Filter Results:
(313)
Show Results For
- All HBS Web
(643)
- People (7)
- News (181)
- Research (313)
- Multimedia (14)
- Faculty Publications (198)
Show Results For
- All HBS Web
(643)
- People (7)
- News (181)
- Research (313)
- Multimedia (14)
- Faculty Publications (198)
Sort by
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
Working Knowledge. Ailyn Pestana, junior designer and photo coordinator at Harvard Business School, created the charts above. [Image: Deagreez] Related Reading The Powerful Strategic Tool Companies Should Not Try to Control The Life of View Details
- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury BrandHelena... View Details
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
work to relax and enjoy the small, affordable luxury of a special coffee beverage seemed to resonate with the social and economic moment, she recalls. Six months later she met Howard Schultz, an entrepreneur who acquired the company in... View Details
- 19 Jan 2023
- Research & Ideas
What Makes Employees Trust (vs. Second-Guess) AI?
react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs 18,000 people worldwide and has... View Details
Keywords: by Rachel Layne
- February 2000 (Revised September 2002)
- Case
Forever: De Beers and U.S. Antitrust Law
By: Debora L. Spar and Jennifer Burns
For over a century, the international diamond market has been dominated by one of the most successful cartels on earth. Run by the legendary De Beers Corp., the cartel has managed to keep diamond prices increasing and to prevent the defection that dooms most other... View Details
Keywords: Lawfulness; Monopoly; Luxury; Business and Government Relations; Consumer Products Industry; Mining Industry; Africa; United States
Spar, Debora L., and Jennifer Burns. "Forever: De Beers and U.S. Antitrust Law." Harvard Business School Case 700-082, February 2000. (Revised September 2002.)
- 10 Jan 2023
- Op-Ed
Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage
luxury of long breaks between jobs or extended periods of time to think about their transition before they step into the next thing. Additionally, as Bridges points out, we often don’t see when we are in a neutral zone, that time when we... View Details
Keywords: by Julia Austin
- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
- 05 Jun 2023
- What Do You Think?
Is the Anxious Achiever a Post-Pandemic Relic?
from home. Among other things, the luxury of not having to commute to an office has provided them an opportunity (and a motive) to think deeply about their future, their attitude toward the “time vs. money” tradeoff, and ways of achieving... View Details
Keywords: by James Heskett
- 05 Apr 2004
- Research & Ideas
Six Ways to Build Trust in Negotiations
contracts. Trust may develop naturally over time, but negotiators rarely have the luxury of letting nature take its course. Thus it sometimes seems easiest to play it safe with cautious deals involving few tradeoffs, few concessions, and... View Details
Keywords: by Deepak Malhotra
- July 2021 (Revised September 2024)
- Case
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind
Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details
Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Retail Industry; United States; North America
Avery, Jill, Sandrine Crener, Marie-Cecile Cervellon, and Ranjit Thind. "Supreme: Remaining Cool While Pursuing Growth." Harvard Business School Case 522-006, July 2021. (Revised September 2024.)
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
cheap quartz watches, SMH and other Swiss watchmakers used the success as an opportunity to reintroduce mechanical watches to the market. This time they were advertised not simply as precision timepieces, but as carefully crafted luxury... View Details
- February 2001 (Revised February 2002)
- Case
Estee Lauder and the Market for Prestige Cosmetics
By: Nancy F. Koehn
Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details
Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States
Koehn, Nancy F. "Estee Lauder and the Market for Prestige Cosmetics." Harvard Business School Case 801-362, February 2001. (Revised February 2002.)
- 31 Jan 2023
- Research & Ideas
It’s Not All About Pay: College Grads Want Jobs That ‘Change the World’
and other traditional perks, Zhang says. [div class=infogram-embed data-id="infogram_0__/ht8SH7N4rZHhFznkrvea"][/div] College graduates “have the luxury of choosing not only [based] on wages but also these other aspects, like whether or... View Details
Keywords: by Rachel Layne
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
are especially suitable for bundling. It also helps if the bundled products work well together, he says. For example, luxury cars such as BMW are often coupled with packages of options that work well together, essentially a mixed bundle.... View Details
Keywords: by Dina Gerdeman
- 28 Jan 2020
- Book
Advanced Leadership Requires More Than Outside-The-Box Thinking
gave him the luxury of being choosy about investors.) Book Excerpt Telling the Right Story By Rosabeth Moss Kanter How many times have you heard the same complaints about the failure to move from an idea to the launch of an innovation? I... View Details
Keywords: by Sean Silverthorne
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
brand needs to stake out a position that allows it to stand out relative to other regions. A Caribbean nation might need to highlight its luxury amenities or access to water sports to stand out among its island neighbors. Marketing isn’t... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
firms do not have a succession plan. Maintaining best practices around physical and mental health is not a luxury or a frill, but an essential aspect of risk management. CEOs and top management need to prioritize taking care of their own... View Details
Keywords: by Sean Silverthorne
- 06 Jul 2011
- Research & Ideas
Are You a Level-Six Leader?
people who always ask, "What's in it for me?" Their moral compass is guided primarily by the accumulation of wealth and power, all else be damned. Bernie Madoff, now in prison, is a poster boy for the Opportunists. While Madoff enjoyed the View Details
Keywords: by Mitch Maidique
- 29 Jun 2016
- Research & Ideas
The $1 Trillion Link Between Mental Health and Economic Productivity
that depression is a so-called luxury of the developed world. “The feeling of hopelessness and powerlessness that can pervade a situation of poverty is widespread, and it worsens poverty by disempowering individuals,” she says. To learn... View Details
Keywords: by Carmen Nobel
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets The 'Luxury Prime': How View Details
Keywords: by Staff