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March 2018 (Revised September 2019)
Case

Chewy.com (A)

By: Jeffrey F. Rayport and Matthew G. Preble

In late 2013, Ryan Cohen, cofounder and CEO of online pet products retailer Chewy.com, faces a “bet the company decision”—whether to stay with a third-party logistics provider (3PL) for all of its e-commerce fulfillment or to take the function in house. Cohen worries... View Details

Keywords: Pet Food; Pet Products; Retail; Growth and Development Strategy; Service Operations; Decision Choices and Conditions; E-commerce; Retail Industry; Retail Industry; Florida; United States

October 1998 (Revised December 2001)
Case

Procter & Gamble: Always Russia

P&G has rapidly gained market leadership in Russia with the Always feminine protection brand. The distinctive emerging market strategies employed by P&G are discussed. In planning further market development, the management team faces three decisions: 1) whether to... View Details

Keywords: Strategy; Emerging Markets; Planning; Consumer Products Industry; Russia

February 1991
Case

Burlington Northern: The ARES Decision (B)

By: Julie H. Hertenstein and Robert S. Kaplan

The ARES team formally proposes that Burlington Northern implement the ARES system. The project meets resistance. In light of financial restructuring and high level of debt, executives wonder whether the company can afford ARES. Weak links during the ARES development... View Details

Keywords: Accounting Audits; Restructuring; Cost vs Benefits; Decision Choices and Conditions; Borrowing and Debt; Capital Budgeting; Projects; Technology Adoption; Service Industry

September 1993 (Revised January 1996)
Case

Kumon Educational Institute USA

The vice president of operations at Kuman Educational Institute USA is faced with the pressures of transferring a successful Japanese educational service concept to the United States. Kumon, a for-profit after-school supplementary educative center, specializes in... View Details

Keywords: Service Delivery; Adaptation; Education; Education Industry; Japan; United States

2016
Book

Slavery's Capitalism: A New History of American Economic Development

By: Sven Beckert and Seth Rockman

During the nineteenth century, the United States entered the ranks of the world's most advanced and dynamic economies. At the same time, the nation sustained an expansive and brutal system of human bondage. This was no mere coincidence. Slavery's Capitalism... View Details

Keywords: History; Development Economics; Ethics; Social Issues; United States

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June 2019
Case

Monetizing Insurance at Trov

By: Thales Teixeira, Samy Dana and Leandro A Guissoni

Trov is a disruptive startup in the insurance space (“insurtech”). It allows consumers to simply turn on and turn off insurance for each of their possessions on a mobile app with the swipe of a finger. Consumers love the simple, on-demand, single-item coverage product.... View Details

Keywords: Monetization; Decoupling; Business Startups; Insurance; Disruption; Mobile and Wireless Technology; Strategy; Insurance Industry

April 1999
Case

General Property Trust

By: Peter Tufano

In 1994 General Property Trust, an Australian property investment trust, was anticipating future cash needs beyond those that the Trust could fund with internal cash flows. The managers of the Trust were considering a novel financing structure whereby it would sell... View Details

Keywords: Financing and Loans; Financial Institutions; Financial Services Industry; Financial Services Industry; Australia

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September 2008 (Revised June 2011)
Case

Examining the Adoption of Drug-Eluting Stents

Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details

Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry

October 2018
Case

Recipe for Success: Growth and Evolution at Cafe Cupcake

By: Anthony Mayo and Heather Beckham

Café Cupcake (CC) is a fast-casual restaurant chain that offers artisan cupcakes and light fare throughout the southeastern United States and Texas. This case chronicles the growth and evolution of Café Cupcake. It also considers the specific human resource challenges... View Details

Keywords: Growth and Development Strategy; Human Resources; Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry

February 1989 (Revised August 1989)
Case

Portman Hotel Co.

A brand new hotel has opened with a new service strategy: import to America Asian-style service using a butler-like employee group called the personal valets. To achieve this high level of service, the hotel has paid great attention to its human resource policies,... View Details

Keywords: Business or Company Management; Service Delivery; Employees; Accommodations Industry; Asia; North America

October 2004 (Revised October 2005)
Case

ORIX KK: Incentives in Japan

In the context of Japan's struggling economy of the 1990s, ORIX, a leading Japanese financial services company, implemented a new performance evaluation and compensation system. At the time, many higher-paying western firms were entering the Japanese market and... View Details

Keywords: Performance Evaluation; Cross-Cultural and Cross-Border Issues; Compensation and Benefits; Financial Services Industry; Japan

11 Jan 2017
Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

Historians.) Hisano’s paper looks at how industry players and regulators collectively decided what any given food is supposed to look like—and redefined the marketing meaning of “natural.” The quest for summery butter and orange oranges... View Details

Keywords: by Carmen Nobel

2010
Article

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

By: Feng Zhu and Michael Zhang

This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details

Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry

September 2000 (Revised February 2025)
Case

Netflix (2000)

By: E. Scott Mayfield

The CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs... View Details

Keywords: Business Model; Contracts; Initial Public Offering; Cash Flow; Service Delivery; Financial Strategy; Web Services Industry

August 2013 (Revised November 2015)
Case

Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?

By: Luis M. Viceira and Emily A. Chien

In November 2012, Prudential Financial and General Motors closed on a $25.1B pension risk transfer (PRT) transaction, the largest of its kind to date by an order of magnitude both in the U.S. market and globally. In exchange for an in-kind transfer of $25.1B in... View Details

Keywords: Risk Management; Asset Management; Insurance; Retirement; Financial Services Industry; Financial Services Industry

18 Aug 2008
Research & Ideas

How Disruptive Innovation Changes Education

to study education through the lenses of your research on innovation. How did you come to approach the problem in this way, and what makes the analysis of public education similar to, and different from, other industries you have studied... View Details

Keywords: by Martha Lagace; Education

30 Nov 2016
Op-Ed

Where Could More Regulation Help Small Businesses? Online Lending.

No-action letters could be helpful tools, as they would allow regulators to assure lenders that new products, or partnerships, are legal and that no enforcement action will be needed. 4. Shine a light on bad actors with better data on... View Details

Keywords: by Karen Mills and Brayden McCarthy; Financial Services

November 1983 (Revised December 1984)
Case

Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details

Keywords: Product Launch; Manufacturing Industry; Manufacturing Industry; United States

April 2014
Supplement

Managing Change at Axis Bank (B)

By: Paul Healy and Rachna Tahilyani

Axis Bank is India's third largest private sector bank. In April 2009, Shikha Sharma, an outsider was appointed as its CEO. She took over from a person who had overseen ten years of rapid growth at the bank. The selection of an outsider as the new CEO surprised many... View Details

Keywords: Change Management; Transformation; Organizational Culture; Organizational Change and Adaptation; Leadership Style; Leading Change; Valuation; Finance; Banks and Banking; Financial Services Industry; Financial Services Industry; India

November 2011 (Revised September 2012)
Case

Underwater Engineer at Intel Corporation

By: E. Scott Mayfield

Molly Miller, an Intel employee and shareholder, must decide whether to vote FOR or AGAINST Intel's proposed 2009 option exchange program. Given recent declines in Intel's stock price, more than 99% of Intel's outstanding employee stock options are "underwater," and... View Details

Keywords: Stock Options; Employee Stock Ownership Plan; Semiconductor Industry

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