
Case

Woven Planet - Designing Software for the Car of the Future

By: Gary P. Pisano and Catherine Piner

Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details

Keywords: Technology; Automated Driving; Innovation; Organizational Culture; Applications and Software; Safety; Product Launch; Product; Auto Industry; Technology Industry

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15 Dec 2009
First Look

First Look: Dec. 15, 2009

explored in this paper. Restructuring Within an Academic Health Center to Support Quality and Safety: The Development of the Center for Quality and Safety at the Massachusetts General Hospital Authors:Richard Bohmer, Jonathan David Bloom,... View Details

Keywords: Martha Lagace