Market Opportunities - Publications - Faculty & Research

23 Jul 2024
In Practice

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

When former President Donald Trump slapped sweeping tariffs on Chinese imports in 2019, the economic dynamics between the world’s two biggest economies forever shifted. American businesses hoping President Joe Biden would return to decades-long precedent instead find... View Details

Keywords: by Rachel Layne; Manufacturing; Retail; Fashion; Industrial Products; Consumer Products; Steel; Transportation; Telecommunications

March 2023
Article

Reaching for Rigor and Relevance: Better Marketing Research for a Better World

By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White

Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details

Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research

March 2024 (Revised May 2024)
Case

Masterpiece for the Masses: The First Art Exchange ARTEX

By: Lauren Cohen, Anastasiya Siroochenko (Siro) and Sophia Pan

Yassir Benjelloun-Touimi, CEO of ARTEX, aspired to marry the world of art and finance. Hoping to promote transparent, fractionalized ownership of renowned artwork, the founder had spent years contemplating the birth of an art stock market. This exchange would allow... View Details

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Digital Marketing Workshop - Course Catalog

HBS Course Catalog Digital Marketing Workshop Course Number 1995 Lecturer Jacob Cook Fall; Q1; 1.5 credits Course Description Digital marketing has transformed the 21st century and has upended the playbooks... View Details

05 Dec 2017
Research & Ideas

What We've Learned from 101 Entrepreneurs in Emerging Markets

will provide educators and researchers unique opportunities to develop comparative approaches using a common database. Gao: There is excitement from students and scholars about using this novel data, particularly since the CEM project... View Details

Keywords: by Sean Silverthorne

02 Jul 2019
News

WeWork: the ‘hypothetical’ company at the heart of the property market

Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

creating a favorable atmosphere for new rare disease treatment options. The most exciting area of opportunity is in genomics and precision medicine (expected to be a $175B market by 2030). With 72% of rare... View Details

Fall 2024
Article

The Credit Rating Agency Market in Africa: Landscape and Future Research Directions

By: Saveshen Pillay and Anywhere Sikochi

We explore the role of credit ratings in global markets and highlight potential opportunities for research on the African credit rating agency market. We trace the evolution of credit ratings and conduct a comprehensive literature review of existing studies globally... View Details

Keywords: Credit Rating; Credit Rating Agencies; Credit; Conflict of Interests; Governing Rules, Regulations, and Reforms; Financial Markets; Africa

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2023
Article

Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study

By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern

Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details

Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry

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Online Entrepreneurial Marketing Course | HBS Online

This course is part of the Entrepreneurship & Innovation and Marketing track. Introduction to Entrepreneurial Marketing ENROLL NOW No application needed for our certificate programs. Start your journey... View Details

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention and... View Details

Keywords: by Sean Silverthorne

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

businesses over the long run: companies such as Tata Group, founded in India in 1868, or Mexican bakery Grupo Bimbo, started in 1945. What sets these firms apart? What can leaders in developed markets learn from them? In the recent... View Details

Keywords: by Sean Silverthorne

Video

Harvard Business School Students Prepare to Enter the Job Market

01 Dec 2010
News

Money and Markets Dominate New Course Offerings

half-course format will play a more prominent role in the elective curriculum in the future because it gives students an opportunity to sample more instructors and ideas,” says Tom Eisenmann, the William J. Abernathy Professor of Business... View Details

Keywords: curriculum

18 Apr 2024
Blog Post

African American Student Union Spotlight on Emerging Markets

relocating to Africa full-time to work within an innovative organization in the investment field. To facilitate this transition, I intend to leverage the HBS Global Opportunity Fellowship GO: AFRICA, which will provide essential support... View Details

03 Apr 2018
News

Taking Frontier Markets to the Next Level

there's often a benefit to being in on the ground floor in some of these markets, where you can seize early opportunities before other players have come in. And the third is often an impact story. “Investors and companies in these View Details

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Globalization and Emerging Markets - Course Catalog

and characteristics provide a unique set of opportunities for entrepreneurs and investors in the developed world and within emerging markets themselves, as well as for politicians and stakeholders searching... View Details

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Armed with your research, how should brand owners respond? A: Brand managers today have little appreciation for the extraordinary brand-building opportunities that come from using the brand to tell stories that resonate in American... View Details

Keywords: by Manda Salls

06 Dec 2010
Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

emerging economies? What are the best ways to leverage local resources? How Do I Identify Opportunities In Emerging Markets? Strategy and Execution for Emerging Markets How can multinationals, entrepreneurs,... View Details

June 2016
Case

Macy's Reinvents Its Millennial Business

By: Boris Groysberg and Sarah L. Abbott

Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this... View Details

Keywords: Marketing; Marketing Strategy; Age; Organizational Structure; Organizational Culture; Business Processes; Fashion Industry; Retail Industry

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