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      • April 2010 (Revised June 2011)
      • Background Note

      Television Competes for a Digital Audience

      By: Stephen P. Bradley and Nancy Bartlett
      In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online... View Details
      Keywords: Television Entertainment; Marketing Strategy; Media and Broadcasting Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Television Competes for a Digital Audience." Harvard Business School Background Note 710-476, April 2010. (Revised June 2011.)
      • 2010
      • Book

      Beauty Imagined: A History of the Global Beauty Industry

      By: Geoffrey Jones
      The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details
      Keywords: Globalized Markets and Industries; Brands and Branding; Industry Growth; Beauty and Cosmetics Industry
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      Jones, Geoffrey. Beauty Imagined: A History of the Global Beauty Industry. Oxford ; New York: Oxford University Press, 2010.
      • 2010
      • Book

      Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]

      By: Geoffrey Jones
      Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us... View Details
      Keywords: Business History; Business Growth and Maturation; Multinational Firms and Management; Corporate Strategy; Organizational Culture; Globalization; Brands and Branding; Consumer Products Industry
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      Jones, Geoffrey. Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]. Istanbul: Türkiye İş Bankası Kültür Yayınları, 2010, Turkish ed.
      • February 2010
      • Case

      Go Mobile: The Phirbol Franchise

      By: Rajiv Lal and Natalie Kindred
      To grow Phirbol, a telecom retail franchise chain in Delhi, India's underdeveloped markets, its founders were exploring ways to offer more value to the franchisees. In mid-2009, the Phirbol franchise was comprised of some 150 franchisees that had converted their small... View Details
      Keywords: Business Model; Business Startups; Innovation and Management; Brands and Branding; Service Operations; Franchise Ownership; Value Creation; Telecommunications Industry; Delhi
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      Lal, Rajiv, and Natalie Kindred. "Go Mobile: The Phirbol Franchise." Harvard Business School Case 510-020, February 2010.
      • February 2010 (Revised June 2011)
      • Case

      SEWA Trade Facilitation Center: Changing the Spool

      By: Mukti Khaire and Kathleen L. McGinn
      The case is about the decision to convert a not-for-profit organization into a for-profit company. SEWA Trade Facilitation Center (STFC), which is part of a larger non-profit organization—the Self-Employed Women's Association (SEWA)—works to improve the livelihoods of... View Details
      Keywords: Cooperative Ownership; For-Profit Firms; Gender; Business Model; Organizational Change and Adaptation; Nonprofit Organizations; Arts; Entrepreneurship; Economic Growth; Growth and Development Strategy; Consumer Products Industry; India
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      Khaire, Mukti, and Kathleen L. McGinn. "SEWA Trade Facilitation Center: Changing the Spool." Harvard Business School Case 810-044, February 2010. (Revised June 2011.)
      • 2010
      • Book

      Wealth and Justice: The Morality of Democratic Capitalism

      By: Peter Wehner and Arthur C. Brooks
      Popular opinion would have us believe that America's free market system is driven by greed and materialism, resulting in gross inequalities of wealth, destruction of the environment, and other social ills. Even proponents of capitalism often refer to the free market as... View Details
      Keywords: Capitalism; Economic Systems; Ethics; Moral Sensibility
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      Wehner, Peter, and Arthur C. Brooks. Wealth and Justice: The Morality of Democratic Capitalism. Washington, DC: AEI Press, 2010.
      • January 2010 (Revised October 2010)
      • Case

      Colombia: Strong Fundamentals, Global Risk

      By: Aldo Musacchio, Richard H. K. Vietor, Jonathan Schlefer and Carolina Camacho
      By mid-2009 Colombian President Alvaro Uribe had ended decades of virtual civil war and strengthened the business climate, but he faced tough economic challenges. Though he had instituted prominent market reforms and brought inflation down sharply, Colombia seemed... View Details
      Keywords: Developing Countries and Economies; Economic Growth; Macroeconomics; Trade; Global Strategy; Infrastructure; Business and Government Relations; Colombia
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      Musacchio, Aldo, Richard H. K. Vietor, Jonathan Schlefer, and Carolina Camacho. "Colombia: Strong Fundamentals, Global Risk." Harvard Business School Case 710-012, January 2010. (Revised October 2010.)
      • December 2009 (Revised February 2010)
      • Case

