Market Intelligence - Publications - Faculty & Research

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details

Keywords: by Ben Rand; Technology

08 Dec 2015
Research Event

Research Trends Discussed at India and South Asia Conference

is important, attendees said, because after all, a glimpse at India’s past can provide a way of understanding where business is heading in the future. Social scientists in a business school are always looking for intelligent ways to... View Details

Keywords: by Dina Gerdeman; Education

08 Jun 2010
First Look

First Look: June 8

Product Market Competition Lead Firms to Decentralize? Authors:Nicholas Bloom, Raffaella Sadun, and John Van Reenen Publication:American Economic Review: Papers and Proceedings 100, no. 2 (May 2010) Abstract There is a widespread sense... View Details

Keywords: Martha Lagace

26 Sep 2024
HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

What would Aristotle think about self-driving cars? As the abilities of artificial intelligence systems to automate complex tasks accelerate, warnings about the dangers of outsourcing life-and-death decisions to machines are pumping the... View Details

Keywords: by Tom Quinn; Auto; Technology

10 Sep 2024
Research & Ideas

What Happens When Business Owners Turn to ChatBots for Advice

AI can help you become a better writer, coder, and researcher. But can the powerful technology boost business acumen and economic performance? Sort of, says a recent study. An experimental artificial intelligence (AI) mentor designed to... View Details

Keywords: by Ben Rand

23 Jun 2021
Research & Ideas

One More Way the Startup World Hampers Women Entrepreneurs

to female consumers. An app that allows pregnant women to request a seat on public transport, for example, was rated more than 99 percent female-focused, while an app using artificial intelligence to help managers with diversity was rated... View Details

Keywords: by Michael Blanding

03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

already in numerous areas such as marketing and customer acquisition. These same capacities will be the foundational elements for creating an intelligent small business financial platform or dashboard.... View Details

Keywords: by Martha Lagace; Banking; Financial Services

24 Jan 2017
First Look

First Look at New Research: January 24, 2017

January 2017 Review of Financial Studies Being Surprised by the Unsurprising: Earnings Seasonality and Stock Returns By: Chang, Tom Y., Samuel M. Hartzmark, David H. Solomon, and Eugene F. Soltes Abstract—We present evidence consistent with View Details

Keywords: Sean Silverthorne

03 Dec 2008
What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

intelligent choice so important to effectively functioning markets. Worse yet, the financial products were created by financial engineers motivated to make them complex and therefore harder to understand. What is to be done? According to... View Details

Keywords: by Jim Heskett

29 May 2018
First Look

New Research and Ideas, May 29, 2018

Artificial Intelligence Vodafone was operating in the fast-moving telecommunications market where innovation and scale were key. Faced with an onslaught of technological advances—big data, automation, and... View Details

Keywords: Dina Gerdeman

01 May 2018
First Look

First Look at New Research and Ideas, May 1, 2018

Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP) No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/218080 Harvard Business School... View Details

Keywords: Sean Silverthorne

05 Aug 2002
Research & Ideas

Are Consumers the Cure for Broken Health Insurance?

If companies are willing to embrace a new model of health coverage—one that places control over costs and care directly in the hands of employees—the competitive forces that spur productivity and innovation in consumer markets can be... View Details

Keywords: by Regina E. Herzlinger

12 Nov 2024
HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

his business within the broader needs of the economy, linking his pitch to the job market and a criminal justice system that’s bloated and costly to taxpayers. By 2022, Blakeman’s team developed ConflixAI, using artificial View Details

Keywords: by Avery Forman; Employment

06 Apr 2020
Research & Ideas

Where Do Workers Go When the Robots Arrive?

the economy at large absorb adverse economic shocks? Or does the local population decline, stuck in economic decay? The answers to those questions are vital for economists, policymakers, and local governments to decide as new waves of technology, such as artificial... View Details

Keywords: by Rachel Layne; Manufacturing

05 Sep 2000
What Do You Think?

Whither the Information Economy?

happens then? Will it, like the German intelligence in World War II when it was fed massive amounts of both incorrect and correct information by the British, simply grind to a halt? Or will this just create a growing View Details

Keywords: by James Heskett

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

everything—was reportedly in conversations to buy some of those storefronts—possibly its first real beach-head in the brick-and-mortar world. As harbingers of the future of retail, these events certainly caught the attention of Harvard Business School View Details

Keywords: by Sean Silverthorne; Retail

29 Jun 2007
First Look

First Look: June 29, 2007

http://www.hbs.edu/research/pdf/07-103.pdf Cases & Course MaterialsBancaja: Developing Customer Intelligence (A) Harvard Business School Case 107-055 In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of... View Details

Keywords: Martha Lagace

01 Oct 2024
Research & Ideas

How Politics Drives Business Decisions in a Polarized Nation

write. The researchers estimated that during a four-year political cycle, a firm loses 0.52 percent to 0.62 percent more of its market capitalization (between $89 million to $107 million) if it is rated by a misaligned credit-rating... View Details

Keywords: by Jay Fitzgerald

13 Jun 2012
HBS Case

HBS Cases: A Startup Takes On the Credit Ratings Giants

write an exciting case about this topic." Although Becker never spoke with Jules Kroll directly while writing the case, Kroll's reputation is legendary enough to speak for itself. The corporate intelligence firm he started in the... View Details

Keywords: by Maggie Starvish; Banking; Financial Services

23 Jul 2001
Research & Ideas

How the Giants of Enterprise Seized the Future

enterprise, the future is not something that just happens. It is something they create. —Richard S. Tedlow A born empire builder, Carnegie could see in the early 1870s that steel was destined to transform the material basis of civilization. View Details

Keywords: by Richard S. Tedlow

Publications