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  • March 2018 (Revised September 2019)
  • Case

Chewy.com (A)

By: Jeffrey F. Rayport and Matthew G. Preble
In late 2013, Ryan Cohen, cofounder and CEO of online pet products retailer Chewy.com, faces a “bet the company decision”—whether to stay with a third-party logistics provider (3PL) for all of its e-commerce fulfillment or to take the function in house. Cohen worries... View Details
Keywords: Pet Food; Pet Products; Retail; Growth and Development Strategy; Service Operations; Decision Choices and Conditions; E-commerce; Retail Industry; Retail Industry; Florida; United States
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Rayport, Jeffrey F., and Matthew G. Preble. "Chewy.com (A)." Harvard Business School Case 818-079, March 2018. (Revised September 2019.)
  • Research Summary

Buyers, Sellers, Manufacturers in China’s Emerging Market around 1900

Ever since the economic reforms in the post-Mao period China’s economy as an emerging market has attracted much interest. However, we tend to forget that China was already an emerging market at the turn of the 19th century, if not earlier. This... View Details

  • 11 Jan 2017
  • Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

Historians.) Hisano’s paper looks at how industry players and regulators collectively decided what any given food is supposed to look like—and redefined the marketing meaning of “natural.” The quest for summery butter and orange oranges... View Details
Keywords: by Carmen Nobel
  • 2010
  • Article

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
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Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
  • September 2000 (Revised February 2025)
  • Case

Netflix (2000)

By: E. Scott Mayfield
The CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs... View Details
Keywords: Business Model; Contracts; Initial Public Offering; Cash Flow; Service Delivery; Financial Strategy; Web Services Industry
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Mayfield, E. Scott. "Netflix (2000)." Harvard Business School Case 201-037, September 2000. (Revised February 2025.)
  • February 1989 (Revised August 1989)
  • Case

Portman Hotel Co.

A brand new hotel has opened with a new service strategy: import to America Asian-style service using a butler-like employee group called the personal valets. To achieve this high level of service, the hotel has paid great attention to its human resource policies,... View Details
Keywords: Business or Company Management; Service Delivery; Employees; Accommodations Industry; Asia; North America
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Heckscher, Charles C. "Portman Hotel Co." Harvard Business School Case 489-104, February 1989. (Revised August 1989.)
  • October 2004 (Revised October 2005)
  • Case

ORIX KK: Incentives in Japan

In the context of Japan's struggling economy of the 1990s, ORIX, a leading Japanese financial services company, implemented a new performance evaluation and compensation system. At the time, many higher-paying western firms were entering the Japanese market and... View Details
Keywords: Performance Evaluation; Cross-Cultural and Cross-Border Issues; Compensation and Benefits; Financial Services Industry; Japan
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Beaulieu, Nancy D., and Aaron Zimmerman. "ORIX KK: Incentives in Japan." Harvard Business School Case 905-013, October 2004. (Revised October 2005.)
  • 30 Nov 2016
  • Op-Ed

Where Could More Regulation Help Small Businesses? Online Lending.

No-action letters could be helpful tools, as they would allow regulators to assure lenders that new products, or partnerships, are legal and that no enforcement action will be needed. 4. Shine a light on bad actors with better data on... View Details
Keywords: by Karen Mills and Brayden McCarthy; Financial Services
  • June 2019
  • Case

Monetizing Insurance at Trov

By: Thales Teixeira, Samy Dana and Leandro A Guissoni
Trov is a disruptive startup in the insurance space (“insurtech”). It allows consumers to simply turn on and turn off insurance for each of their possessions on a mobile app with the swipe of a finger. Consumers love the simple, on-demand, single-item coverage product.... View Details
Keywords: Monetization; Decoupling; Business Startups; Insurance; Disruption; Mobile and Wireless Technology; Strategy; Insurance Industry
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Teixeira, Thales, Samy Dana, and Leandro A Guissoni. "Monetizing Insurance at Trov." Harvard Business School Case 519-082, June 2019.
  • April 1999
  • Case

General Property Trust

By: Peter Tufano
In 1994 General Property Trust, an Australian property investment trust, was anticipating future cash needs beyond those that the Trust could fund with internal cash flows. The managers of the Trust were considering a novel financing structure whereby it would sell... View Details
Keywords: Financing and Loans; Financial Institutions; Financial Services Industry; Financial Services Industry; Australia
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Tufano, Peter, and John C Handley. "General Property Trust." Harvard Business School Case 299-098, April 1999.
  • September 2008 (Revised June 2011)
  • Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek
Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details
Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry
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Ofek, Elie. "Examining the Adoption of Drug-Eluting Stents." Harvard Business School Case 509-028, September 2008. (Revised June 2011.)
  • August 2013 (Revised November 2015)
  • Case

Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?

