Market Research - Publications - Faculty & Research

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Faculty & Research - Global

Faculty & Research Facilitating faculty research and case development on an international scale Our unprecedented network of research centers and regional offices in key areas... View Details

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Case 525-001, June 2025. TfL Pension Fund and the 2022 Gilt Market Crisis By: Emil N. Siriwardane , Vincent Dessain, Emer Moloney and Carlota Moniz June 2025 | Case | Faculty Research On September 27, 2022,... View Details

01 Jun 2008
News

Faculty Research Online

confined mostly to entrepreneurs? Visit http://hbswk.hbs.edu/item/5887.html. Encouraging Entrepreneurs: Lessons for Government Policy Who you know and how much money is in your pocket have always been significant contributors to entrepreneurial success. New View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

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Academic Units - Faculty & Research

Academic Units Accounting and Management Business, Government and the International Economy Entrepreneurial Management Finance General Management Marketing Negotiation, Organizations & Markets Organizational... View Details

September 2010
Case

Quanta Research Institute: Rainforest or Hothouse?

By: Willy C. Shih, Jyun-Cheng Wang and Ho Howard Yu

Barry Lam, the CEO and founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the... View Details

Keywords: Change Management; Leading Change; Growth and Development Strategy; Product Development; Organizational Change and Adaptation; Research and Development; Computer Industry; Taiwan

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01 Jun 2011
News

Undergrads Tackle Business Research

For the first time this summer, HBS is sponsoring a ten-week program for fifteen Harvard undergrads to assist faculty with research projects. The Program for Research in View Details

18 Jun 2001
Research & Ideas

When In-House Research Isn’t Enough

marketplace developments have eroded the dominant positions of giant corporations, Chesbrough pointed out, "venture capital has created a second path to market by funding the commercialization of View Details

Keywords: by Jim Aisner

January 2001 (Revised July 2003)
Case

Pharmacyclics: Financing Research & Development

By: Malcolm P. Baker, Richard S. Ruback and Aldo Sesia

Pharmacyclics (NASDAQ: PCYC), a pharmaceutical company that manufactures products that will improve existing therapeutic treatments for cancer, arteriosclerosis, and retinal disease, was considering a $60 million private placement in February 2000. The company had more... View Details

Keywords: Valuation; Cash Flow; Financing and Loans; Business Startups; Financial Strategy; Medical Devices and Supplies Industry; Pharmaceutical Industry; Health Industry

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08 Sep 2016
Working Paper Summaries

A Model of Credit Market Sentiment

Keywords: by Robin Greenwood, Samuel G. Hanson, and Lawrence J. Jin; Financial Services

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Research Design - Impact Investments

Research Design Research Design The Project on Impact Investments uses multi-method research to build insight that is both expansive in its focus and detailed in its analysis.... View Details

Research Summary

Consumer Decision Making and Behavioral Research

By: John T. Gourville

John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

01 Sep 2010
News

Faculty Research Online

http://hbswk.hbs.edu/item/6401.html. Strategy and Execution for Emerging Markets How can multinationals, entrepreneurs, and investors identify and respond to new challenges and opportunities around the world? In this Q&A, Professors Tarun... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance

01 Jun 2014
News

Research Brief: Capitol Gains

the bills due to a vested political interest in their outcomes. Using this model, the researchers discovered a phenomenon undetected by markets: After passage of such signal legislation, firms in the affected industries yielded abnormally... View Details

Keywords: Garry Emmons; Finance; Executive, Legislative, and Other General Government Support; Government

September 2015
Technical Note

FIELD 2: Situation Analysis

By: Jill Avery

In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details

Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers

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Educators

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John A. Quelch and research... View Details

Keywords: by Sean Silverthorne

18 Sep 2014
Working Paper Summaries

Institutional Strategies in Emerging Markets

Keywords: by Christopher Marquis & Mia Raynard

27 Feb 2012
Research & Ideas

When Researchers Cheat (Just a Little)

strongly rewarded for a positive result," says John, now an assistant professor of marketing at Harvard Business School. This system can drive researchers to bend the rules to get a desirable outcome.... View Details

Keywords: by Katie Johnston; Education

Fast Answer

Trade publications: industry research

statistics or information on products and market share. To find out if Baker or another Harvard library subscribes to a particular trade publication, search by title in View Details

Research Summary

Job Market Paper

When to Take the Leap:
The Antecedents and Consequences of Leapfrog CEOs

Much of the prior research on CEO successions focuses on differences between CEOs appointed from within the firm and those appointed from outside;... View Details

February 2010 (Revised March 2016)
Background Note

Marketing Analysis Toolkit: Break-even Analysis

By: Thomas J. Steenburgh and Jill Avery

Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by... View Details

Keywords: Decision Making; Investment Return; Spending; Management Analysis, Tools, and Techniques; Marketing Strategy; Strategic Planning; Mathematical Methods

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