Luxury - Publications - Faculty & Research

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

brand needs to stake out a position that allows it to stand out relative to other regions. A Caribbean nation might need to highlight its luxury amenities or access to water sports to stand out among its island neighbors. Marketing isn’t... View Details

Keywords: by Danielle Kost; Tourism

29 May 2018
First Look

New Research and Ideas, May 29, 2018

February 2018 Journal of Accounting & Economics Bank CEO Materialism: Risk Controls, Culture and Tail Risk By: Bushman, Robert, Robert Davidson, Aiyesha Dey, and Abbie Smith Abstract—We investigate how the prevalence of materialistic bank CEOs has evolved over time... View Details

Keywords: Dina Gerdeman

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets The 'Luxury Prime': How View Details

Keywords: by Staff

16 Jun 2008
Research & Ideas

Seven Tips for Managing Price Increases

exclusive global luxury brands hold up pretty well regardless of price. Especially challenged are marketers of goods and services for which consumers don't necessarily understand the input costs: decorative candles, for example, are... View Details

Keywords: by John Quelch

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Working Knowledge. Ailyn Pestana, junior designer and photo coordinator at Harvard Business School, created the charts above. [Image: Deagreez] Related Reading The Powerful Strategic Tool Companies Should Not Try to Control The Life of View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

09 Dec 2013
Research & Ideas

Cultural Disharmony Undermines Workplace Creativity

asking those questions a few years ago, when writing a case about a Chinese luxury apparel company. The firm had members from China, Hong Kong, Germany, and France, who were all working together to meld Chinese elements with Western... View Details

Keywords: by Michael Blanding

25 Aug 2014
HBS Case

Starbucks Reinvented

work to relax and enjoy the small, affordable luxury of a special coffee beverage seemed to resonate with the social and economic moment, she recalls. Six months later she met Howard Schultz, an entrepreneur who acquired the company in... View Details

Keywords: by Julia Hanna; Food & Beverage

27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury BrandHelena... View Details

Keywords: by Sean Silverthorne; Retail

19 Jan 2023
Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs 18,000 people worldwide and has... View Details

Keywords: by Rachel Layne

February 2000 (Revised September 2002)
Case

Forever: De Beers and U.S. Antitrust Law

By: Debora L. Spar and Jennifer Burns

For over a century, the international diamond market has been dominated by one of the most successful cartels on earth. Run by the legendary De Beers Corp., the cartel has managed to keep diamond prices increasing and to prevent the defection that dooms most other... View Details

Keywords: Lawfulness; Monopoly; Luxury; Business and Government Relations; Consumer Products Industry; Mining Industry; Africa; United States

Citation

Educators

Purchase

05 Apr 2004
Research & Ideas

Six Ways to Build Trust in Negotiations

contracts. Trust may develop naturally over time, but negotiators rarely have the luxury of letting nature take its course. Thus it sometimes seems easiest to play it safe with cautious deals involving few tradeoffs, few concessions, and... View Details

Keywords: by Deepak Malhotra

10 Jan 2023
Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

luxury of long breaks between jobs or extended periods of time to think about their transition before they step into the next thing. Additionally, as Bridges points out, we often don’t see when we are in a neutral zone, that time when we... View Details

Keywords: by Julia Austin

05 Jun 2023
What Do You Think?

Is the Anxious Achiever a Post-Pandemic Relic?

from home. Among other things, the luxury of not having to commute to an office has provided them an opportunity (and a motive) to think deeply about their future, their attitude toward the “time vs. money” tradeoff, and ways of achieving... View Details

Keywords: by James Heskett

February 2001 (Revised February 2002)
Case

Estee Lauder and the Market for Prestige Cosmetics

By: Nancy F. Koehn

Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details

Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States

Citation

Educators

Purchase

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

cheap quartz watches, SMH and other Swiss watchmakers used the success as an opportunity to reintroduce mechanical watches to the market. This time they were advertised not simply as precision timepieces, but as carefully crafted luxury... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

31 Jan 2023
Research & Ideas

It’s Not All About Pay: College Grads Want Jobs That ‘Change the World’

and other traditional perks, Zhang says. [div class=infogram-embed data-id="infogram_0__/ht8SH7N4rZHhFznkrvea"][/div] College graduates “have the luxury of choosing not only [based] on wages but also these other aspects, like whether or... View Details

Keywords: by Rachel Layne

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

firms do not have a succession plan. Maintaining best practices around physical and mental health is not a luxury or a frill, but an essential aspect of risk management. CEOs and top management need to prioritize taking care of their own... View Details

Keywords: by Sean Silverthorne

01 Oct 2012
Research & Ideas

Better by the Bundle?

are especially suitable for bundling. It also helps if the bundled products work well together, he says. For example, luxury cars such as BMW are often coupled with packages of options that work well together, essentially a mixed bundle.... View Details

Keywords: by Dina Gerdeman

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

gave him the luxury of being choosy about investors.) Book Excerpt Telling the Right Story By Rosabeth Moss Kanter How many times have you heard the same complaints about the failure to move from an idea to the launch of an innovation? I... View Details