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    • All HBS Web  (2,344)
      • Faculty Publications  (477)

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      • January 2018 (Revised March 2020)
      • Case

      SAP: Branding in the Digital Age

      By: Das Narayandas and Amram Migdal
      By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce... View Details
      Keywords: Brand Positioning; Marketing; Sales; Brands and Branding; Strategy; Technology Industry
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      Narayandas, Das, and Amram Migdal. "SAP: Branding in the Digital Age." Harvard Business School Case 518-058, January 2018. (Revised March 2020.)
      • January 2018 (Revised June 2018)
      • Teaching Note

      Womenomics in Japan

      By: Boris Groysberg and David Lane
      Teaching Note for HBS No. 417-002. View Details
      Keywords: Gender Equality; Japan; Leadership; Government-business Relations; Shinzo Abe; Economic Growth; Aging Society; Womenomics; Abenomics; Labor Market Discrimination; Workplace Culture; Women And Leadership; Change Management; Working Conditions; Leading Change; Gender; Business and Government Relations; Growth and Development; Employment; Japan
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      Groysberg, Boris, and David Lane. "Womenomics in Japan." Harvard Business School Teaching Note 418-051, January 2018. (Revised June 2018.)
      • January 2018
      • Article

      Who Gets Hired? The Importance of Competition Among Applicants

      By: Edward P. Lazear, Kathryn L. Shaw and Christopher Stanton
      Despite seeming to be an important requirement for hiring, the concept of a slot is absent from virtually all of economics. Macroeconomic studies of vacancies and search come closest, but the implications of slot-based hiring for individual worker outcomes has not been... View Details
      Keywords: Hiring; Selection and Staffing; Employment; Competency and Skills
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      Lazear, Edward P., Kathryn L. Shaw, and Christopher Stanton. "Who Gets Hired? The Importance of Competition Among Applicants." Journal of Labor Economics 36, no. S1 (January 2018): S133–S181.
      • December 2017 (Revised January 2018)
      • Case

      NatureSweet

      By: Jose Alvarez, Forest Reinhardt and Natalie Kindred
      This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across the United States and $329 million in 2016 revenues. CEO Bryant Ambelang treated... View Details
      Keywords: NatureSweet; Tomatoes; Agriculture; Greenhouse; Ambelang; Cherry Tomatoes; Incentives; Worker Empowerment; Empowerment; Toyota Production System; Leadership; Branding; Produce; Manufacturing; Organizational Change; Agribusiness; Business Model; Employee Relationship Management; Working Conditions; Organizational Culture; Success; Problems and Challenges; Agriculture and Agribusiness Industry; Manufacturing Industry; United States; Mexico; North America
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      Alvarez, Jose, Forest Reinhardt, and Natalie Kindred. "NatureSweet." Harvard Business School Case 518-002, December 2017. (Revised January 2018.)
      • November 2017
      • Case

      The Digital Factory – Siemens: Electronic Works Amberg

      By: Rajiv Lal and Scott F. Johnson
      The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's... View Details
      Keywords: Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Mobile and Wireless Technology; Applications and Software; Internet and the Web; Production; Manufacturing Industry; Industrial Products Industry; Technology Industry; Germany
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      Lal, Rajiv, and Scott F. Johnson. "The Digital Factory – Siemens: Electronic Works Amberg." Harvard Business School Case 518-054, November 2017.
      • November 2017
      • Technical Note

      21st Century Populism

      By: George Serafeim and David Freiberg
      While the first decade of the 21st century saw a massive financial crisis that led to significant economic downturn, the second decade saw the rise of political leaders, who built their support upon a political message that championed the common person against the... View Details
      Keywords: Populism; Market Efficiency; Market Liberalization; Political Influence; Political Instability; Capital Controls; Partnerships; Coalition; Inequality; Role Of Business In Society; Government Intervention In The Markets; Labor Market; Equality and Inequality; Financial Markets; Social Issues; Immigration; Financial Crisis; Capital Markets; Business and Government Relations
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      Serafeim, George, and David Freiberg. "21st Century Populism." Harvard Business School Technical Note 118-029, November 2017.
      • October 2017
      • Case

      Shift Technologies, Inc.

