Kraft - Publications - Faculty & Research

08 Mar 2018
News

How HBS Gives Back

with the neighborhood and the city.” The article also features a collection of staff reflecting on their volunteer experiences, including this thought from Krys Mroczowski, assistant director of the Kraft Precision Medicine Accelerator:... View Details

Web

Introduction - The Response - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

The Message The Product The Production The Worker The Audience Bibliography The Response: The Public Relations File Thus it is a fact and no mere boast that Kraft advertisements proclaim in the statement: The world's finest cheeses are... View Details

01 Dec 1998
News

HBSAAAA Convenes in San Francisco

Kenneth A. Powell (MBA '74) is delighted with the event's success on many levels. "As we break new ground as an organization," he notes, "we appreciate the tremendous support we've received from individuals and corporate sponsors such as The Gap, View Details

Keywords: Mary Ellen Gardner

05 Apr 2018
News

50 Years After King

the most influential women in business. Beyond her leadership at Young & Rubicam, she led a $5 billion division of Kraft Foods. Today, in addition to extensive board work, Fudge is a dedicated philanthropist, with a focus on education and... View Details

01 Dec 2000
News

New Economy Theme of HBS African-American Alumni Conference

partner at Andersen Consulting, and Paula A. Sneed (MBA 1977) of Kraft Foods. Ronald Goldsberry, a former auto industry executive and now a dot-com entrepreneur, described the rewards of joining a growing Internet company. "I was... View Details

Keywords: Mary Ellen Gardner; Educational Support Services; Educational Services

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

behavior. Good examples of such companies are leaders in the consumer packaged-goods industry such as Coca-Cola, PepsiCo, Procter & Gamble and Kraft Foods—or retail organizations such as Wal-Mart and Best Buy. Consider the following... View Details

Keywords: by Nitin Nohria & Marty Leestma

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

School Case 517-133 Kjell and Company: Motivating Salespeople Through the Sales-Force Compensation Plan (B) No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/517133-PDF-ENG Harvard Business School Case 317-127 Battle for the Soul of... View Details

Keywords: Sean Silverthorne

01 Mar 2024
News

INK: Taking Care

The sad and unfortunate fact is that one in every two people will develop cancer in their lifetime, Kathy Giusti (MBA 1985) writes in her new book, Fatal to Fearless: 12 Steps to Beating Cancer in a Broken Medical System. It first happened to her more than 25 years... View Details

Keywords: Hospitals; Health, Social Assistance; Publishing Industries (except Internet); Information

Web

Domestic Students | MBA

some students. We strongly recommend that you carefully consider the terms and repayment details. Students receiving need-based HBS Scholarships who have a personal loan will be required to provide a notarized loan agreement to the Kraft... View Details

01 Oct 1996
News

Starting Now — Bruce Wasserstein (MBA 1971)

$13-billion acquisition of Kraft Inc. and Kohlberg Kravis Roberts & Company's $25-billion purchase of RJR Nabisco. Wasserstein's success has come as a surprise to no one. The son of a well-to-do ribbon manufacturer, as a child he was... View Details

Keywords: Marguerite Rigoglioso, with Elizabeth McNair

01 Dec 2019
News

From Das’s Desk

Joe Fuller talk to business leaders about the forces changing the way we work. Skydeck – Alumni from across the world of business share lessons learned and their own life experiences. Under the Datascope – A series from the School’s Kraft... View Details

Keywords: podcasts; lifelong learning; alumni; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

traditional sports are taking notice: Robert Kraft (MBA 1965), owner of the New England Patriots football team, recently announced an investment in a new esports team that will compete in the first-person shooter game Overwatch. “What... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Profile

Sebastian Vargas

Kraft Foods, but I regret not pursuing my teenage dream. Later in life, I was able to get closer to my childhood dream by learning Python and transitioning from chemical to digital research and development at Procter & Gamble. What is... View Details

27 Dec 2010
Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

advertisements to building their own outlets and content. Kraft Foods, for example, is now one of the largest publishers of food-related materials. IBM is launching thought leadership communities. PepsiCo uses social networks to reach... View Details

Keywords: by Staff

01 Jun 2003
News

Student Conferences, at a Glance

speakers: Maria Bartiromo, anchor, CNBC; Betsy D. Holden, president & CEO, Kraft Foods North America Bartiromo on gauging a company’s strengths: Watch the fundamentals. “Cash flow does not lie.” Scrutinize the management. “Governance is... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Aug 2001
News

Cleveland Global Alumni Conference a Sold-Out Success

different structures, processes, and systems. In such an environment, he stressed, the School's mission to educate leaders continues to be of utmost importance. Highlighting alumni such as Ann Fudge (MBA '77), group VP of Kraft Foods;... View Details

Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

a historic three Super Bowls in five years. The end run Bob Kraft (HBS '65) used to acquire the New England Patriots. Why Kraft ignored the advice of friends and hired Bill Belichick, a man with a losing... View Details

Keywords: Dina Gerdeman

14 Dec 2015
Research & Ideas

Deflategate and the Sustained Success of the New England Patriots

in the case yet, but would welcome someone involved to join the class for its discussion. There are several with HBS ties from which to choose. In addition to Wells, Patriots president Jonathan Kraft is an HBS grad (’90) and former... View Details

Keywords: by Roberta Holland; Sports

16 Aug 2016
First Look

August 16, 2016

would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain–financing (SCF) program giving suppliers the ability to receive discounted payments for their P&G receivables. Fibria Celulose, a Brazilian supplier of... View Details