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- All HBS Web (463)
- Faculty Publications (93)
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- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details
Keywords: by Kristen Senz
- 07 Oct 2008
- First Look
First Look: October 7, 2008
http://papers.nber.org/papers/w14360 Stable Many-to-Many Matchings with Contracts Authors:Bettina-Elisabeth Klaus and Markus Walzl Abstract We consider several notions of setwise stability for many-to-many matching markets with contracts... View Details
Keywords: Martha Lagace
- 17 Aug 2021
- Research & Ideas
Can Autonomous Vehicles Drive with Common Sense?
crossing a solid white line in order to maintain the flow of traffic. Transparency will build trust Ultimately, getting to commonsense AVs will involve more of a gradual process than a single testing event. Even after an AV is deployed,... View Details
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets The 'Luxury Prime': How... View Details
Keywords: by Staff
- 15 May 2012
- First Look
First Look: May 15
changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points... View Details
Keywords: Carmen Nobel
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
near 20 percent online market share. Apparel, greeting cards, party supplies, and office products have reached double-digit penetration as well while sporting goods and cosmetics will likely reach double-digit share in 2011. Pet products... View Details
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
academic psychologists, Harvard Business School professors, directors of organizations, and government officials. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51447 Winter 2017 Oxford Review of Economic Policy The View Details
Keywords: Carmen Nobel
- 22 Jun 2010
- First Look
First Look: June 22
PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where Google enjoys 90% plus market... View Details
Keywords: Martha Lagace
- 04 Nov 2013
- Research & Ideas
The Real Cost of Bribery
It's a sad, quantitative fact that bribery runs so rampant in the world that it has become a Darwinian business tool. A July 2013 report from Transparency International finds that more than one in four people paid a bribe in the past... View Details
Keywords: by Carmen Nobel
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
majority and laggards. While instilling confidence is important, it’s equally important to be clear about how and where to get vaccinated and the convenience of the process. Simplicity and transparency in the enrollment process is... View Details
- 11 Oct 2016
- First Look
October 11, 2016
litigation strategically respond to increased litigation risks in this industry. We find that as patent wars intensify, smartphone vendors not involved in any litigation focus more of their business in markets with weaker intellectual... View Details
Keywords: Sean Silverthorne
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
forthcoming American Economic Journal: Economic Policy Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen Abstract—Assessing the productivity gains from multinational... View Details
Keywords: Sean Silverthorne
- 31 Jan 2017
- First Look
First Look at New Research: January 31, 2017
democratic history and an immediate, practical exercise for anyone looking for a way to strengthen our common civic commitments. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52134 2017 Academy of Management Annals Making View Details
Keywords: Carmen Nobel
- 29 Aug 2017
- First Look
First Look at New Research and Ideas, August 29
consequences of correcting these erroneous beliefs. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53126 Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government By:... View Details
Keywords: Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
forthcoming Journal of Financial Economics The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco Franzoni, Amir Kermani, and Carlo Sommavilla Abstract—This paper shows that the... View Details
Keywords: Dina Gerdeman
- 02 Oct 2012
- First Look
First Look: October 2
better CSR performance face significantly lower capital constraints. Moreover, we provide evidence that both of the hypothesized mechanisms, better stakeholder engagement and transparency around CSR performance, are important in reducing... View Details
Keywords: Sean Silverthorne
- 21 Apr 2015
- First Look
First Look: April 21
to the support of companies, investors, and the initiatives of a number of NGOs, widespread regulatory intervention has yet to materialize. Outside of South Africa, adoption remains voluntary, accomplished via social movement abetted, to varying degrees, by View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
they might get upset," John says. "But that's not necessarily the case." Consumers enmeshed in private, longstanding relationships with the brand were just as likely as newcomers to respond favorably to cost transparency. Cost View Details
- 11 Feb 2019
- Research & Ideas
The Business of Saving the Planet
"The fact that the benefits of addressing the problem of climate change almost certainly outweigh the costs ... does not make concerted global action to address the problem easy." —Climate Change in 2018: Implications for Business If there is one positive... View Details
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
be because we mostly notice the things that government gets wrong. "You drive for miles on perfectly paved roads but are outraged when you run into one pothole," says Michael I. Norton, an associate professor in the Marketing... View Details
Keywords: by Michael Blanding