      By: Thomas Eisenmann and Nicole Tempest Keller
      In 2017, management at Shift, an online marketplace that uses a “high touch,” concierge approach to buy and sell used cars, was formulating plans for the San Francisco–based startup’s next phase of expansion. One option was to preserve Shift’s current business model... View Details
      Keywords: Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Growth and Development Strategy; Decision Choices and Conditions; Auto Industry; Retail Industry; United States
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      Eisenmann, Thomas, and Nicole Tempest Keller. "Shift Technologies, Inc." Harvard Business School Case 818-002, October 2017.
      • October 2017 (Revised September 2022)
      • Teaching Note

      Fuyao Glass America: Sourcing Decision

      By: Willy Shih
      This case is about globalization: a Chinese company has decided to locate a production facility close to its customers in the U.S., but a recent contract bid means it will lose money, at least initially, by supplying product from that factory. The purpose of this case... View Details
      Keywords: Supply Chains; Labor Market; Labor Supply; Arbitrage; Tradable Sector; Supply Chain Management; Supply Chain; Labor; Globalization; Globalized Markets and Industries; Geographic Location; Auto Industry; United States; China
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      Shih, Willy. "Fuyao Glass America: Sourcing Decision." Harvard Business School Teaching Note 618-032, October 2017. (Revised September 2022.)
      • 2017
      • Working Paper

      Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

      By: Feng Zhu
      We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,... View Details
      Keywords: Platform-owner Entry; Entry Threat; Innovation; Complementors; Mobile App Industry; Mobile and Wireless Technology; Innovation Strategy; Market Entry and Exit
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      Wen, Wen, and Feng Zhu. "Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market." Harvard Business School Working Paper, No. 18-036, October 2017.
      • September 2017 (Revised March 2018)
      • Case

      Chai Point: Disrupting Chai

      By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
      Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details
      Keywords: Strategy; Venture Capital; Stock; Business Model; Mobile Technology; Technological Innovation; Marketing; Marketing Strategy; Internet and the Web; Mobile and Wireless Technology; Food; Selection and Staffing; Employee Stock Ownership Plan; Resignation and Termination; Compensation and Benefits; Resource Allocation; Product Positioning; Distribution Channels; Product Design; Supply Chain; Governing and Advisory Boards; Food and Beverage Industry; Retail Industry; Asia; India; Karnataka; Bangalore
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      Ghosh, Shikhar, Ramana Nanda, and Rachna Tahilyani. "Chai Point: Disrupting Chai." Harvard Business School Case 818-020, September 2017. (Revised March 2018.)
      • 2017
      • Working Paper

      The Decline of Big-Bank Lending to Small Business: Dynamic Impacts on Local Credit and Labor Markets

      By: Brian S. Chen, Samuel G. Hanson and Jeremy C. Stein
      Small business lending by the four largest banks fell sharply relative to others in 2008 and remained depressed through 2014. We explore the dynamic adjustment process following this credit supply shock. In counties where the largest banks had a high market share, the... View Details
      Keywords: Small Business; Financing and Loans; Banks and Banking; System Shocks; Credit; Labor; United States
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      Chen, Brian S., Samuel G. Hanson, and Jeremy C. Stein. "The Decline of Big-Bank Lending to Small Business: Dynamic Impacts on Local Credit and Labor Markets." NBER Working Paper Series, No. 23843, September 2017.
      • July 2017 (Revised November 2017)
      • Case

      Propel

      By: Mitchell Weiss and Sarah McAra
      In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the... View Details
      Keywords: Public Entrepreneurship; Govtech; Food Stamps; EBT; Mobile App; User Research; Financial Services Referrals; Grocery Marketing; Customer Discovery; Social Entrepreneurship; Entrepreneurship; Public Sector; Business Model; Research; Social Enterprise; Poverty; Welfare; Mobile and Wireless Technology; Applications and Software; Technology Industry; United States
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      Weiss, Mitchell, and Sarah McAra. "Propel." Harvard Business School Case 818-008, July 2017. (Revised November 2017.)
      • Article

      Beyond the Target Customer: Social Effects in CRM Campaigns

      By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
      Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
      Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
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      Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
      • June 2017
      • Article