      The Investment Fund for Foundations (TIFF) in 2009

      By: Luis M. Viceira and Brendon Christopher Parry
      In late June 2009, management at The Investment Fund for Foundations (TIFF) was considering expanding the footprint of the TIFF Diversified Fund (TDF), the first truly comprehensive endowment management vehicle offered under the TIFF banner. The recent large capital... View Details
      Keywords: Financial Crisis; Asset Management; Financial Strategy; Investment Funds; Risk Management; Product Marketing; Financial Services Industry; United States
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      Viceira, Luis M., and Brendon Christopher Parry. "The Investment Fund for Foundations (TIFF) in 2009." Harvard Business School Case 210-008, December 2009. (Revised February 2010.)
      • 2009
      • Chapter

      Opening Platforms: When, How and Why?

      By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
      Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened-that... View Details
      Keywords: Decision Choices and Conditions; Governance Controls; Market Participation; Digital Platforms
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      Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Opening Platforms: When, How and Why?" Chap. 6 in Platforms, Markets and Innovation, edited by Annabelle Gawer. Cheltenham, U.K. and Northampton, MA: Edward Elgar Publishing, 2009.
      • October 2009 (Revised July 2013)
      • Case

      Gilead Sciences, Inc.: Access Program

      By: V. Kasturi Rangan and Katharine Lee
      Gilead Sciences, the U.S. leader in HIV/AIDS medicines, with global sales of $5.4 billion in 2009, had undertaken several innovative actions to make its anti-viral products available to over 100 low- and middle-income countries. Having reached nearly 680,000 patients... View Details
      Keywords: Health Care and Treatment; Emerging Markets; Product; Sales; Competitive Strategy; Biotechnology Industry; Pharmaceutical Industry
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      Rangan, V. Kasturi, and Katharine Lee. "Gilead Sciences, Inc.: Access Program." Harvard Business School Case 510-029, October 2009. (Revised July 2013.)
      • 2009
      • Working Paper

      Don't Just Survive - Thrive: Leading Innovation in Good Times and Bad

      By: Lynda M. Applegate and J. Bruce Harreld
      Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply... View Details
      Keywords: Organizational Change and Adaptation; Risk Management; Leading Change; Innovation and Management; Crisis Management; Growth and Development Strategy
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      Applegate, Lynda M., and J. Bruce Harreld. "Don't Just Survive - Thrive: Leading Innovation in Good Times and Bad." Harvard Business School Working Paper, No. 09-127, April 2009. (Revised May 2009.)
      • April 2009 (Revised May 2010)
      • Case

      Urbi and the City Licensee Managers

      By: John D. Macomber and Regina Garcia-Cuellar
      A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches... View Details
      Keywords: Mortgages; Government and Politics; Housing; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Production; Supply Chain; Organizational Culture; Franchise Ownership; Partners and Partnerships; Competitive Advantage; Real Estate Industry; China; India; Mexico; United States
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      Macomber, John D., and Regina Garcia-Cuellar. "Urbi and the City Licensee Managers." Harvard Business School Case 209-144, April 2009. (Revised May 2010.)
      • February 2009 (Revised December 2009)
      • Case

      Merck: Global Health and Access to Medicines

      By: V. Kasturi Rangan and Katharine Lee
      The case describes the effort of Merck, a global leader in pharmaceuticals, in making available its medicines to the poor. The challenge for the company (or for that matter, any pharmaceutical company) is how to integrate its business strategy with its corporate social... View Details
      Keywords: Globalized Firms and Management; Health Care and Treatment; Emerging Markets; Corporate Social Responsibility and Impact; Poverty; Business Strategy; Pharmaceutical Industry
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      Rangan, V. Kasturi, and Katharine Lee. "Merck: Global Health and Access to Medicines." Harvard Business School Case 509-048, February 2009. (Revised December 2009.)
      • January – February 2009
      • Article

