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(258)
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- News (64)
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- Faculty Publications (93)
Show Results For
- All HBS Web
(258)
- People (4)
- News (64)
- Research (159)
- Multimedia (4)
- Faculty Publications (93)
- December 2006
- Case
Vipp A/S
By: Robert D. Austin and Daniela Beyersdorfer
Rapidly growing Vipp sells highly differentiated (and expensive) "designer" versions of a product that most buyers think about in purely functional terms: Trash bins. Examines how the company successfully produces and positions a trash bin so that it is regarded as an... View Details
Austin, Robert D., and Daniela Beyersdorfer. "Vipp A/S." Harvard Business School Case 607-052, December 2006.
- Profile
Stephen Temple
Stephen Temple has always enjoyed a good challenge – both personally and professionally. An Ironman triathlete, Brand Manager, and aspiring entrepreneur, his journey has led him to take on a new series of challenges alongside his... View Details
- 13 Apr 2021
- News
Face Value
As a teenager in Houston, Texas, and one of the few Asian students in her high school, Vicky Tsai (MBA 2006) recognized that didn’t fit the accepted beauty standard. She was more drawn to the Western luxury skincare View Details
- 09 Jun 2015
- News
Building change from the ground up
Karim Khoja (AMP 156, 1999) is CEO of Roshan, Afghanistan’s leading telecom provider, with nearly 6 million active subscribers. Before the company began operations in 2003, phone calls were a luxury that few citizens could afford; the... View Details
- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details
- Profile
Fumi Tamaki
the hospitality waters through an internship with Hilton Worldwide, where she will join the luxury and lifestyle brands group. “I want to work at a company that creates something people love, feel passionate... View Details
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
millimeters, so I don’t know how they noticed this. However, this says a lot about who they are. They go into tiny details and make sure that everything is perfect.” Perfection and precision are at the heart of A. Lange & Söhne, which produces View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review article, “How ‘Brand Tourists’ Can... View Details
- Profile
Darrin Rahn
and disruption," Darrin says. "We’re seeing food and beverage brands take a more local and mission-driven approach. My interest is in trying to create sustainable solutions within large food companies." Darrin is giving... View Details
Keywords: CPG
- April 2008
- Teaching Note
Marketing Chateau Margaux (TN)
By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
to the product, as well as the identity of the organizations and community that produce and sell them. For example, the Swiss redefined mechanical watches as luxury goods infused with craftsmanship and beauty. Something I’ve studied... View Details
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
breaks allow for opportunities for students to visit retail companies in person and see what makes the company unique first-hand. Students are passionate about the brands they are considering for potential employment and love the... View Details
Keywords: Consumer Products / Retail
- 06 Dec 2021
- News
The Sparkles in Our Skies
that create Aether’s luxurious packaging. (Only the vegan suede exterior of each jewelry box isn’t biodegradable, but it is recyclable.) “True sustainability is not just something that is sourced responsibly and that you can dispose of... View Details
- Profile
Yubo Cui
and its Chinese stakeholders. In a joint venture with BYD Auto, Daimler was determined to develop and manufacture an affordable electric car. “Our goal was to make it a family car, not a luxury toy,” says Yubo. “We worked ridiculously... View Details
Keywords: Manufacturing/Energy
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the... View Details
Keywords: by Sean Silverthorne
- 28 Jul 2015
- First Look
First Look: July 28, 2015
experienced executive from LVMH, developed a new vision for the brand and made the entry into the Chinese market one of his top priorities. The case describes how Jimmy Choo's leadership team analyzed the Chinese View Details
Keywords: Carmen Nobel
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
- 03 Mar 2015
- First Look
First Look: March 3
on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods View Details
Keywords: Sean Silverthorne
- 27 Nov 2012
- News
The Beauty of the Network
have come from HBS.” Those friends have also been essential in the funding of Restorsea (www.restorsea.com), a line of luxury skincare products with an initial launch of day and eye creams. (Additional products, with expanded... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
study of brand relationships outside of traditional areas by applying new theoretical frameworks and considering new contexts (online digital spaces, consumer collectives, global brands, luxury brands, and... View Details