      Creating Reciprocal Value Through Operational Transparency

      By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay
      We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact... View Details
      Keywords: Operational Transparency; Service Management; Production Management; Organizational Performance; Behavioral Operations; Service Operations; Service Delivery; Consumer Behavior; Labor; Organizational Design; Operations; Service Industry; United States; Kenya
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      Buell, Ryan W., Tami Kim, and Chia-Jung Tsay. "Creating Reciprocal Value Through Operational Transparency." Management Science 63, no. 6 (June 2017): 1673–1695.
      • 2017
      • Working Paper

      Digital Labor Markets and Global Talent Flows

      By: John Horton, William R. Kerr and Christopher Stanton
      Digital labor markets are rapidly expanding and connecting companies and contractors on a global basis. We review the environment in which these markets take root, the micro- and macro-level studies of their operations, their ongoing evolution and recent trends, and... View Details
      Keywords: Information Infrastructure; Job Cuts and Outsourcing; Talent and Talent Management; Labor
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      Horton, John, William R. Kerr, and Christopher Stanton. "Digital Labor Markets and Global Talent Flows." Harvard Business School Working Paper, No. 17-096, May 2017.
      • April 2017 (Revised January 2020)
      • Case

      Korea Telecom: Building a GiGAtopia (A)

      By: Shane Greenstein, Feng Zhu and Kerry Herman
      Korea Telecom (KT) has committed $4 billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Chang-Gyu Hwang, and his team are considering which areas to prioritize in terms of new... View Details
      Keywords: Mobile and Wireless Technology; Technological Innovation; Infrastructure; Growth and Development Strategy; Competitive Strategy; Decision Choices and Conditions; Telecommunications Industry
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      Greenstein, Shane, Feng Zhu, and Kerry Herman. "Korea Telecom: Building a GiGAtopia (A)." Harvard Business School Case 617-014, April 2017. (Revised January 2020.)
      • April–May 2017
      • Article

      Career Concerns of Banking Analysts

      By: Joanne Horton, George Serafeim and Shan Wu
      We study how career concerns influence banking analysts' forecasts and how their forecasting behavior benefits both them and bank managers. We show that banking analysts issue early in the year relatively more optimistic and later in the year more pessimistic forecasts... View Details
      Keywords: Sell-side Analysts; Analyst Forecasts; Analysts; Investment Recommendations; Career Advancement; Career Management; Labor Mobility; Labor Market; Prejudice and Bias; Personal Development and Career; Forecasting and Prediction; Investment Banking
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      Horton, Joanne, George Serafeim, and Shan Wu. "Career Concerns of Banking Analysts." Journal of Accounting & Economics 63, nos. 2-3 (April–May 2017): 231–252.
      • March 2017 (Revised March 2019)
      • Case

      Ant Financial (A)

      By: Feng Zhu, Ying Zhang, Krishna G. Palepu, Anthony K. Woo and Nancy Hua Dai
      Headquartered in Hangzhou (China), Ant Financial has grown into a fintech “Unicorn.” The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu’e Bao), wealth management (Ant Fortune),... View Details
      Keywords: Growth and Development Strategy; Global Strategy; Finance; Opportunities; Financial Services Industry; Technology Industry
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      Zhu, Feng, Ying Zhang, Krishna G. Palepu, Anthony K. Woo, and Nancy Hua Dai. "Ant Financial (A)." Harvard Business School Case 617-060, March 2017. (Revised March 2019.)
      • February 2017 (Revised December 2018)
      • Case

      From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)

      By: Elie Ofek and Margot Eiran
      In June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel’s strong innovation track record and the country’s reputation as the “start-up nation.” Despite the economic miracle the country had wrought since its founding, he... View Details
      Keywords: Innovation and Management; Entrepreneurship; Business Startups; Government and Politics; Economy; Equality and Inequality; Israel
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      Ofek, Elie, and Margot Eiran. "From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)." Harvard Business School Case 517-103, February 2017. (Revised December 2018.)
      • February 2017 (Revised April 2018)
      • Case

      Shopkick: The Power of Shopper Data

      By: John Deighton, Allison Ciechanover and Mike Horia Todorescu
      Keywords: Big Data; Mobile App; Marketing; Mobile and Wireless Technology; Analytics and Data Science
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      Deighton, John, Allison Ciechanover, and Mike Horia Todorescu. "Shopkick: The Power of Shopper Data." Harvard Business School Case 517-069, February 2017. (Revised April 2018.)
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