      Content vs. Advertising: The Impact of Competition on Media Firm Strategy

      By: David Godes, Elie Ofek and Miklos Sarvary
      Media firms compete in two connected markets. They face rivalry for the sale of content to consumers, and at the same time, they compete for advertisers seeking access to the attention of these consumers. We explore the implications of such two-sided competition on the... View Details
      Keywords: Monopoly; Duopoly and Oligopoly; Business Model; Price; Media; Competitive Strategy; Competitive Advantage; Advertising; Profit; Media and Broadcasting Industry
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      Godes, David, Elie Ofek, and Miklos Sarvary. "Content vs. Advertising: The Impact of Competition on Media Firm Strategy." Marketing Science 28, no. 1 (January–February 2009): 20–35.
      • November 2008
      • Journal Article

      Financial Constraints and Growth: Multinational and Local Firm Responses to Currency Crises

      By: Mihir A. Desai, C. Fritz Foley and Kristin Forbes
      This paper examines how financial constraints and product market exposures determine the response of multinational and local firms to sharp depreciations. U.S. multinational affiliates increase sales, assets, and investment significantly more than local firms during,... View Details
      Keywords: Economic Growth; Financial Crisis; Currency; Private Equity; Foreign Direct Investment; Multinational Firms and Management; Emerging Markets; United States
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      Desai, Mihir A., C. Fritz Foley, and Kristin Forbes. "Financial Constraints and Growth: Multinational and Local Firm Responses to Currency Crises." Review of Financial Studies 21, no. 6 (November 2008).
      • 2008
      • Working Paper

      Platform Competition, Compatibility, and Social Efficiency

      By: Ramon Casadesus-Masanell and Francisco Ruiz-Aliseda
      Katz and Shapiro (1985) study systems compatibility in settings with one-sided plat- forms and direct network effects. We consider systems compatibility in settings with two-sided platforms and indirect network effects to develop an explanation why markets with... View Details
      Keywords: Network Effects; One-Sided Platforms; Two-Sided Platforms; Competition
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      Casadesus-Masanell, Ramon, and Francisco Ruiz-Aliseda. "Platform Competition, Compatibility, and Social Efficiency." Harvard Business School Working Paper, No. 09-058, October 2008. (Revised November 2009.)
      • 2008
      • Working Paper

      Opening Platforms: How, When and Why?

      By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
      Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened-that... View Details
      Keywords: Decision Choices and Conditions; Governance Controls; Market Participation; Digital Platforms
      Citation
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      Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Opening Platforms: How, When and Why?" Harvard Business School Working Paper, No. 09-030, September 2008.
      • 2008
      • Book

      Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

      By: Gerald Zaltman and Lindsay Zaltman
      Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
      Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
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      Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
      • 2008
      • Chapter

      Innovation and the Evolution of Market Structure for Internet Access in the United States

      By: Shane Greenstein
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      Greenstein, Shane. "Innovation and the Evolution of Market Structure for Internet Access in the United States." Chap. 3 in The Internet and American Business, edited by William Aspray and Paul Ceruzzi, 47–104. MIT Press, 2008.
      • October 2007
      • Background Note

      Price Formation

      By: Joshua D. Coval and Erik Stafford
      Investigates how prices are formed in competitive capital markets. Focuses on a single security called AOE. Students compete with computer traders and each other for market making and informed trading profits. Participants receive a variety of public news in the form... View Details
      Keywords: Capital Markets; Price; Profit; Corporate Disclosure; Newsletters; Industry Structures; Business Processes; Competitive Strategy
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      Coval, Joshua D., and Erik Stafford. "Price Formation." Harvard Business School Background Note 208-040, October 2007.
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