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  • Fast Answer

Entrepreneurial Marketing

research databases: understand industries, competitive landscape, consumers.   eMarketer: marketing reports and infographics for both B2B and B2C. Also useful for understanding how users are... View Details
  • September 1997 (Revised October 2001)
  • Case

efficient market services: August 1993 (A)

By: Paul A. Gompers and Jeffrey A. Farrell
Penny Baron, vice president of efficient market services, must decide how to finance rapid expansion for a young market research company. Venture leasing is a possibility and terms are explored. View Details
Keywords: Venture Capital; Growth Management; Research; Marketing; Financing and Loans; Business Startups; Management Teams; Leasing; Service Industry; United States
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  • Research Summary

Marketing and Advertising and Society

By: Stephen A. Greyser
Stephen A. Greyser is continuing to write on and conduct research into the role of marketing and advertising in society. He analyzed in 'Marketing and Public Policy' the evolution of legal and consumer-based issues over recent decades and, for a Stanford University... View Details
  • Fast Answer

Trade publications: industry research

statistics or information on products and market share. To find out if Baker or another Harvard library subscribes to a particular trade publication, search by title in View Details
  • Web

Positions - Faculty & Research

research influencing both academics and practitioners. The position entails case method teaching and teaching in graduate and executive education programs and creative development of appropriate teaching materials. Accounting and... View Details
  • October 1995 (Revised December 1995)
  • Case

Marketing the National Hockey League

By: V. Kasturi Rangan and Marie Bell
One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details
Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry
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  • 2019
  • Chapter

Behavioral Economics and Health-Care Markets

By: Amitabh Chandra, Benjamin Handel and Joshua Schwartzstein
This chapter summarizes research in behavioral health economics, focusing on insurance markets and product markets in health care. We argue that the prevalence of choice difficulties and biases leading to mistakes in these markets establish a special place for them in... View Details
Keywords: Behavioral Economics; Consumer Behavior; Economics; Health Care and Treatment; Insurance; Markets
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  • Web

Entrepreneurship - Faculty & Research

The Experimentation Machine: Finding Product–Market Fit in the Age of AI . Damn Gravity Media, 2025. Boom, Bust, or Bullseye? Navigating the Short-Term Rental Market By: John Macomber , Juan Pablo Heusser Killing, Siddhant Pardeshi and... View Details
  • Web

Finance - Faculty & Research

McCarthy and Sebastian Hillenbrand 2025 | Working Paper | Faculty Research This paper examines the role of heterogeneous investor beliefs in explaining stock market puzzles. Using survey data, we show that... View Details
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

show that, even in a world with perfect capital markets and without differences in innate ability, wealthy parents invest, on average, more in their offspring than poorer ones. As a result, persistence of economic status is higher at the... View Details
Keywords: Dina Gerdeman
  • Web

Faculty & Research - Global

Faculty & Research Facilitating faculty research and case development on an international scale Our unprecedented network of research centers and regional offices in key areas... View Details
  • 08 Oct 2015
  • Working Paper Summaries

Market Reaction to Mandatory Nonfinancial Disclosure

Keywords: by Jyothika Grewal, Edward J. Riedl & George Serafeim
  • 2013
  • Working Paper

Managers and Market Capitalism

By: Rebecca Henderson and Karthik Ramanna
In a capitalist system based on free markets, do managers have responsibilities to the system itself? If they do, should these responsibilities shape their behavior when they are engaging in the political process in an attempt to structure the institutions of... View Details
Keywords: Market Design; Economic Systems; Managerial Roles; Government and Politics
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  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

future research on the joint pursuit of financial and social goals in organizations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55763 forthcoming Organization Science Coupling Labor Codes of Conduct and Supplier... View Details
Keywords: Dina Gerdeman
  • 27 Feb 2012
  • Research & Ideas

When Researchers Cheat (Just a Little)

strongly rewarded for a positive result," says John, now an assistant professor of marketing at Harvard Business School. This system can drive researchers to bend the rules to get a desirable outcome.... View Details
Keywords: by Katie Johnston; Education
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

2018 Pearson Education Horngren's Cost Accounting: A Managerial Emphasis By: Datar, Srikant M., and Madhav Rajan Abstract—Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently... View Details
Keywords: Sean Silverthorne
  • January 2001 (Revised July 2003)
  • Case

Pharmacyclics: Financing Research & Development

By: Malcolm P. Baker, Richard S. Ruback and Aldo Sesia
Pharmacyclics (NASDAQ: PCYC), a pharmaceutical company that manufactures products that will improve existing therapeutic treatments for cancer, arteriosclerosis, and retinal disease, was considering a $60 million private placement in February 2000. The company had more... View Details
Keywords: Valuation; Cash Flow; Financing and Loans; Business Startups; Financial Strategy; Medical Devices and Supplies Industry; Pharmaceutical Industry; Health Industry
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  • Web

Globalization - Faculty & Research

and Louis Wells on foreign investment in emerging markets - helped pave today’s global research path. Supported by eight Global Research Centers that facilitate our contact... View Details
  • 08 Sep 2016
  • Working Paper Summaries

A Model of Credit Market Sentiment

Keywords: by Robin Greenwood, Samuel G. Hanson, and Lawrence J. Jin; Financial Services
  • September 2015
  • Technical Note

FIELD 2: Situation Analysis

By: Jill Avery
In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details
Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers
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