By: Luis M. Viceira and Emily A. Chien

In November 2012, Prudential Financial and General Motors closed on a $25.1B pension risk transfer (PRT) transaction, the largest of its kind to date by an order of magnitude both in the U.S. market and globally. In exchange for an in-kind transfer of $25.1B in... View Details

Keywords: Risk Management; Asset Management; Insurance; Retirement; Financial Services Industry; Financial Services Industry
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Viceira, Luis M., and Emily A. Chien. "Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?" Harvard Business School Case 213-126, August 2013. (Revised November 2015.)
  • November 2011 (Revised September 2012)
  • Case

Underwater Engineer at Intel Corporation

By: E. Scott Mayfield
Molly Miller, an Intel employee and shareholder, must decide whether to vote FOR or AGAINST Intel's proposed 2009 option exchange program. Given recent declines in Intel's stock price, more than 99% of Intel's outstanding employee stock options are "underwater," and... View Details
Keywords: Stock Options; Employee Stock Ownership Plan; Semiconductor Industry
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Mayfield, E. Scott. "Underwater Engineer at Intel Corporation." Harvard Business School Case 212-047, November 2011. (Revised September 2012.)
  • October 2018
  • Case

Recipe for Success: Growth and Evolution at Cafe Cupcake

By: Anthony Mayo and Heather Beckham
Café Cupcake (CC) is a fast-casual restaurant chain that offers artisan cupcakes and light fare throughout the southeastern United States and Texas. This case chronicles the growth and evolution of Café Cupcake. It also considers the specific human resource challenges... View Details
Keywords: Growth and Development Strategy; Human Resources; Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry
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Mayo, Anthony, and Heather Beckham. "Recipe for Success: Growth and Evolution at Cafe Cupcake." Harvard Business School Brief Case 919-509, October 2018.
  • November 2013
  • Case

IdentiGEN

By: Ray A. Goldberg and Matthew Preble
Ciaran Meghen and Ronan Loftus, co-founders of IdentiGEN (an Irish company that had created a unique service called DNA TraceBack to help customers identify and trace meat products), were discussing the company's future. The recent crisis over beef products being... View Details
Keywords: Animal-Based Agribusiness; Agribusiness; Supply Chain Management; Agriculture and Agribusiness Industry; Canada; United Kingdom; United States; Republic of Ireland
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Goldberg, Ray A., and Matthew Preble. "IdentiGEN." Harvard Business School Case 914-408, November 2013.
  • November 1983 (Revised December 1984)
  • Case

Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details
Keywords: Product Launch; Manufacturing Industry; Manufacturing Industry; United States
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Bonoma, Thomas V. Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies. Harvard Business School Case 584-043, November 1983. (Revised December 1984.)
  • March 2014
  • Case

Managing Change at Axis Bank (A)

By: Paul Healy and Rachna Tahilyani
Axis Bank is India's third largest private sector bank. In April 2009, Shikha Sharma, an outsider, was appointed as its CEO. She took over from a person who had overseen ten years of rapid growth at the bank. The selection of an outsider as the new CEO surprised many... View Details
Keywords: Change Management; Transformation; Organizational Culture; Organizational Change and Adaptation; Leadership Style; Leading Change; Valuation; Finance; Banks and Banking; Financial Services Industry; Financial Services Industry; India
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Healy, Paul, and Rachna Tahilyani. "Managing Change at Axis Bank (A)." Harvard Business School Case 114-082, March 2014.
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

companies defined a new business model of success. Q: Explain the relationship between the leadership styles of airline CEOs and the industry's "contextual landscape"? A: Our study of the airline industry helps to shed View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 21 Jul 2015
  • First Look

First Look: July 21, 2015

(the exogenous component of the variation in industry imports from China and changes in federal spending) and two supply-side ones (TFP shocks and variation in knowledge/ideas coming from foreign patenting). In each case, we find... View Details
Keywords: Sean Silverthorne
  • February 1991
  • Case

Burlington Northern: The ARES Decision (B)

By: Julie H. Hertenstein and Robert S. Kaplan
The ARES team formally proposes that Burlington Northern implement the ARES system. The project meets resistance. In light of financial restructuring and high level of debt, executives wonder whether the company can afford ARES. Weak links during the ARES development... View Details
Keywords: Accounting Audits; Restructuring; Cost vs Benefits; Decision Choices and Conditions; Borrowing and Debt; Capital Budgeting; Projects; Technology Adoption; Service Industry
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Hertenstein, Julie H., and Robert S. Kaplan. "Burlington Northern: The ARES Decision (B)." Harvard Business School Case 191-123, February 1991.
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