Publications

June 2018 (Revised October 2020)
Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

15 Apr 2014
First Look

First Look: April 15

13% of employment over two years. In short, private equity buyouts catalyze the creative destruction process in the labor market, with only a modest net impact on employment. The creative destruction response mainly involves a more rapid reallocation of jobs View Details

Keywords: Sean Silverthorne

15 Apr 2008
First Look

First Look: April 15, 2008

Working PapersOrganizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry Authors:Dennis Campbell, Srikant M. Datar, and Tatiana Sandino Abstract Many companies operate units... View Details

Keywords: Martha Lagace

April 2019 (Revised October 2020)
Case

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery

On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,... View Details

October 2002 (Revised March 2013)
Case

Intermountain Health Care

By: Richard M.J. Bohmer, Amy C. Edmondson and Laura Feldman

Intermountain Health Care (IHC), an integrated delivery system based in Utah, has adopted a new strategy for managing health care delivery. The approach focuses management attention not only on the facilities where care takes place but also on physician decision making... View Details

Keywords: Ethnicity; Innovation Strategy; Cost Management; Information Technology; Organizational Structure; Technology Adoption; Performance Improvement; Problems and Challenges; Adoption; Change Management; Cost vs Benefits; Health Care and Treatment; Health Industry; Utah

2021
Book

The Power of Trust: How Companies Build It, Lose It, Regain It

By: Sandra J. Sucher and Shalene Gupta

Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees,... View Details

06 Aug 2013
First Look

First Look: August 6

behavior assume that unethical behavior triggers negative affect. In this paper, we challenge this assumption and demonstrate that unethical behavior can trigger positive affect, which we term a "cheater's high." Across six... View Details

Keywords: Anna Secino

August 2014 (Revised May 2015)
Case

Teaming at Disney Animation

By: Amy C. Edmondson, David L. Ager, Emily Harburg and Natalie Bartlett

Jonathan Geibel, Director of Systems at Walt Disney Animation Studios (hereafter referred to as Disney Animation), walked through the workspace occupied by the group he had been tasked to lead. Geibel knew he was part of a creative and magical environment. The Disney... View Details

Keywords: Leading Change; Creativity; Organizational Structure; Animation Entertainment; Organizational Culture; Groups and Teams; Motion Pictures and Video Industry; Entertainment and Recreation Industry; United States

Teaching Interest

The Business of Entertainment, Media, and Sports (MBA)

By: Anita Elberse

This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details

August 2023 (Revised December 2023)
Case

Automating Morality: Ethics for Intelligent Machines

By: Joseph L. Badaracco Jr. and Tom Quinn

As autonomy became a more significant part of modern life – most notably in autonomous vehicles (AVs), such as Teslas – ethical debates about whether and how to impart ethics to machines heated up. Utilitarians pointed out that autonomous vehicles crashed much less... View Details

Keywords: Cost vs Benefits; Judgments; Fairness; Moral Sensibility; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Technology Adoption; Risk and Uncertainty; Cognition and Thinking; Technological Innovation; Auto Industry; Technology Industry; Africa; Asia; Europe; North and Central America; Oceania; South America

21 Aug 2000
Lessons from the Classroom

Under the Magnifying Glass: The Benefits of Being a Case Study

What is it really like to be the subject of a case study? According to top executives of four Latin American enterprises that have been held under the magnifying glass, the case study process can hasten a valuable journey of reflection and revitalized communication on... View Details

Keywords: by Martha Lagace

23 Jan 2018
First Look

First Look at New Research and Ideas, January 23, 2018

cross-occupational survey (Study 1), we found that idle time occurs frequently across all occupational categories; we estimate that employers in the United States pay roughly $100 billion in wages for time that employees spend idle.... View Details

Keywords: Sean Silverthorne

June 2001
Case

Bang Networks- The First Customer (A)

By: Jay O. Light and Mary N. Caravella

In November 2000, six-month-old start-up Bang Networks is preparing a proposal for its first paid subscription contract. The recent MBA founders of the new San Francisco--based company believe they have a unique new solution for effective delivery of real-time Web... View Details

Keywords: Business Startups; Negotiation Tactics; Internet and the Web; Valuation; Value Creation; Negotiation Preparation; Information Technology Industry; San Francisco

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November 2003 (Revised November 2015)
Case

Brazil at the Wheel

By: Geoffrey Jones

Taught in the second-year MBA elective on the Evolution of Global Business. Examines the costs and benefits of the Brazilian government's policies to encourage foreign multinationals to develop an automobile industry during the 1950s. A combination of incentives and... View Details

Keywords: Foreign Direct Investment; Multinational Firms and Management; Policy; Government and Politics; Business History; Business and Government Relations; Auto Industry; Brazil

May 2020
Case

M-Lab: Enabling Innovation at Mitsubishi Corporation

By: Krishna Palepu and Allison M. Ciechanover

M-Lab’s founding goals were to infuse an innovation mindset into Mitsubishi Corporation; to catalyze new business opportunities; and to enable a dialogue between Japanese business and Silicon Valley. M-Lab housed representatives from each of Mitsubishi Corporation’s... View Details

Keywords: Business Ventures; Disruption; Transformation; Corporate Entrepreneurship; Multinational Firms and Management; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Japan; United States

2017
Book

Entering StartUpLand: An Essential Guide to Finding the Right Job

By: Jeffrey J. Bussgang

Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be... View Details

Keywords: Business Startups; Managerial Roles; Job Search

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October 2018 (Revised January 2019)
Case

The Financial Crisis: Hank Paulson in 2008

By: Adi Sunderam, Robin Greenwood, Sam Hanson and David Scharfstein

On the afternoon of Monday October 13, 2008, Hank Paulson Jr., the Secretary of the Treasury of the United States, walked into the large conference room across the hall from his office in the Treasury Department. Joining him were Federal Reserve Chairman Ben Bernanke,... View Details

Keywords: Bailout; Regulation; Financial Crisis; History; Governing Rules, Regulations, and Reforms; Decision Making; Banking Industry; Financial Services Industry; Real Estate Industry; United States

14 Jun 2023
Research & Ideas

Four Steps to Building the Psychological Safety That High-Performing Teams Need

authors identify four research-backed steps that leaders can take to cultivate psychological safety among their employees. When properly understood, focusing on these four areas can boost team performance and work culture across... View Details

Keywords: by Kara Baskin

2012
Chapter

Pursuing Public Value: Frameworks for Strategic Analysis and Action

By: Herman B. Leonard and Mark H. Moore

Features Harvard Kennedy School scholars who focus diverse conceptual lenses on a single high-stakes management task—enhancing port security across the United States. This title considers the challenge of driving change in a complex system involving hundreds of private... View Details

Keywords: Leading Change; National Security; Complexity; Performance Improvement; United States

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