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  • Web

In the News - Creating Emerging Markets

Harvard's Creating Emerging Markets Project HBS Professor Geoffrey Jones provides insights on the evolution of business leadership as part of Columbia University's Center for Sustainable Investment's Emerging View Details
  • Web

Negotiation, Organizations & Markets - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students May 2025 Article Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode... View Details
  • 05 Dec 2017
  • Research & Ideas

What We've Learned from 101 Entrepreneurs in Emerging Markets

will provide educators and researchers unique opportunities to develop comparative approaches using a common database. Gao: There is excitement from students and scholars about using this novel data, particularly since the CEM project... View Details
Keywords: by Sean Silverthorne
  • March 2023
  • Article

Reaching for Rigor and Relevance: Better Marketing Research for a Better World

By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
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  • Fall 2024
  • Article

The Credit Rating Agency Market in Africa: Landscape and Future Research Directions

By: Saveshen Pillay and Anywhere Sikochi
We explore the role of credit ratings in global markets and highlight potential opportunities for research on the African credit rating agency market. We trace the evolution of credit ratings and conduct a comprehensive literature review of existing studies globally... View Details
Keywords: Credit Rating; Credit Rating Agencies; Credit; Conflict of Interests; Governing Rules, Regulations, and Reforms; Financial Markets; Africa
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  • 2023
  • Article

Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study

By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern
Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details
Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry
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  • 02 Jul 2019
  • News

WeWork: the ‘hypothetical’ company at the heart of the property market

  • March 2024 (Revised May 2024)
  • Case

Masterpiece for the Masses: The First Art Exchange ARTEX

By: Lauren Cohen, Anastasiya Siroochenko (Siro) and Sophia Pan
Yassir Benjelloun-Touimi, CEO of ARTEX, aspired to marry the world of art and finance. Hoping to promote transparent, fractionalized ownership of renowned artwork, the founder had spent years contemplating the birth of an art stock market. This exchange would allow... View Details
Keywords: Trading; Art Market; Art Fair; Tokenization; Democratization; Exchange Traded Fund; Price Monitoring; Trends And Opportunities; Financial Liquidity; Financial Markets; Arts; Financial Strategy; Initial Public Offering; Investment Return; Technological Innovation; Business Model; Trends; Stocks; Assets; Diversification; Trade; Financial Services Industry; Fine Arts Industry; Paris; France
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  • Web

Online Entrepreneurial Marketing Course | HBS Online

This course is part of the Entrepreneurship & Innovation and Marketing track. Introduction to Entrepreneurial Marketing ENROLL NOW No application needed for our certificate programs. Start your journey... View Details
  • 27 Feb 2017
  • Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

businesses over the long run: companies such as Tata Group, founded in India in 1868, or Mexican bakery Grupo Bimbo, started in 1945. What sets these firms apart? What can leaders in developed markets learn from them? In the recent... View Details
Keywords: by Sean Silverthorne
  • 03 Apr 2018
  • News

Taking Frontier Markets to the Next Level

there's often a benefit to being in on the ground floor in some of these markets, where you can seize early opportunities before other players have come in. And the third is often an impact story. “Investors and companies in these View Details
  • Web

Globalization and Emerging Markets - Course Catalog

and characteristics provide a unique set of opportunities for entrepreneurs and investors in the developed world and within emerging markets themselves, as well as for politicians and stakeholders searching... View Details
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention and... View Details
Keywords: by Sean Silverthorne
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Armed with your research, how should brand owners respond? A: Brand managers today have little appreciation for the extraordinary brand-building opportunities that come from using the brand to tell stories that resonate in American... View Details
Keywords: by Manda Salls
  • Video

Harvard Business School Students Prepare to Enter the Job Market

  • 01 Dec 2010
  • News

Money and Markets Dominate New Course Offerings

half-course format will play a more prominent role in the elective curriculum in the future because it gives students an opportunity to sample more instructors and ideas,” says Tom Eisenmann, the William J. Abernathy Professor of Business... View Details
Keywords: curriculum
  • 06 Dec 2010
  • Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

emerging economies? What are the best ways to leverage local resources? How Do I Identify Opportunities In Emerging Markets? Strategy and Execution for Emerging Markets How can multinationals, entrepreneurs,... View Details
  • 18 Apr 2024
  • Blog Post

African American Student Union Spotlight on Emerging Markets

relocating to Africa full-time to work within an innovative organization in the investment field. To facilitate this transition, I intend to leverage the HBS Global Opportunity Fellowship GO: AFRICA, which will provide essential support... View Details
  • 09 Mar 2003
  • Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

can't seem to get innovation right. When companies keep improving their existing products and services to meet their best customers' needs, they eventually run into the "innovator's dilemma." By doing everything right, they create View Details
Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony
  • Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

$340B market by 2027) are all creating a favorable atmosphere for new rare disease treatment options. The most exciting area of opportunity is in genomics and precision medicine (expected to be a $175B View Details