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- All HBS Web (378)
- Faculty Publications (86)
Show Results For
- All HBS Web (378)
- Faculty Publications (86)
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?"... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
they might get upset," John says. "But that's not necessarily the case." Consumers enmeshed in private, longstanding relationships with the brand were just as likely as newcomers to respond favorably View Details
- 01 Mar 2018
- News
Every Trick in the Book
with some as large as 9,000 square feet, each stocking as many as 25,000 titles. BookHampton owner Carolyn Brody offers just a small selection of games and knickknacks—which offer higher profit margins than books do. “I want this View Details
Keywords: April White
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
that a sizable decline in mortgage payments (up to 50%) induces a significant increase in car purchases (up to 35%). This effect is attenuated by voluntary deleveraging. Borrowers with lower incomes and... View Details
Keywords: Sean Silverthorne
- 11 Jun 2013
- First Look
First Look: June 11
well-established negative correlation between staggered boards (SBs) and firm value could be due to SBs leading to lower value or a reflection of low-value firms' greater View Details
Keywords: Carmen Nobel
- 09 Feb 2010
- First Look
First Look: Feb. 9
of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where View Details
Keywords: Martha Lagace
- 20 Dec 2018
- Blog Post
A Time For Opportunity In Food and Agriculture
wearing multiple hats is always required. Chen explained that when he started at Toast, “it was about getting customers, getting products to market quickly, and setting up customer success teams.” But over time, his roles shifted View Details
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
fundamental to improving accuracy. Even more important, knowing the margin of error on a forecast is vital to being able to react when the... View Details
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
regulatory, and quality control expertise. On average, the client eventually accepts only 15% of all new flavors for full market evaluation, and only 5% to 10% make their way to the marketplace. Meanwhile,... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 07 Sep 2011
- First Look
First Look: Sept. 7
industries in its preferred direction. We find that exogenous price shocks proved particularly helpful in this regard. The Impact of Relative Standards on the Propensity to Disclose Authors:Alessandro... View Details
Keywords: Sean Silverthorne
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
Propensity to Disclose," in the April 2012 issue of the Journal of Marketing Research, and "Strangers on a Plane: Context-Dependent Willingness to Divulge Sensitive... View Details
Keywords: by Carmen Nobel
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a brand biography View Details
Keywords: Sean Silverthorne
- 02 Sep 2014
- First Look
First Look: September 2
neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent... View Details
Keywords: Sean Silverthorne
- 28 Sep 2010
- First Look
First Look: September 28, 2010
exhibit direct network effects. When there are direct network effects, users prefer to consume the same applications to benefit from consumption complementarities. We show that... View Details
Keywords: Sean Silverthorne
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
Coke would say more to consumers about the character of Pepsi than Coke. And when Pepsi did famously "challenge" Coke 20 years ago, it was with blindfolded consumers... View Details
Keywords: by John Quelch
- 02 May 2017
- First Look
First Look at New Research: May 2, 2017
showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral content spreads and the ability of View Details
Keywords: Carmen Nobel
- 26 Jun 2019
- Research & Ideas
Why the US-China Tariff Standoff Hurts American Companies More
affected by the retaliation tariffs started falling by 5 percent, on average. US retailers partially absorbed the tariffs. In-progress analyses of retail prices show more heterogeneity, with some retailers passing higher import costs to... View Details
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
as a complement to existing theory-creating methods, such as multiple-case inductive studies, as well as traditional methods of causal inference. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55043 Arbitration... View Details
Keywords: Dina Gerdeman
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
Zipcar approach environmental issues with profit margins in mind. The paper lays out three ways for firms to profit from investing in sustainability: forestalling risk, increasing operational efficiency, and... View Details
- 02 Jun 2010
- First Look
First Look: June 2
sold, inventory, and gross margin (defined here as the ratio of sales to cost of goods sold) as three endogenous variables. We construct a simultaneous equations model, estimated using public financial and... View Details
Keywords: Martha Lagace